Aaron Shum Jewelry has gained prominence by developing an extensive collection of fine jewelry under worldwide patented brand names such as Coronet Solitaire, Gemtique, Icestrella, La Posy, Inogems, Princess Rose, Flotilla and Miky Pearls which all reflect the Aaron Shum style: originality, innovation along with an ideal balance of technical sophistication, and of course international flare and fashion sense. As a result of its successful product development and branding, it has extended its footprint across the globe covering Europe, the USA, the UAE, China, Australia and Japan.