美国国际光学及眼镜贸易展览会（International Vision Expo）是美国乃至美洲地区最专业的国际光学与眼镜贸易展，也是北美最大的眼镜展，该展由励展集团主办，每年春季在纽约或奥兰多举办，即美国东部国际光学眼镜展（International Vision Expo East），秋季在拉斯维加斯举办，即美国西部国际光学眼镜展（International Vision Expo West）。该展一年两届是进入美洲市场的最佳平台，此展会是国际眼镜行业高端技术交流的盛会，是北美眼镜市场最具规模和影响力的盛会，同时也是帮助你进入一个产业规模达300亿美元的眼科保健行业市场的盛会。
美国国际光学眼镜展将展示国际眼镜行业最高端的技术，最超前的概念化设计，最优秀的产品以及未来的流行趋势。而身为全球时尚之都的纽约或西部拉斯维加斯赌城，作为举办城市，势必吸引数量巨大的买家。该展在南美地区拥有良好的声誉，每年都吸引数量众多的北美或南美洲国家，如加拿大、巴西、墨西哥等国家的专业人士前来观展，了解趋势，进行采购。 美国经济大环境向好 美国依然是世界上最大的经济体，是很多国家非常重要的贸易伙伴。
参展的好处包括：面对面地与超过15,000名重要买家，有眼科专家和主要决策者，推出新的产品和服务，为您的公司增加更大的知名度，通过媒体的报道暴光在美国110多个国际贸易和专业网站上。
在销售方面：市场动态，密切销售，建立与发展前景的关系，推进销售周期，交叉销售现有客户，扩展新的客源，招募新的销售人员，招募新的分销，培训新销售人员。
在营销传播方面：建立自己的品牌，重新定位自己的品牌，提高知名度，调查市场意识，客户访谈，生成公示。
展品范围(Show Products):
时尚潮流用品：饰品，外壳，眼镜盒，展示与设计服务，展示道具，眼镜清洁剂和清洁布，相框，老花镜，运动眼镜，墨镜；
镜头产品及加工设备技术：涂料，精加工，实验室，实验室耗材，镜片加工机械及器材制造业，镜头，护目镜，原料，维修及更换零件及工具， 运动眼镜
医疗产品、隐形眼镜、低视力和诊断设备：人造眼，双筒望远镜，隐形眼镜解决方案及配件，诊断仪器，配药及体检设备，干眼症产品，仪器，低视力教具直观教具，医疗保健，制药，护目镜；
光学应用及配件：非光电配件，商务表格及存档系统，计算机系统和软件，展示和设计服务，展示道具，金融服务，特许经营；
一般业务服务和应用：产业集群，工业服务，租赁服务，照明灯具、模组和显示墙，办公室及点胶家具，打包，点购买显示器，实践管理，促销产品，出版物。
展会报告(Show Reports):
Vision Expo East welcomed thousands from the international vision care industry. Attendees included optometrists, opticians, contact lens professionals, allied ophthalmic professionals, optical assistants, office managers, frame buyers, lab technicians, students and other leaders in eyecare and eyewear.
Vision Expo East featured 425 world-class exhibiting companies, encompassing some of the biggest names in eyewear and eyecare. Attendees explored the industry’s top brands in seven unique exhibit neighborhoods: The Park, The Union, The Focus, The Springs, Look East, The Atelier, and Panorama, the newest addition to Vision Expo.
“This year’s Vision Expo East was a phenomenal event by all points of view. Seeing the energy and excitement on the bustling exhibit floor, where business associates, friends and colleagues were able to come together to conduct meaningful business coupled with the jam-packed educational sessions and countless evening networking events confirms that this is the most crucial event in eyecare in the United States," said Fran Pennella, Vice President of Vision Expo at RX and co-organizer of Vision Expo. “We are truly grateful for the support of our loyal exhibitors, renown speakers and the thousands of attendees who came from across the globe to make this year’s Vision Expo East one to remember!”
In addition to the exhibit hall, industry professionals attended VisionEd—Vision Expo’s continuing education program—which included over 300 hours of sessions ranging from the latest business strategies and fashion trends to patient education tactics and cutting-edge innovations. Additionally, OptiCon @ Vision Expo returned with an unmatched opticianry education program and exhibit hall experience.
The Career Zone-Student Lounge, a destination for students to connect with optical companies that are actively recruiting and explore career resources, also returned to Vision Expo East on Saturday, March 18.
The Bridge, Vision Expo East’s main stage destination, featured a diverse range of inspiring and educational events including a highly anticipated keynote presentation from Jason Romero, a legally blind ultra-runner, and an exclusive conversation with radio personality and author, Delilah.
In addition to hosting exclusive educational programming, panels and discussions, Vision Expo East 2023 recognized and celebrated several individuals, brands and eyecare providers.
NOW by Vision Expo, an eyewear trends showcase created by Nico Roseillier, Creative Director at Europa/State Optical/American Optical, returned for a second year and hosted its inaugural NOW Awards, honoring brands that embody the latest trends and innovations in eyewear.
“The business conducted and ideas shared at Vision Expo East shape the future of this incredible industry,” said Mitch Barkley, Vice President of Trade Shows and Events at The Vision Council and co-organizer of Vision Expo.“We’re grateful to all our partners from across the sector who came together and made this show a success.”
Vision Expo East is the complete event for ophthalmic professionals, where eyecare meets eyewear and education, fashion and innovation mingle. Join eyecare professionals, buyers, influencers, and technology leaders at Vision Expo!
Education: February 19 – 22, 2025 | Exhibit Hall: February 20 – 22, 2025 | Orlando, Florida
