慕尼黑国际建筑材料、建筑系统、建筑更新国际贸易展览会(BAU)是世界领先的建筑，材料，系统的贸易展览会，从1975年开始举办，每两年一届，在慕尼黑新国际展览中心举行。德国慕尼黑建筑材料、建筑系统、建筑更新国际贸易展览会（BAU）是建筑行业欧洲最大的展览会。德国慕尼黑国际建材展的主办者是慕尼黑国际展览公司（MMG），是德国五大博览会公司之一，拥有一系列世界知名的品牌展览会和欧洲一流的现代化展览中心。
展会规模：该展会已经成功举办了20多届，2015年参展企业2015家，观众人数达到25000；2013年来自41个国家的2060家企业参展，观展人数达235000人，展出面积180000平米；在2011年BAU展会中，与会者创纪录达至：238000名观众。参观人数跃升12%――此展会是使建筑行业进入一个新的层面中最大、最重要的贸易展会；在国际参与方面，这次业届顶级赛事进入了一个全新的层面：BAU2011有大约60000名观众是来自德国以外的。这一比例从2009年18%升至25%。另一个显著的增长比例是参与展会的规划师及建筑师今年达到了22%。 体现在绝对的数量上，仅这一分部的专业观众就超过了50000名！ 2007年BAU展会中，共有44个国家的2,046家公司参展，参展面积达18万平方米，共有21万观众参观，其中3.6万名观众来自德国以外的146个国家。其中中国展商的陶瓷卫浴、门窗地板、玻璃五金和建筑新材料受到了观众的好评。
市场背景：德国建材装饰市场早已不是传统意义的只经营建材和装饰用品的超级商场，产品范畴在多年的经营中不断扩大和延伸。目前的建材装饰市场产品布局方面，建筑和装饰用品的营业面积一般占53.5%左右，园艺产品28.8%，建筑材料和木材17.7%。目前规模比较大的建材市场经营的产品主要包括：家居装饰类、建筑材料、园艺类等。目前，中国建材市场竞争十分激烈，积极拓展海外市场成为各大企业的迫切需求，但中国建材要想真正成为德国及欧洲市场的主流产品，还得注意一些问题。中国企业向欧洲出口产品不能仅仅靠低价格，更应在产品品质及销售服务上下工夫，通过与本土进口商建立良好的合作关系，利用他们现有的营销网络宣传渠道，不断进行市场推广，树立中国企业自有品牌。此外，东欧10国加入欧盟后，保加利亚、罗马尼亚、克罗地亚等也被列入2007年入盟侯选国，波黑和塞尔维亚政治经济渐趋稳定及俄罗斯、中国等国市场的进一步开放，都给德国建材装饰零售企业海外扩展带来颇多机遇也给中国建材企业带来了不小的挑站！因此，参加德国慕尼黑国际建筑建材展是您开拓视野，提高自身品牌地位的不可多得的机会！
展品范围(Show Products):
1、铝：铝制品、铝框部分、固定元件、安全和防火技术、门窗、门框、铝加工机械及工具；
2、钢：钢制品、大门和门窗、锌和铜、制品、不锈钢制品；
3、木：木制品与塑料制品、门窗、内门、前门、门框、楼梯、地板；
4、建筑设计：城市景观设计、城市地标及公共建筑、花园设计、建筑行业软件及计算机辅助设计叠压成型技术、锁及配套设施、建筑安全、建筑通风和空调技术；
5、地铺材料：弹性及纺织品地面覆盖物、地板、叠压成型技术、体育馆地板、地毯材料；
6、玻璃：玻璃、玻璃建筑材料、玻璃幕墙；
7、瓦：瓦与玻璃瓦陶瓷制品、建材陶瓷、天然石材、卫浴制品；
8、建筑化工材料：建筑化学、涂料与油漆、黏合剂、各种绝缘材料、建筑用工具、密封技术砖瓦、屋顶与烟囱建筑材料；
9、砖：石材及土质材料：石材、泥土、混凝土、浮石材料、石灰砖、充气混凝土、纤维水泥建材、屋顶材料、内饰材料、石膏材料、地板打磨、油漆、预制板；
10、其它：太阳能技术、光电技术、光热能技术。
展会报告(Show Reports):
BAU celebrates a successful comeback
BAU booked out with exhibitor record
Very good marks from exhibitors and visitors
Internationality with visitors hits record level
Following a four-year break, BAU, the world’s leading trade fair for architecture, materials and systems, is back with an excellent result. about 190,000 visitors informed themselves from April 17 to 22 at the Messe München exhibition center about the innovations and trends of the 2,260 exhibitors (2019: 2,250) from 49 countries (2019: 45 countries). Halfway through the trade fair, visitor numbers almost reached the 2019 level. Token strikes at German airports and in the regional and long-distance public transport system curbed the positive trend however. BAU nevertheless delivered a very successful result despite these general conditions. The BAU Insights 365-days industry platform, set up just two months ago, was also a big hit – up to 40,000 people used the construction industry’s new online portal every day.
“BAU has once again proven that it is and will remain the most important platform for innovations and premiers in the construction segment. Despite the four-year enforced interlude, more companies than ever presented themselves in Munich. This underpins the very positive reception to trade fairs, in particular leading international trade fairs, as also seen in 2022,” is how the Co-CEOs, Reinhard Pfeiffer and Stefan Rummel, sum up BAU 2023.
Dieter Schäfer, Chairman of BAU’s Exhibitor Advisory Board agrees this year’s BAU was extremely successful: “By shifting BAU 2023 to April we did everything right. Fully occupied halls and a high number of international visitors underscore BAU’s relevance. And of course, it was all the more important because the fair was back again after more than four years. In future BAU will take place again as usual in January.”
Along with Federal Minister for Construction Klara Geywitz, Bavaria’s Minister of Economic Affairs Hubert Aiwanger also had quite a bit to say about the innovations and trends in the construction industry: “The biggest construction and architecture trade fair is a successful platform for planners and construction workers. We especially need the innovations presented here, such as how we can harmonize climate protection and the respective challenges, affordable building and living for example. The fair represents progress, growth and competitiveness and sets the course for the future of building and town/city planning.”
For Felix Pakleppa, Managing Director of the Central Association of the German Construction Industry, after the long-forced break, BAU is sending the construction industry a trend-setting signal: “The greatest challenges and trends of the day are perfectly covered with the key topics of digital transformation, the future of living, resources and recycling, and modular construction. This year BAU therefore also offers a superb platform to present prospects for the future.”
Katharina Metzger, President of the Federal Association of the German Building Materials Trade also believes BAU’s return after more than four years is a major success: “We are more than happy with BAU 2023, because sectors as important as construction cannot afford to be without a trade fair platform for six years. Even if important manufacturers for our specialist dealers unfortunately were not on board this time, we hope that we can rely on the previous attendance of suppliers again in January 2025.”
