慕尼黑休闲旅游用品展览会（f.re.e）是德国南部最受消费者喜爱的旅游休闲用品展览之一，是流行的休闲旅游C-B-R展的一个新的名称，也是德国南部在娱乐和旅游方面最大的展览会，并提供一切您休闲和旅游的需要，该展从1970年开始举办，一年一届，在慕尼黑国际展览中心举行。与展会安排的陪同阶段活动的吸引力和冒险世界的优秀方案提供了休闲和旅游体验的想法和灵感。该展每年一届，在慕尼黑国际新展览中心举行。
同期举办慕尼黑高尔夫球展览会（Golftage München）是德国户外运动专业展，产品范围包括：设备/时装•地方/俱乐部•高尔夫游览；度假酒店•交易•空间设备/俱乐部需求；培训/诊所•杂志/媒体•服务；社团/机构•艺术/生活方式；健康/健身/健康。
f.re.e展的主题：旅游、自行车、水上运动、活动住房及移动娱乐、户外活动、健康与保健等。
f.re.e is the popular fair C-B-R Leisure and Travel under a new name. It is the largest exhibition for recreation and travel in Bavaria and provides everything you need for recreation and travel. An attractive programme of accompanying events with show stages and adventure worlds offers ideas and inspiration for the outstanding leisure and travel experience.
展览主题：
1、旅行车和移动娱乐：移动娱乐和旅游是绝对的趋势， f.re.e通过展示各种房车，厢式车和大篷车的迷人的选择开辟了为游客新的视野；
2、自行车：自行车试骑、测试、表演活动；
3、卫生与健康：健康疗养是以愉快的方式来休息和放松，健康疗养业是游客必看的活动；
4、户外：将通过设备、咨询及相关活动的范围广泛展示给观众；
5、旅游：德国南部旅游是度假模式展览展示，喜欢旅游的游客可获取针对他们在f.re.e.下个假期的计划；
6、水上运动：水上运动为大家搜集与水上运动有关的休闲目的地，与度假和娱乐联系起来，深入到水上运动的迷人世界。
展品范围(Show Products):
1、旅游局和协会，酒店和度假村，度假屋和度假地产，游艇/帆船包机，水上旅游，骑马旅游，旅行社，旅游经营商，高尔夫球场和健身旅游经营者及酒店业，专业文献，运营商；
2、健康与保健，医学，瑜伽，轻柔的动作，健身，美容保健，营养；
3、船，船用发动机，风帆，冲浪，潜水，独木舟，钓鱼，设备；
4、大篷车，房车，房车配件，露营设备，营地；
5、健身，登山，徒步，户外用品，运动休闲，休闲设施；
6、自行车，设备，服装，鞋。
高尔夫展馆：设备/时装•地方/俱乐部•高尔夫游览；度假酒店•交易•空间设备/俱乐部需求；培训/诊所•杂志/媒体•服务；社团/机构•艺术/生活方式；健康/健身/健康。
展会报告(Show Reports):
Five trade fair days, enthusiastic exhibitors and record attendance—f.re.e delivers an impressive report: Approximately 900 exhibitors from over 50 countries and more than 160,000 visitors came to Bavaria’s biggest fair for travel and leisure at the Munich exhibition grounds from 22 to 26 February, 2023. f.re.e therefore hit a new record here.
Messe München’s Co-CEOs, Dr. Reinhard Pfeiffer and Stefan Rummel are impressed: “After our specialist fairs already made a powerful return last year, the incredibly high visitor numbers and exhibitor satisfaction at f.re.e show how general public fairs are still high in demand and needed.” An appraisal also shared by Munich’s Lord Mayor Dieter Reiter after his visit to f.re.e: “I am so happy that after the long Covid-19 interlude the f.re.e travel and leisure fair is now happening again in Munich. One reason being because f.re.e again offers so many interesting suggestions and ideas for vacationing, travel and leisure activities. And let’s not forget that it also stimulates the trade fair business in Munich, so the city is of course only too grateful for both.”
Quality of visitors impresses exhibitors
Both the high number of visitors and in particular their quality impressed the exhibitors. Hermann Braun, Managing Director at Braun Reisemobile: “We’re here at the fair for the first time and are extremely happy with the quality of the visitors. We’re definitely looking forward to the next one.” Marie Gérard, Owner of Wohnwagen Gérard, emphasizes: “once again it was a great trade fair, great talks and super interested people.” And Karl Schlössl, Manager at La Marca Mobility, adds: “f.re.e was an absolute success for us. We would like to thank our numerous buyers at the fair, and the many, many new interested parties. Of course we are very much looking forward to being here again in 2024, even bigger and even more beautiful.” f.re.e was also a success for Campwerk, as Sales Manager Mike Labinschus states: “We are very positively surprised that even just the first fair days during the week were visited by so many people. We had so many interesting, wonderful talks and also made some sales.” Jürgen Jung, Managing Director at Watersport Europa, sums up the atmosphere: “f.re.e is a superb trade fair for us. We’re certainly coming back!”
Feedback that f.re.e Exhibition Director Jessica Stuber loves to hear: “We’re really happy and thrilled with the lively encouragement our exhibitors have received. So many of our customers have already told us they will definitely be here for f.re.e 2024.”
Partner country Croatia—a visitor magnet
An equally good summary was given by the partner country of f.re.e, Croatia, which was a real visitor magnet, as Kristjan Staničić, Director of the Croatian National Tourist Board and Croatia partner country representative explains: “I am pleased with the overall presentation of the Croatian tourism offering to the many partners and visitors in Bavaria, which have shown a great interest in vacationing in our country. Presenting Croatia at this year’s fair was especially important, with feedback from both our Bavarian partners and friends being optimistic and based on current data we can expect an exceptionally good tourism year.”
Travel industry extremely happy
Other countries and regions also report an extremely positive result. Franz Reil, Management, Tourismus Oberbayern-München e.V., Tourismusverband Allgäu/Bayerisch-Schwaben e.V., says: “For us f.re.e is an important date in the trade fair calendar. We are especially happy with the visitor numbers and demand, which remains high for nature and active vacations in the Allgäu and Upper Bavaria regions in particular.” Franziska Zander, Specialist Live Communication at AIDA Cruises is also just as happy: “The visitors to our fair stand were really interested and many of them already had specific travel plans. The atmosphere was really good—after such a long time everyone is looking forward to enjoying advice and consultation in person again.” And Holger Gerlach, Regional Sales Manager South at Condor Airlines /confirm/is: “After being away for so long it was really important again to be able to show our product to the end customers. They were all very interested, very curious, and had so many questions about our product. The visitor numbers were also superb as well, with customers visiting our stand continuously.” f.re.e—a leading leisure fair
But f.re.e 2023 was not only able to score in the travel sector, it also plays at the top in the leisure sector. Peter Penzkofer, Branch Manager at Multicycle, says: “f.re.e is one of the leading trade fairs in the leisure activities area, and with its own bike hall and its dates it is the perfect platform to promote bike products.” For KTM Fahrrad, “f.re.e is a fixed part of the event calendar and provides the best opportunity to present our product highlights to end customers as the season begins,” explains Matthias Grick, Operative Marketing Manager at KTM Fahrrad. And Felix Mäncher, Assistant Manager and Events at the Munich Section of the German Alpine Club, stresses: “For us as the Munich and mountaineering sections of the German Alpine Club, f.re.e offers an excellent opportunity to present ourselves to leisure-interested visitors.”
IMOT parallel with f.re.e—a successful premiere
A further highlight was IMOT, held in parallel with f.re.e. A successful combination, as Petra Zahradka, Managing Director of IMOT, /confirm/is: “The premiere of the IMOT international motorbike exhibition parallel with f.re.e worked perfectly. The interplay of the travel, leisure and motorbike themes clearly impressed the visitors. And our exhibitors are also extremely happy—both regulars and many new contacts, who utilized the short path from f.re.e to IMOT, came to Riem to get a taste of that motorbike air. The change from the MOC in Freimann to f.re.e in Riem certainly was the right move for IMOT.”
The next f.re.e takes place February 14 to 18, 2024.
