意大利米兰国际旅游展览会（BIT）是意大利规模最大、级别最高、专业性最强的旅游展会之一，从1980年开始，一年一届，在米兰国际展览中心举行。此次展览面积3万平方米以上,参展观众数量达到5万人以上，参展商数量及参展品牌达到约1500家。
意大利米兰旅游展览会（BIT）同时也是欧洲最重要的三大旅游展会之一。创办于1980年。由米兰国际展览公司、德国汉诺威展览公司共同举办。它将全球的旅游运营商和旅行者吸引到伦巴第大区的首府。
展会现场还举办各种研讨会、会议和活动。尽管存在国际环境不确定性，但在 2021 年至 2022 年初期间，该国来自意大利的入境人数增加了四倍。部分原因是旅游业复苏、绿色和缓慢。
展品范围（Show Products）：
旅游产品、旅游目的地及旅游胜地、酒店、旅游产品、文化中心等。
展会报告（Show Reports）：
In the heart of Europe, in one of the most innovative cities in the world, at the centre of business, innovation and the future, BIT is the international tourism fair in Italy. A marketplace to support the tourism industry in Italy and around the world. The only one that connects the world of industry professionals in a totally b2b context, but at the same time offers the opportunity for professionals to meet travellers directly.
The BIT 2023 presentation held on January 30 aboard a real streetcar from Milan that explored the same city during the event was a great success. A metaphor for how BIT 2023 offers authentic experiences that combine sustainable and conscious travel with local traditions.
A trend that is confirmed and will be confirmed at BIT 2023, from February 12 to 14 at Allianz MiCo in Milan: a must-attend event for industry operators and travel enthusiasts to search for the most interesting and curious offerings of the major industry leaders in Italy and around the world, the most unusual locations and the offerings of major carriers and tour operators.
Operators and travelers who want to cross borders will find at BIT 2023, in the Leisure area, a variety of international proposals for all distances and all types of experiences. Here we are “told” of unique historical heritages marked by the meeting of cultures, but also of natural wonders that are not yet well known: opportunities to combine sun and sea with nature hikes and immersions in distant cultures await travelers all over the world, spanning from neighboring Europe to the Americas or Asia.
And if sustainable travel is a must for all travelers, BIT 2023 responds by aiming for zero emissions through the LCA (Life-cycle Assessment) method, as part of Fiera Milano’s broader Sustainability Plan and in line with UFI's global Net Carbon Zero Events initiative.
