意大利米兰国际眼镜及配件贸易展览会（MIDO）是全球最大的眼镜及配件贸易展览会，从1970年开始，一年一届，在米兰国际展览中心举行。该展致力于眼镜行业最大的国际活动，成为眼镜行业最重要的B2B活动，每年MIDO为参展商提供了新的机会，由于其惊人而又原创的设计，对所有与会者来说都是令人激动的体验。MIDO展是为眼镜行业的所有运营商、制片人、经销商、代理商、代表还是独家零售商。
MIDO展经过多年的发展变化，超过1200家参展商，有5万5千多名来自世界各地的合格参观者，MIDO是国际上最重要的眼镜专业活动。眼镜厂家、买家、记者和业界领先的潮流创始人将再次在MIDO会面，做生意，受到神奇而有吸引力的气氛的启发。 一种独特的体验，人与人的联系是通过美容和创新来促进的，业务也意味着洞察力和好奇心，开辟了新的令人惊奇的道路。 一个不容错过的预约，一个想生活的奇迹。
虽然眼镜和太阳眼镜已经在米兰一般贸易展览会上展出了几年，但是在20世纪70年代初，意大利一群具有前瞻性意识的企业家决定为全球眼镜创造一个专门的事件，他们称之为MIDO。 他们的公司将成为国际舞台上的主角，而MIDO则注定是眼镜行业的世界参考任命。
MIDO作为眼镜都行业领先的展览活动，商业、社交活动、趋势、创新、技术、测试和调查是MIDO的热门话题，使其成为所有交易的不容错过的任命，并为网络和对行业和行业趋势提供新见解的宝贵时刻。活力的行业也可以在现场上体会到，评论从更多的角度来看是积极的。
展品范围(Show Products):
塑料框架，金属框架，其他材料框架，阅读眼镜，儿童框架，塑料太阳镜，金属太阳镜，其他材料太阳镜，运动护目镜，护目镜，眼镜盒和配件，显微镜，双筒望远镜，气压计和放大镜和镜片，光学眼科镜片，隐形眼镜，太阳镜镜片，体育活动镜片，镜片配件和解决方案，视光学和眼科仪器，光学车间机械，工具和设备，机架，镜架和镜片行业的工具和设备，商店和车间家具和配件，样品和显示器，零件和眼镜，特殊处理，原材料、光学数据处理系统，光学工业，光学展览和展览，眼镜服务、贸易、技术和科学出版社，相关行业服务，其他服务。
展会报告(Show Reports):
Milan, 7 February 2023 – MIDO 2023 marks the beginning of a new era for the eyewear show with numbers that confirm its leadership position as it closed its doors yesterday on the 51st edition. The next MIDO will take place Saturday February 3rd to Monday February 5th 2024, at Fiera Milano Rho.
Attendance peaked at 35,000 industry professionals; 80% of them from Europe and 20% from the rest of the world. That is a 60% increase over 2022 visitor numbers. Also on the rise, Italian visitors made up 53% of the total.
Of the more than 1,000 exhibitors representing the entire supply chain - from machinery to lenses, along with frame manufacturers, and from the industry’s top name brands to young independent designers - 72% were international and 28% from Italy. Among the overseas exhibitors, 51% were from Europe, 42% from Asia and 7% from the rest of the world. The data, both for visitors and participation by industry professionals, once again confirm the unmistakable global reach of the show.
“We have an exciting responsibility that comes with being the gold standard global eyewear event and that is, to bring together supply and demand for professionals who participate in MIDO,” stated MIDO President Giovanni Vitaloni. “This year we attracted many first-time presences among exhibitors and visitors who expressed their positive surprise at walking through the doors of our show. The ‘wonder’, that is part of the show’s DNA, is precisely this – to delight those who participate to such an extent that they cannot help but be here every year,” he concluded. For visitors, there were myriad innovations and events, with a special focus on opticians – from the “How to?” cycle of OTTICLUB meetings – to the presentation of specialized books in the “Book@MIDO” program. The all-important focus on sustainability, with accolades and dedicated areas. But there were also occasions for glamour, with appearances by VIPs and personalities from the world of entertainment with flash mobs, exhibitions and awards in the popular MIDO squares.
The eyewear show has become a not-to-be-missed appointment for the Italian and international press as well – with more than 380 accredited journalists in attendance, more than 100 articles published in just the 3 days of the show, and about 500 in the preceding weeks. A sizable number of TV crews also captured ‘fair life’ as they moved among the stands for the duration of the show.
In addition to substantial live participation in the event, there was equally significant online activity – users from around the globe connected to the MIDO social profiles, enlivening them with more than 15,000 shares between posts and stories. Communication, in just the 3 days of the fair, exceeded 1.4 million impressions, growth also reflected in the 50,000 interactions on the pages, a more than 30% increase over last year.
The mido.com website was visited by more than 30,000 people (+50% over 2022) while the digital platform counted 12,000 members, 650 showcase pages and more than 40 events that will continue to be available until December 2023.
The combination of in-person participation and online posts means MIDO 2023 successfully and positively integrated the real and the virtual.
The next appointment with MIDO is set for February 3-5, 2024 at Fiera Milano Rho.
