意大利米兰国际广告标识及视觉传播展览会（Viscom Italia）是意大利举行的国际领先的广告标识及视觉专业展览会，该展是欧洲最完整、最繁忙的展览会之一，该展是视角通讯创新应用、发展趋势、最新技术以及营业策略的一次盛会，是现代图形行业服务的生产者和决策者汇聚在一起交流的最佳机会。该展从1989年开始举行，每年一届，在意大利米兰举行。该展是经过国际展览联盟 （UFI）认证的专业广告标识类展览会，也是欧洲知名的几大广告标识类专业展览会之一，包括德国广告标识展与德国广告标识展。
作为欧洲最著名的广告标识展之一，该展将为观众揭示欧洲乃至全世界最新广告制作行业的潮流，展示包括与以下五大类产品有关的设备、材料、软件、技术等：喷绘打印与雕刻、数字印刷、丝网印刷、标识灯箱制作（含霓虹灯、LED与户外广告牌）、展览展示器材。 Viscom Italia在展览会期间还将进行多场主题交流会，为与会人员提供一个相互讨论交流的机会；同时，广告标识业内的专家还将现场为参展商和观众阐述全球广告行业发展的最新趋势。
观众来源及数据分析：标识及霓虹广告制造商、零售商、买家；商店与展台搭建商、显示器厂商、户外广告公司、霓虹及灯光广告商、丝网印刷商、数码印刷商、照片洗印店、复印店、广告公司、橱窗设计师、建筑师与设计师、建筑规划公司、电子标志供应商、行业营销经理、零售与销售行业。
观众来自以下行业：时装业，体育用品行业，鞋革行业，皮革工业，玻璃工业，汽车业，化妆品，电气，广告公司，建筑师，城市规划者，媒体公司，媒体经销商，图形工作室，站在钳工，装饰，广告牌庄家，绣，雕刻，注册商家，数字和丝网印刷机。
展品范围(Show Products):
大幅面数码印刷：机械、设备及软件，材料及耗材，数码印刷油墨，胶印，服务；
标志和标牌制作：机械、设备及软件，材料与配件，产品和系统；
丝网印刷和移印：机械、设备及软件，材料与配件，丝印油墨；
促销纺织和刺绣：绣花机及电脑系统，纺织与刺绣产品；
雕刻：机械、设备和软件，材料与配件；
铣削和激光雕刻：机械、设备及软件，材料与产品；
数字标牌：硬件和软件，专业目录制作与发行，支持和服务
P.O.P.：显示器，元件，台座和配件，材料；
事件服务：娱乐设备和事件代理，特殊效果，事件位置，结构和配件；
标签和包装：贴标产品包括标签印刷机械、标签基材和粘合剂、标签应用、套印、预印技术，打包产品包括包装及包装机、包装材料与包装材料、包装制造和印刷。
展会报告(Show Reports):
VISCOM ITALIA 2022: OUTSTANDING PARTICIPATION RELAUNCHING NEW BUSINESS PROSPECTS
A highly successful turn out with over 15,000 visitors and 300 international brands. All the new visual communication applications were on display highlighting the latest retail, fashion, advertising and brand industry market trends. The visual communication supply chain finds itself enriched with ever more new products and cutting-edge technologies delineating new business prospects.
Milan, 19th of October 2022 – Great satisfaction and truly contagious enthusiasm for the 33rd edition of the most important visual communication market event, which successfully wrapped up last Saturday 15th of October. With 300 international brands and 15,483 participating professional visitors (+71% turn out compared to the 2021 edition) from 59 countries all taking fieramilano’s halls 8/12 by storm.
Viscom Italia, once again confirmed its ability to change - edition after edition - in the sign of continuity, always finding new ways to put new life into the events and exhibition initiatives that help enhance the growth of companies and offer new stimulating business ideas for its audience. A dynamism that is the image of a market in continuous evolution and aimed at a renewal oriented more to product customization.
A pure contamination of products giving even more added value because it provided the possibility of discovering - starting off from the products and applications on display - new opportunities for the following sectors: Large Format Digital Printing - Signage - Poster Design - Screen Printing - Pad Printing - Textile Promotion - Embroidery - Engraving - Milling - Laser - Packaging - Labelling - Digital Signage - Digital Communication and Visual Merchandising.
"Business, creativity, trends, innovation, experimentation and in-depth analysis were the key words that distinguished this year’s Viscom Italia edition," comments Cecilia Montalbetti, Viscom Italia Exhibition Manager, "making it an unmissable opportunity for all operators and an important moment to discuss how and where the profession is heading and all the dynamics taking place within the sector. The sector’s vitality buzz was also felt amongst the stands, where we received very positive comments from exhibitors."
This year’s events provided a specialized training environment to build up industry sector related know-how, a wealth of networking opportunity as well as the chance to seize business opportunities with the aid of new technology demonstrations.
9 workshops, with more than 20 speakers and 370 professionals helped make the vibrant Viscom Talks a success. The spotlight was placed on a variety of topics specifically related to sustainability applied to design, fashion, and packaging as well as discussing NFTs, augmented reality, and visual merchandising - directly comparing experiences and ideas.
Highly appreciated was fair newcomer "A la carte creativity” – which put on display 5 paper manufacturers and distributors together with the creative flair of 6 designers, illustrators, graphic designers and artists. A three-day event that explored the boundaries of visual communications starting from shapes to colours, textures to sustainable features where artists and designers brought to life their creations. Gold sponsor: Comieco. Coordinating designer: Francesco Dondina, visual designer, lecturer and curator.
once again the "Together against hunger" project helping a local food bank charity Banco Alimentare of Lombardy was enthusiastically supported. Throughout the entire event, exhibitors and visitors were warmly invited to participate in "Together against hunger". 1 euro from each sandwich and/or lunch box purchased at any one of the restaurants in halls 8/12 was donated to the charity. Everybody’s contribution helped raise and enabled its partner charities to distribute an equivalent of 18,288 meals to families and needy people in Milan.
