汉堡国际酒店及商用餐饮设备展览会（INTERNORGA）是德国最大的、最专业的酒店及餐饮专业贸易展览会，是欧洲酒店餐饮服务行业领先的展览会，该展从1927年开始举办，每年一届，在汉堡国际展览中心举行，展期3天，于1976年开始扩大展览范围，专家参与，国家与国际上一流的企业参与，将该展成为国际上领先的酒店餐饮行业盛会。
INTERNORGA是欧洲领先的国际餐馆及旅行用品贸易展会，细节强，INTERNORGA具有良好定义的主题结构，适合于宾馆,餐馆,面包房,甜食,旅行用品等行业参展。
NTERNORGA被划分成明确主题的专业领域：厨房的技术和设备；家具及配件；食品和饮料；面包店和糖果产品；电子数据处理，收银系统和通信。这种结构有以下几个优点：概念，使你的目标群体更容易周围找到自己的方式和贸易在你的产品有兴趣的专业人士，可以更快地找到你。
热情的创新，各种各样的参展商和广泛的各种展品展示，这三个要素以及面向高端专业观众的战略方向完美结合，使INTERNORGA成为您可靠的餐饮和餐饮服务的行业平台和订单平台。
凭借多年的行业经验，INTERNORGA可以认识到潮流引领的发展。 因此，领先的贸易展会一直是大型和小型企业的产品发布和独家亮相的平台。 INTERNORGA已被德国贸易展览会（AUMA）协会列为唯一在德国举行的国际餐饮交易会。
展品范围(Show Products):
1、配件，家私：会议厅，宴会配件；照明系统；工作服；床单，桌布，毛巾；花园和露台件，餐厅和酒吧；眼镜帐篷；设备，瓷器，餐具，自助配件；宾馆和餐厅需求的家具酒店客房；洁具，桑拿；菜单，酒店宣传册，印刷品；销售宣传材料和装饰。
2、厨房和技术设备，生产工程：自助酒吧设备；饮料设备；制冷设备；厨房配件；烹饪设备及配件；清洗，废物处置；食品分发，不锈钢管件；洗碗机，洗衣设备；自动售货机；咖啡机制冰机；包装材料和机械。
3、食品：有机食品产品；便利，冷冻食品；熟食店；鱼，海鲜；肉类，香肠；早餐产品的马铃薯产品，面食；乳制品；水果，沙拉，蔬菜；零食；干的小吃点心，面包，冰淇淋；汤，调味料，香料 。
4、饮料：啤酒，软饮料，饮料含有有机饮料啤酒，能量饮料，果汁，冰沙，饮料批发商，烈酒热饮，水，葡萄酒，汽酒 。
5、面包和糖果行业，店配件：烘焙剂，油脂，柳条编结品；面包，糕点，饼干和糖果必需品；面包，糕点，饼干和糖果机；冰淇淋制造商和成分；店面装修；面包和糖果设备烤炉
6、数据处理系统，通信，收银台:硬件；互联网解决方案；收银台和簿记系统；通信系统的安全和卡锁系统；软件，预订系统；
7、信息，娱乐，车辆：教育，信息；贸易和技术文献/杂志；赌博机和娱乐设备；配送和冷藏车，移动饮料配药单位。
展会报告(Show Reports):
A successful restart: five days, around 950 exhibiting companies from 27 countries and lots of innovations, trends and solutions from the industry, for the industry – that was INTERNORGA 2022. After three years, the leading international trade fair for the entire foodservice and hospitality market experienced a wonderful reunion in the Hamburg Messehallen trade fair halls from 30 April to 4 May. All the visitors and exhibitors were enthusiastic about the numerous opportunities for networking, interaction and experimentation and have set the course for successful future business with their visit to the trade fair.
These are still challenging times in the hospitality sector – supply chains are disrupted, purchase prices are rising, and staff shortages are greater than ever before. That makes the positive signal that INTERNORGA has sent to the industry this year all the more important. Six weeks later than originally planned, the trade fair has come to an end with a lot of encouragement and a positive atmosphere in all the exhibition halls.
‘We are incredibly happy and also very proud that INTERNORGA is finally back where it belongs and was able to offer the entire foodservice and hospitality market this highly important and valuable platform and stage,’ says Bernd Aufderheide, Chairman of the Management Board of Hamburg Messe und Congress, in summary. Everyone involved was aware that 2022 would be a different trade fair than they were used to from previous years, he said. ‘However, one thing has now become even clearer: meeting people, the interactions, the networking and, above all, the testing, tasting and feeling cannot be digitised in this sensory industry, and that is no bad thing. The leading trade fair has an innovative character, and current trending topics were picked up on and conveyed to the audience. The result is satisfied participants on all sides.’
Christian Strootmann, Chairman of the INTERNORGA Trade Fair Advisory Board and Managing Director at United Tables, can also look back on five successful days at the trade fair: ‘I am happy that we can chalk up INTERNORGA as a good and positive experience, even on unusual dates in May under challenging conditions. It is clear that we could not expect everything to be as it was during normal times and circumstances. In the new reality, however, it was very good from the point of view of all exhibitors for INTERNORGA to take place. The level of quality of the visitors was high.’
Focus on the trending topics of digitalisation and packaging and delivery
INTERNORGA has adapted structurally and thematically to the challenges of the current time, and the revised hall structure made it possible to create cross-thematic synergies between all stakeholders. At the same time, in addition to the well-known exhibition areas, the focus this year was on two major topics that have gained central importance for the entire foodservice and hospitality market. On the one hand, the trade fair dedicated a new exhibition area to the trending topic of ‘Packaging and Delivery’, which brought together sustainable packaging solutions and delivery service offerings in one place. On the other hand, ‘Digitisation’, a key topic for the future, was presented in a hall of its own for the first time, in order to exhibit digital solutions to meet the increasingly tough demands of guests, the growing shortage of skilled workers and the requirement for more flexibility among restaurateurs and hoteliers.
High-calibre congresses with top speakers and 2,000 participants
The accompanying congress programme was enjoyed by a total of almost 2,000 participants. Well-known scientists, consultants and experts from the industry spoke at the 40th International Foodservice Forum and the German catering congress. They provided decision-makers with valuable insights and fresh impetus for the rapidly changing foodservice and hospitality market.
Other highlights included the presentation of the 11th INTERNORGA Future Award for forward-looking and sustainable catering and technology concepts as well as the final of the Deutscher Gastro-Gründerpreis for innovative start-ups.
INTERNORGA visitors are impressed
For five days, INTERNORGA in Hamburg was the meeting point for the who’s who of the entire foodservice and hospitality market. As expected, the pandemic-related postponement of the trade fair, pushing it into the start of the busy season in the restaurant and hotel industries at the beginning of May, and the personnel shortages in the companies involved had a noticeable impact on the number of visitors, although that did not detract from the atmosphere and the positive mood in the trade fair halls. On the contrary: 81% of the approximately 48,000 visitors rate the leading trade fair as very good to good, while 87% would recommend it to others. The proportion of decision-makers present has risen to 91% and the proportion of first-time visitors to 35% – according to the survey results of an independent market research institute. The internationality of the audience is also at a consistently high level of 9%. That is why INTERNORGA is classified by the Association of the German Trade Fair Industry (AUMA) as the only international trade fair for catering and the hotel industry in Germany.
The next INTERNORGA will take place from 10–14 March 2023 in Hamburg.
