法兰克福国际汽配展览会(Automechanika)是国际上最大的汽车及配件展览会之一,是汽车工业、汽车配件、组件和系统、汽车电子、维修保养及售后服务专业展览会,是世界最早办国际汽车配件展的地方。该展从1897年开始在柏林举办了第一届汽车展览,到1951年第35届时,车展移师法兰克福国际展览中心。每两年举办一次的法兰克福国际车展是当今世界上最负盛名的五大国际车展之一,是世界三大汽车配件展之一。
该展览会不仅是全球汽车零配件及售后服务业专业人士不容错过的聚会场所与交流平台,更是产业巨头发布最新趋势、中小企业推陈出新的大舞台。作为汽配行业全球领先的展览会,它将展示汽车工业、汽车配件、组件和系统、汽车电子、维修保养及售后服务的最新动态,同时也将体现未来环保及能源回收主题的发展趋势。
参展的商家主要来自欧洲、美国和日本,尤其以欧洲汽车商居多,不仅大众、奔驰、保时捷、通用、戴姆勒-莱斯勒、福特等世界著名汽车企业悉数到齐,而且吸引了来自各个国家的上万名记者。可能因为是名车发源的老家,靠近各大车商总部,看法兰克福车展的欧洲消费者人数众多,而且消费心理非常成熟,汽车知识了解得非常全面,直接影响到展会效果。
Automechanika——汽车行业的国际盛会,将展出推动汽车工业向前发展的每一个元素。作为汽配行业全球领先的展览会,它将展示汽车工业、汽车配件、组件和系统、汽车电子、维修保养及售后服务的最新动态,同时也将体现未来环保及能源回收主题的发展趋势。如今,Automechanika 逐渐成为一个汽车行业卓越的、创新的企业交流的平台。
Automechanika 凭借着一贯的深度和广度,凭借其展商和观众的国际化程度和专业化程度,凭借其在行业内的影响力,毋庸置疑地成为了国内外业内人士参加全球汽配展览会的首选。
专业观众——无论是来自生产车间还是汽车维修站,来自贸易企业还是汽车制造企业,不管作为企业的所有者还是经营者,都能在这里找到他们期待的汽车部件、附件及维修站设备的供货商,并获取行业发展最前沿的科技信息及理念,从而在未来竞争环境下脱颖而出。
展品范围(Show Products):
汽车维修和保养:车辆服务和维修装置、车体维修、车体彩绘、车库建设和管理;
汽车IT技术及管理:经销店的规划和建设,财务及特许经营理念,索赔管理和控制,经销商管理系统,车库管理,经销商营销,互联网;
汽车服务站和清洗站:汽车服务、保养及清洗装备;
汽车部件和装置:驱动零配件、底盘、车身、汽车电池、内部装置及元件、汽车动力和电子控制 系统;
汽车配件和改装车:车辆配件、特殊装备、改装车、性能试验系统、设计改进、赛车部件。
展会报告(Show Reports):
A strong show: the international automotive aftermarket is back in Frankfurt
The turning point has been reached: Automechanika Frankfurt’s new formats and extensive programme were very well received by international automotive professionals. 78.000 visitors from 175 countries came to the industry’s leading platform in Frankfurt to experience products and services from workshops, industry and retail live and in person. In fact, these past five days are the fullest the exhibition grounds have been since the restart in Frankfurt.
2,804 companies from 70 countries exhibited their products and services across 19 hall levels and in the outdoor exhibition area. Detlef Braun, Member of the Executive Board of Messe Frankfurt: “Things are clearly heading in the right direction. Together with our customers and our international partners, we are optimistic about the future: nothing can take the place of trade fairs. The strong international component amongst exhibitors from 70 countries and visitors from 175 countries alike makes it clear that the international automotive aftermarket is back in Frankfurt. Participants also took full advantage of the new networking opportunities to finally meet with one another in person and make new business contacts.”
The high level of visitor satisfaction of 92% clearly demonstrates that the areas of focus at this year’s Automechanika are exactly what the industry was looking for: increasing digitalisation, remanufacturing, alternative drive systems and electromobility in particular present automotive workshops and retailers with major challenges. For the first time, there were more than 350 events on offer, including presentations given by new market participants and free workshops for automotive professionals.
CEOs from leading key players put on a strong showing at the CEO Breakfast event sponsored by ZF Aftermarket on the first day of the trade fair. In a ‘fireside chat’ format, Formula One professionals Mika Häkkinen and Mark Gallagher supplied fascinating insights for an industry that is changing faster than ever. Detlef Braun explained: “In these turbulent times, the industry needs fresh insights and new ideas. After all, the goal is to ensure that it will be possible for everyone to enjoy the safest, most sustainable, climate-friendly mobility in future.”