德国科隆国际摩托车、自行车及零配件展览会（INTERMOT）是德国最专业的摩托车，滑板车和电动自行车交易会，是欧洲领先的两轮机动车交易会，是了解未来的开拓性发展趋势，两年一届，为期五天在科隆国际展览中心举行。科隆INTERMOT展已经作为全球知名的国际摩托车、小型摩托车、电动自行车展会，是两轮车领先的展览会和订货会，主要观众是参与国际摩托车超过二十几年，一直从事摩托车行业活动。为了满足当今需求和所有自行车爱好者和参展商的需求，作为2010年成功INTERMOT科隆的概念将扩大到包括IFMA，欧洲的前自行车行业领先的集产品范围。
INTERMOT是一个重要的和有吸引力的行业订货盛会，并且会对摩托车，小型摩托车和电动自行车市场产生重大影响。它作为一个行业的主要引擎，连接所有那些销售、生产、采购两轮车及配件的人。INTERMOT就是参展商和贸易采购商以及用户获得的最新型号的更新，开拓性的趋势和服务的优惠方式。展馆外的广泛的计划，以惊人的特技表演，表演比赛和挑战性的、测试驱动的、圆化轨道的、动感十足的活动。INTERMOT的独特氛围启发和激励，并会激起你的购买欲望新产品！
INTERMOT展会规模：来自几十个国家超过1000家企业参展，观众人数达20万以上；2010年展示轻型电动车（LEV）部件，连接机动与非机动的部件。因此，从2010年开始IFMA与INTERMOT合并展出，其优势明显，将在科隆展示未来两轮车发展的款式。
展品范围(Show Products):
1、摩托车：机动车辆，拖车和边车，零部件及配件摩托车，发动机和零部件，电力设备，服装，摩托车手齿轮，机器，工具，车间，车间设备，杂项，原材料，半成品，包装材料，润滑油，齿轮箱/变速箱油，保健产品，旅游，联营团体；
2、自行车：自行车，电动自行车及零部件和系统的电动自行车，电池，零件和配件各种，机器，工具，车间，车间设备，服装，驾驶装备骑自行车，旅游，联营团体自行车/电动自行车。
展会报告(Show Reports):
INTERMOT 2022: successful restart after four years
The first motorcycle trade fair of the year attracts motorcycle fans and the international trade + Total of around 100,000 private and trade visitors in Cologne + Exhibitors praise high-quality conversations + Young public with strong representation
The INTERMOT, International Motorcycle and Scooter Trade Fair in Cologne, which ended on Sunday, 9 October 2022, experienced a successful restart. As the first motorcycle trade fair of the year, the event presented world premieres and innovations but also new products that had already been introduced digitally over the course of the year. At INTERMOT, the motorcycle community, motorcycle fans and the trade, could finally see the motorcycle experience world and all exhibited models live and in colour again. "After a four-year interruption due to the pandemic, the motorised two-wheel world is back in Cologne, and the visitor response underlines how important an industry platform is, especially under difficult circumstances. Consumers and the trade are looking forward to being able to go to trade fairs again, to experience and touch the products up close, especially such emotionally charged lifestyle products like motorcycles or scooters. The mood among trade fair participants was very good. One could sense that the industry had missed exchanging ideas in such a framework again. That had simply been missing in recent years. Even if the industry was not yet completely represented in Cologne after the pandemic, INTERMOT 2022 has demonstrated its strengths as a trade and consumer fair and positioned itself on the market again", is the shared summary of Oliver Frese, Chief Operating Officer of Koelnmesse, and Reiner Brendicke, General Manager of the German Motorcycle Industry Association e.V. (IVM).
INTERMOT 2022 registered a total of around 100,000 visitors from 75 countries. The international specialised trade for the brands participating in Cologne thereby represented around 20 percent of total visitors, around 30 percent of which came from abroad. They informed themselves about the offering of around 500 exhibiting companies and brands from more than 30 countries. More than 80 percent of the visitors were satisfied with their visit to INTERMOT 2022 and would recommend the trade fair. Nearly 40 percent of private INTERMOT visitors were under 30 year of age. "INTERMOT thus also makes an important contribution to addressing new target groups. This is also underlined by the feedback of our exhibitors, who praised the high quality and the detailed specialised knowledge of INTERMOT visitors and reported intensive discussions", Oliver Frese and Reiner Brendicke continue.
Especially motorcycle fans were enthusiastic about finally being able to admire, sit on and even ride the more than 1,300 motorcycles and scooters that could be discovered in Cologne in the halls and on the neighbouring event grounds. The flow of visitors into the Cologne exhibition halls was enormous from Thursday to Saturday, the test track was hardly able to deal with the crush. Especially the e-test track with brand new e-motorcycles and e-scooters and the 125 cc test track for new and returning riders were very much in demand.
INTERMOT 2022 thus provided the young target group with the perfect entry point with the WORLD OF 125 cc – from a comprehensive assortment of 125 cc machines through the right equipment to driver's license advice and of course the test track, both young bikers and friends of the B196 driver's license found everything they need. "It's only a shame that some manufacturers were not in Cologne, but INTERMOT was also a great experience just as it was. One can try out sitting on any machine and test many bikes on the test track. The 125 cc test track was paradise for me as a driver's license rookie. And now I know which bike I want to buy", a visitor using the school vacation to already come to INTERMOT on Thursday was pleased to say.
The WORLD OF SHOP@INTERMOT was also well-received by the public. Consumers had the chance at INTERMOT to buy products for the first time at the trade fair, primarily from the clothing and helmets sections. Long lines formed at many exhibitors with visitors looking to secure something new at the end of the season for the first ride in the coming spring. "The conceptual adjustment, including sales at the trade fair, was a complete success for us. Our stand was practically under siege on the visitor days. Vistors also expect to be able to buy at a motorcycle trade fair", according to Matthias Kroner, Country Manager Rukka Motorsport Germany/Austria. The WORLD OF eNNOVATION exhibitors received a great deal of attention. Especially the providers of e-bikes and e-scooters reported very good and promising discussions with potential traders on the trade visitor days and great interest in vehicles with alternative drive technologies on the public days.
In addition to the test drive track, the stunt shows, the European Street Freestyle Championships and the special shows, such as the UNIQUE MOTORCYCLES, were well-attended highlights in the event programme of INTERMOT 2022.
As well as switching to an annual cycle, INTERMOT is also moving to a new date: for the first time, Cologne will host Germany’s most thrilling motorcycle fair in winter, from 5 to 8 December. Perfectly timed for getting a new season of biking off to a great start in the following spring – after all, many purchasing decisions are made towards the end of the year. With all the new models on display at INTERMOT, it’s a chance not only to see them, but also to actually touch and experience them in person. At INTERMOT, the teams of motorbike and scooter manufacturers and importers will be on hand to offer advice and help everyone find their dream bike and, of course, the right accessories for both rider and vehicle!
