意大利米兰国际摩托车及配件展览会（EICMA / World Motorcycling Exhibition）是全球最大的两轮车及配件专业贸易展，由意大利两轮车工业协会(ANCMA)与米兰展览公司共同主办，从1914年开始，一年一届，在米兰新国际展览中心举行。该展历史悠久，在二战时期中断29年，参展效果明显，市场覆盖南欧及北非、中东等地，其展品范围包括摩托车及两轮车行业的整个产业链，解决了从设计、生产、销售一条龙的产业服务链。参与者以满足新的供应商，找到创新的、尖端的解决方案、新材料、技术和为未来的设计理念。
EICMA展观众范围：来自摩托车、小型踏板车及其零配件工业的进口商、采购者和决策者、最终消费者（车迷）、摩托车及小型车俱乐部成员等。
参展商来自：意大利及国外的摩托车制造商，零件或组件的制造商两轮行业，服装及配件制造商，在摩托车行业安全性的技术设备和解决方案制造商，意大利或外国协会，媒体公司或贸易杂志，在两轮产业相关领域工作的高校、研究中心、公共或私人机构，从事摩托车行业运动或旅游公司，摩托车行业服务和咨询公司，汇集两轮车的用户和爱好者的协会或俱乐部。
出席EICMA 10大理由：
1、它是世界上最大的两轮车的事件，在参展商和参观者的数量而言是最多的展，并在媒体宣传获得巨大共鸣；
2、这是最显著事件，唯一真正的标杆事件，由在该领域国际水平的专业人士和制造商是不容错过的事件；
3、解决了在全球范围内摩托车行业最相关的问题；
4、它是主要满足于国内和国外新闻媒体的机会，有成千上万的记者和媒体运营商的存在，保证了知名度，通过任何其他摩托车行业的事件是无与伦比的；
5、这是来自40多个不同国家确定投资的新形式和新的商业伙伴，感谢与会的存在机会；
6、它提供了未来的发展趋势，并在全球范围内的市场前景的概述，以及每年呈现数十个产品展示；
7、这是一个多元化的，充满激情的事件，消费观众直接参观，是展商评估消费者对新产品的理想场所；
8、这里遇上世界行业内重要领导人的最好机会；
9、这是一个非常宝贵的机会，以满足新的分销商和新客户，扩大业务感谢联系人之一的网络，以贸易经营来自五大洲的存在；
10、这是一个理想的场所，以满足新的供应商，找到创新的、尖端的解决方案，新材料，技术和理念为未来的设计得益于一千多个品牌存在。
展品范围(Show Products):
摩托车、轻型摩托车、踏板小型摩托车、跨斗车、雪地车、机动脚踏两用车、三轮摩托车及特殊用途车辆摩托车用发动机及相关产品、轮胎、头盔、摩托服及用具、摩托车旅游及相关户外用品、电子设备及自行车零配件润滑油等、原材料、半成品、摩托车生产及修理设备及工具，电动两轮车等。
展会报告(Show Reports):
The International Two-Wheeler Exhibition once again asserts its global leadership: + 38% overall attendance, numbers also up for operators and media
The premises for success were already in the opening numbers: 1,370 brands present, 59% from abroad, representing 45 different nations. As were the six pavilions occupied at the Fiera Milano exhibition center in Rho (amounting to a +35% over 2021 exhibition space) packed with visitors. But the confirmations of EICMA EFFECT, the slogan used to promote Edition number 79 of the International Two-Wheeler Exhibition, came last night as the gates closed: Milan is the undisputed world capital of the industry. At the end of the five-day exhibition, EICMA scored a significant +38% in overall attendance over the previous year. In particular, 82% of the purchase of admission tickets was online on the official website of the event, while 18% of the public opted for physical ticketing.
Impressing were the numbers related to the business sphere: 38,747 industry professionals (+35% over 2021) visited the Exhibition, more than 51% of whom came from abroad. Figures regarding media presence are also on the rise: more than 6900 accredited professionals (38% from abroad), including journalists, influencers, technicians and communication professionals, who took advantage of the exclusive Tuesday press day this year and also told throughout the exhibition week the show offered inside and outside the pavilions.
"It is these numbers, the embrace of the general public, the massive presence of exhibitors who have emphasized their solid satisfaction and whom we thank for having always believed in EICMA, the attractiveness and international centrality, the positive increase in every performance indicator - commented EICMA S.p.A. president Pietro Meda - that affirm the unique value and indispensability of our event. EICMA unquestionably remains in its place: on the highest step in the entire international scene. This is where we will stay, in Milan and with annual continuity, from here, and this is why we continue to work on 2023 to offer once again, also thanks to our partners and together with the entire industry, increasingly engaging, contemporary and engaging visitor experiences."
"Also thanks to the creation of new digital content and services," added EICMA S.p.A. CEO Paolo Magri, "the opportunities to encourage the meeting between supply and demand and facilitate the development of concrete business opportunities have increased disproportionately, confirming EICMA as a unique place able to profitably unite the B2B and B2C souls. The data regarding the presence of operators and media, as well as the evident and enthusiastic influx of young people between the pavilions and in the outdoor area are two extraordinarily positive news for our industry, which strengthen our exhibition model as a tool at the service of companies, current and, above all, open to the future."
The appointment for EICMA 2023 is November 7-12.
