斯图加特国际烘焙糖果展览会(suedback)是欧洲最大的最专业的烘焙技术与糖果制作技术贸易展览会，是一场面包师和糖果师的盛会，也是整个食品行业的重大集会，该展每年一届，两年隔一年，展期为4天，在斯图加特国际展览中心举行，但与国际烘焙、糖果、巧克力及糕点机械博览会IBA错峰举行，即举办两年停一年。
südback参展商会见来自德语世界和邻国的专业观众，在展览会上，展商展示了制作工作和操作技术、原材料、商品、商店装置和配件、促销以及与面包店和糖果行业相关的服务的关键领域。 在多元化的陪同计划中，专业观众与同事，国际市场领导和其他专家就当前趋势交流信息和想法，并讨论行业的发展和未来机会。
在为期四天的展会中，场馆内将充斥着各种有声有色的讨论，诱人的产品展示，有趣的现场讲演，以及行业内新趋势的发布，同时，展商与观众还可以在这几天中充分的联络感情，并建立新的联系。
展会规模：参展企业650家，展出面积达55000平米，贸易观众人数3万多。展览主题：面包机械，设备，咖啡，销售点，基本材料，深冷冻食品，车间配件，烘焙代理，包装材料，面包店设备，糖果，烘烤炉，糖果制造设备，冷藏，冰激凌机械设备，空调，服务，专业文学。
展品范围(Show Products):
面包师和糖果店原材料：基本材料，原材料，烘焙剂，香料和精华，半成品，冷冻烘焙产品，便利产品，冰淇淋的基本材料，有机和生物产品；
制作和操作技术：生产和烘焙技术，烘烤炉，制冷系统，冷冻机，咖啡机，冰淇淋机，餐厅配件，厨房技术，筒仓系统，清洁机，公司卫生，测量和称重系统；
商店设施和装置：商店和销售家具和配件，小吃区，移动销售单位，咖啡馆家具和装饰，照明，餐具，瓷器和餐桌装饰；
商品：自有品牌，糖果，持久的烘焙产品，饮料，乳制品，熟食产品和特色，咖啡，茶，其他商品；
打折促销：工作服，价格标签系统，装饰和包装材料，礼品和糖果包装，室内外广告，礼品；
服务、信息、管理：计算机系统，收银机系统，行业软件，营销/广告/管理咨询，协会和组织，专业文献。
展会报告(Show Reports):
südback is one of the most important trend trade fairs for the bakery and confectionery trade in Europe and is in great demand. It is the hub for the exchange of ideas, opinions and information, as well as for the presentation of trends, developments and technical innovations. The Bakers' Trend Forum, the Confectioners' Trend Forum and the südback Trend Award enjoy huge popularity. The high quality of the forum presentations and the baking demonstrations attract many visitors. Innovative product developments are presented with the südback Trend Award with regard to technology, design and concept.
südback 2022 proves the industry is ready to take off
35,384 visitors hungry for discussions with around 600 exhibitors / Investments are being made despite numerous challenges
südback not only produced a pleasant smell and full exhibition halls over a period of four days at Messe Stuttgart, it was also a platform where the bakery and confectionery trades were able to discuss innovations and trends. 35,384 visitors came to Messe Stuttgart from 22 to 25 October 2022 and ensured that südback attracted crowds matching the number at the last event in 2019. In five exhibition halls the 29th edition of the Trade Fair for the Bakery and Confectionery Trades again presented everything relating to baking – from working and operating technology, raw materials and merchandise through to shop fixtures and fittings. The new gelato area powered by GELATISSIMO, which was held as a one-off event during südback 2022, featured a varied programme, trends and ideas relating to the artisan production of gelato.
"südback more than affirmed its role in the bakery and confectionery trades, and clearly indicated its importance. In spite of many challenges now facing the industry, the trade visitors came to südback with the intention to make investments. The trade fair therefore set its sights on the future and provided guidance," said Stefan Lohnert, President of Messe Stuttgart, at the end of südback 2022.
Close cooperation with the südback partners
The professional and promotional supporters of südback also drew positive conclusions at the end of the trade fair. Gunter Hahn, Managing Director of the BÄKO Head Office, said that the industry was very keen to present its innovations at südback: "Saturday, the first day of the trade fair, was fantastic. We noticed that the visitors possessed a great deal of expertise. The exhibitors brought along numerous innovations which had a long time to mature. südback is an encouraging signal for the industry and has the positive effect which the bakery trade needs."
Martin Reinhardt, Regional Guild Master of the Regional Association of Guilds of Württemberg Bakers, was also impressed by the positive mood in the exhibition halls: "We saw exhibitors and visitors laughing on every day of the trade fair, and did not feel we were in the middle of a crisis. It is great to see that südback has a positive effect on the industry: we are now ready to take off." Klaus Vollmer, Regional Guild Master of the Baden-Württemberg Regional Association of Confectioners’ Guilds, not only looked back with satisfaction at südback, but is also looking forward to the next event: "As the Regional Association of Confectioners’ Guilds, we are delighted to have matched the success from 2019. We would therefore like to thank everyone involved. The following now applies: after the trade fair is before the trade fair."
Propensity to invest among trade visitors – südback is a trade fair for decision-makers
In spite of the complex challenges now facing the industry, the trade visitors – 18% of whom were from abroad – came to südback with the intention to invest. Firstly, 69 per cent of the visitors said that they were involved in purchasing and procurement decisions in their company. 23 per cent said that they were actually responsible for these decisions. Secondly, around one third of the visitors were definitely intending to make purchases or investments. 46 per cent said they may make purchases or investments – in the near future. Around one half of those visitors were actually planning to make investments in the next six months. 30 per cent of the visitors also mentioned higher investment volumes starting from a sum of €50,000.
Extensive accompanying programme with the presentation of the südback Trend Award
The Bakers' Trend Forum, the Confectioners' Trend Forum and the südback Trend Award proved to be very popular. The high quality of the Forum talks and the baking demonstrations attracted many visitors. Innovative product developments in relation to technology, design and concept were honoured again with the südback Trend Award. The Award was also presented for the first time in the "Public favourite" category. The visitors were able here to vote online for their favourite innovations. The choice was between 20 nominated ideas, concepts and technical innovations which the first-class jury selected beforehand as worthy of winning. The winner in the "Public favourite" category was the company AMG Reichenbach GmbH, which took the Award for its CO2 monitoring with AMG MasterKonzept 4.0. This innovation helps to regulate excessive CO2 concentrations in productions to optimum values during fermentation, baking, cooling and storage processes.
The winner in the "Marketing, sales and organisation" category was Keil Konzepte with its "Mini Böxle - the world's smallest and fully functioning bakery branch". This is a transportable, sustainable and flexible sales unit with everything belonging to a superbly equipped shop in miniature, including a store room and sanitary facilities.
The French manufacturer Boiron Frères came out on top in the "Raw materials & convenience" category with its new "AMBIENT FRUIT PURÉES". These fruit purées do not contain any added sugar, aroma additives or preservatives. The trick, however, is that the fruit purées do not have to be cooled. This makes their processing much easier.
The winner in the "Technology" category" was Va-Q-tec AG with its "va-Q-tray - A va-Q-tec TempChain Solution", a reusable thermal system box. Thanks to their special insulation with high temperature stability, the innovative trays ensure temperature-controlled transport of dough products or other baked goods.
The Grand Prix GELATISSIMO was also held this year at südback 2022. The best gelatieri compete against one another in this gelato competition in the pistachio, yoghurt and strawberry flavours. The three day winners – Matteo Caldata from the Big Bang gelateria (pistachio), Giuseppe Floris from the Dolomiti ice cream café (yoghurt) and Alfiero Conte from the Gelati Conte ice cream parlour (strawberry) – won through their victory a brand-new Vespa and qualified for the Grand Final during which they provided a live demonstration of their skill when creating coconut sorbet. At the end of the Grand Final the jury presented the coveted trophy, the "Coppa GELATISSIMO", to the winner Alfiero Conte. The next südback will take place from 26 to 29 October 2024.
