德国慕尼黑国际工程机械、矿山机械、建材机械、工业车辆及零部件博览会(bauma,也称为宝马展)是国际上规模最大的、集科技、商贸、信息、技术合作于一体的工程机械、矿山机械、建筑机械、工程车辆及配件等行业博览会,国内国际具有一定影响力的企业几乎都将盛装出席该国际性的盛会,每三年一届,在慕尼黑新国际展览中心举行。
展会回顾:2019年来自63个国家3700家企业参展,观众人数达62万;2013年3420家企业参展,530000人参观展会;2010年4月19-25日,展出面积达55万多平方米,来自200多个国家的参观人数达42万人,来自53个国家3256家企业参展。2007年共吸引了来自49个国家的3002家企业参加了展出。官方统计有来自世界上171个国家的50万多业内人士到场参观采购交流。
该展览会规模大、观众多、展出效果好。所有世界建筑工程机械领域内的重量级人物将同时出现在慕尼黑新展览中心,如利勃海尔,卡特彼勒,小松重工。中国展商自1992年开始参展慕尼黑BAUMA国际工程机械博览会以来,1995年只有一台装载机主机参展,到2004年第27届慕尼黑博览会中国展商展位面积达3112平方米,使我国工程机械制造业水平在国际舞台上初露头角。2010年上届博览会中国展商展位面积达到13200平方米,其中三一重工,柳工,徐工,中联重科等国内大型企业也将展示最新的大中型产品,彰显中国机械工业的风采。由于受博览会展场面积限止,2010年上届博览会中国仍有近30家企业没有申请到展位,只有把遗憾留到下届博览会实现。
BAUMA展是了解和评估工程机械行业发展相关技术进步的重要标尺,为计划开发国际市场的工矿机企业搭建了一个很好的平台,参展企业能够结识到真正的客户,是中国企业进入国际市场的首选展览,是开拓海外市场最直接有效的途径。通过参展,企业将掌握大量第一手国际市场信息,正面接触海外用户和代理商,拓宽销售渠道,及时掌握工矿机最新的发展动态。
展品范围(Show Products):
1 、所有周围的建筑地盘:建筑机械;工程车辆 ;施工机械;起重机械和输送设备;施工设备,工具和特殊的系统;建筑处理和使用混凝土和砂浆水泥;混凝土机械;水泥机械等;模板脚手架;施工现场设施;及各类配件;工具等;
2 、采矿业:采矿设备;矿山机械等;采矿设备;矿业处理设备;选矿设备;材料的制备技术(包括焦化厂的设备)等等相关行业设备技术产品;
3、生产建筑材料:制造水泥,石灰和石膏的化合物,用于建筑材料;机器和系统为生产混凝土,混凝土制品和预制零件; 沥青生产机器和系统; 混合干砂浆生产机器和系统,石膏,板和建设供应存储建筑产品; 生产石灰砂岩机器和系统;建筑产品使用电厂渣(粉煤灰,炉渣等);建筑材料生产机械;
4、组件及服务供应商;驱动器工程,流体工程,电力单位;配件及高使用率零件;服务;测试,测量,控制和控制系统的工程;通信和导航;工作安全等所有相关主题行业。
展会报告(Show Reports):
bauma 2022 prominently features industry’s power to innovate and exceeds expectations
Around 3,200 exhibitors from 60 countries
More than 495,000 visitors from over 200 countries
Industry expectations greatly surpassed
When the grounds of Messe München become the center of the construction machinery industry for seven full days, bauma is finally taking place again. A total of around 3,200 exhibitors from 60 countries (2019: 3,684 exhibitors from 63 countries) and more than 495,000 visitors from over 200 countries (2019: 627,603 visitors from more than 200 countries) came to Munich for the world’s leading trade fair for construction machinery, building material machines, mining machines, construction vehicles and construction equipment held from October 24 through 30. The proportion of international visitors was around 50 percent.
The top 10 exhibitor countries were, in this order: Germany, Italy, Turkey, Great Britain and Northern Ireland, the Netherlands, France, the U.S., Austria, Spain and China. The share of international exhibitors was nearly 65 percent.
Stefan Rummel, the CEO of Messe München responsible for the event, is pleased: “This bauma has again stoked enthusiasm and fascination! After the world fundamentally changed following the last bauma, we’re really thrilled that bauma 2022 demonstrates the trade fair remains a powerhouse of the construction-equipment industry thanks to our customer’s great variety of innovations, good business deals and many visitors from all over the world.”
Industry expectations greatly surpassed
And this is because bauma displayed its usual strength even in these unsettled times, as Domenic Ruccolo, CSO of Wirtgen Group and Senior Vice President of Sales, Marketing and Product Support for Global Construction Equipment at John Deere /confirm/is: “The WIRTGEN GROUP’s joint trade show appearance with John Deere was a resounding success. The interest in our company and our innovative and sustainable products was simply overwhelming. Our participation in the industry leading trade fair bauma was the most successful in the history of the WIRTGEN GROUP.” Steffen Günther, a member of the Board of Directors of Liebherr, also expresses his satisfaction: “bauma proved to be a very successful trade fair for us. We generated a lot of enthusiasm among the large audience. The conversations were outstanding. We’re already looking forward to the next bauma trade fair now.” Fred Cordes, Chairman of the Management Board at Zeppelin (CAT), adds: “bauma was long overdue — as demonstrated by the overwhelming rush of visitors to our booth and the extraordinary interest in Cat construction machinery and Zeppelin services.”
And in terms of business deals as well, bauma proved once again it is THE platform for the industry. Alexander Greschner, Chief Sales Officer at Wacker Neuson Group, says: “Visitors flocked to our stand, and we had a lot of very good discussions. From the very first day we were able to achieve sales success on the same level as 2019 and beyond.” Alexander Schwörer, owner of PERI, had a similar experience, saying: “The entire team was very keen to see how the trade fair would develop in these difficult times. But even after the first day it was clear to see that this bauma would be a complete success. What’s particularly noteworthy to mention is the quality of the conversations we had during the week of the trade fair: They were exceptional in all respects. And something I certainly want to mention: We signed a number of very attractive contracts right at the trade fair. In short, bauma 2022 more than exceeded our expectations.”
These are assessments the co-CEOs of Messe München, Stefan Rummel and Dr. Reinhard Pfeiffer, like to hear: “In these challenging times, bauma has sent a strong signal to the trade-fair sector: Industries need precisely such in-person events like bauma where everyone can directly experience products and hold personal conversations.” A focus on topics of the future
But bauma did not just showcase its strength as a business platform; the trade fair also lived up to its leadership claim in setting topics for the event. Franz-Josef Paus, Managing Director of Paus Maschinenfabrik GmbH and Chairman of the bauma Advisory Board says in summary: “We’re very satisfied with how bauma went. The trade fair was enormously popular among our customers and guests. Digitalization and automation are topics that dominate the trade fair, and this trend is irreversible.” Joachim Schmid, Managing Director of the Construction Machinery and Building Material Association of the German Engineering Federation (VDMA) echoes this, saying: “The exhibitors are offering solutions to address current challenges related to CO2 neutrality as well as tackling the issue of skilled worker shortages with automation and digitalization. This is the future. You see this with the traditional companies and with the nearly 50 startups at the trade fair for the first time.” Andreas Klauser, CEO at PALFINGER, aptly brings things to a close by stating: “As the world’s leading trade fair, bauma gives exhibitors and visitors an opportunity to already experience the future today.”
The next bauma will be held in Munich from April 7–13, 2025.