德国多特蒙德国际光学眼镜及配件展览会（INTERLOOK / ophthalmic optics show / Brille & Co ）是专业的光学眼镜及配件展览会，一年一届的国际光学眼镜配件展，在德国多德国蒙德国国际展览中心举办，现每年只举行春季届，参展商有140多家，展区达5000平米,共介绍了月420个品牌的产品。，参展商有140多家，展区达5000平米,共介绍了月420个品牌的产品。产品的范围包括眼镜的生产设备，店面装修，装潢和营销，还能更多的了解玻璃供应商和隐形眼镜制造商的讯息，从而创造了一个有趣的，全行业的产品组合。展会中，围绕“近视”为主题的实用讲座，观众可以在多特蒙德体验厅获得更多的体验！该展最近从辛斯海姆开始举行，展商也近100家，辛斯海姆展览的展览场地，为参观者和参展商提供了最佳条件，值得您去辛斯海姆展览中心看一次。
该展免费入场，主要是来自德国西部及中部的观众、眼镜店商及贸易商，特别是发达的北威州专业观众，参展企业直观展示眼镜的配件、设备及创新产品，上眼镜行业的一次局部盛会。
展品范围(Show Products):
光学眼镜，眼镜配件，镜片，镜框，太阳眼镜。
展会报告(Show Reports):
The newly re-named show at Messe Dortmund reflected a broad overview of the whole industry and offered lots of networking opportunities
The optical industry re-convened on 3 and 4 September at Messe Dortmund where trade visitors were able to browse a broad and interesting range of the latest trends and product highlights which they were able to view, try out and order all in one location. For the first time under its new name, look and feel, INTERLOOK exhibitors were able to engage with would-be customers, present their products and services centrally in the heart of North Rhine Westphalia, and network with industry colleagues from across Germany and beyond. As a result, they are already looking forward with great anticipation to the next INTERLOOK scheduled for 11 and 12 February 2023.
Dortmund, 7 September 2022 – As the INTERLOOK ophthalmic optics show got underway, all industry participants were equally pleased to be engaging person-to-person once more. Over two days, they took advantage of the offerings of over 100 exhibitors showing frames, accessories, lenses, contact lenses, hearing aids, screening and diagnostic equipment, education and training opportunities, and IT solutions. The clear management and structure of the new INTERLOOK as well as the supporting programme and relaxed networking areas were well received, scoring a 'B' in the overall ratings.
According to an independent survey, participants came to the show with the overall intention of finding out about the current state of the market, the latest trends and innovations, and also to cultivate business contacts, to test products and materials and to order products at the event. “And it is precisely this interplay of dialogue, networking and product experience that INTERLOOK – the ophthalmic optics show – was able to facilitate once again under its new name,” said Sabine Loos, Managing Director of show organiser Messe Dortmund. “This live show experience offers trade visitors an overview of the latest trends, 'eye-catchers' and products to see, feel and touch, also offering opportunities for in-depth face-to-face discussions, making it an ideal basis for future business decisions and for their own success,” she continued.
Well organised, with a pleasant atmosphere – Dortmund as the place to be
For years, INTERLOOK has been appreciated as a strong sales event for the regions in and around North Rhine Westphalia. Whether it's winning new customers or meeting existing ones, exhibitors appreciate this great platform in Dortmund. “As a location, Dortmund is very important to us, as we have many customers in the area and have the opportunity to win new ones – as we have done so again this year,” said Claudia Hollergschwandtner, Managing Director of HERZBLUT eyewear. Good contacts were also made beyond the city limits. “INTERLOOK in Dortmund has been – and still is – of great importance to us, as it gives us the opportunity to reach customers from the Rhine and Ruhr conurbations,” emphasised Guido Wolf, Managing Director of Wolf Continental. “Our high-quality stand and large exhibition space give us a real presence at the show. We were also able to inspire guests from the Netherlands with our large brand offering and win them as new customers.” ETINA EYEWEAR CULTURE was also able to put its best foot forward at this year's show: “We'd been to Brille & Co many times and are now exhibiting at INTERLOOK for the first time. We were really impressed by the superb organisation this year and have been able to make contacts as far away as the north of Germany. In addition, INTERLOOK is also very important for us because the central location means we can attract many customers from the Ruhr.”
once again, everyone attending the show was able to expect professional engagement eye-to-eye in a relaxed setting – now in the new INTERLOOK atmosphere. This went down well with exhibitors too: “We loved the design this year and were very pleased with the atmosphere,” said Fabian Heinen, Account Manager at JULBO. “The set-up went smoothly, and communication with exhibition centre staff was very cordial.” Hans Reinhardt Bader, Commercial Representative at DUTZ Eyewear added: “It was a great atmosphere, and we had friendly exchanges with visitors and exhibitors alike. The organisation of the show and the layout in the exhibition hall were really good and very clear.” Straightforward organisation underpinned by a great service ethic – also across national borders – helped exhibitors concentrate squarely on being successful at the venue,” said Stefanie Ruebig, Area Manager at Nanovista. “We're absolutely delighted. We organised our attendance from our head office in Spain, and the organisational side of things with the exhibition centre staff ran smoothly – even from abroad. Everyone's really nice, open and extremely helpful, and the information flow was impeccable.”
INTERLOOK is also a great place to engage and interact with other exhibitors. “We were able to do some good networking here and also got to know other exhibitors. We've been coming for years and will continue to come to exhibit in the future,” said Christian Eydam, Managing Director of Hamburg Eyewear. Paul Nestler, Sales Representative at Leipzig Eyewear felt the quality of the exhibitors was 'Grade A'. To establish themselves as a start-up, they like to use the show as a place to engage with established brands. “Which is why INTERLOOK in Dortmund – right in the middle of North Rhine Westphalia – was a great place for us to go.”
EXHIBITION AT A GLANCE
INTERLOOK – OPHTHALMIC OPTICS TRADE SHOW
The eyes have it – INTERLOOK gives opticians and retailers a great opportunity to share professional insights and mingle informally. Its compact size presents visitors with an efficient overview of key trends, ideas and innovations in ophthalmic optics, making it easy to reach important decisions without unnecessary delay. Trade visitors are able to order the latest eye wear collections and accessories, and share information on product innovations and fashion trends in the industry. Among the hallmarks of INTERLOOK are insights into the latest product developments and optical diagnostic devices as well as ideas and suggestions for great retail marketing and building customer loyalty. Trade visitors can also look forward to an exciting stage programme featuring industry experts and the attractive 'New Products & Top Models' exhibition area featuring the latest frames, lenses and accessories.
