西班牙马德里国际旅游展览会（FITUR）是西班牙及欧洲其它旅游景点及其它旅游业产品专业贸易交易会，从1980年开始，一年一届，在马德里国际展览中心举行。该展是一场全球旅游业专业人士的盛会，同时也是伊比利亚美洲出入境旅游市场的主要展览会。参展企业来自：旅游批发商 - 运营商，旅行社，运输公司，酒店&住宿提供商，基础设施，休闲&文化服务商，相关服务公司，住宅地产旅游业，旅游媒体，欧洲及西班牙官方组织，欧洲外官方组织，旅游业协会，奖励旅游、会议服务商，教育&培训机构，西班牙及欧洲入境旅游公司。
成为FITUR的参展商，将在以下方面大有收获：
销售：拓展销路，建立稳定的潜在客户数据资料库；
业务联系：获得与现有客户和潜在客户见面交流的机会，让客户知晓您的产品， 纵向开发分销渠道，并且进行交叉销售，对客户做产品民意调查，找回客户；
行业研究：进行市场研究，对新产品和新服务进行检验，检测新的营销活动，检测品牌形象和品牌概念；
品牌定位：树立并加强品牌意识，对品牌进行定位和再定位，与投资者建立合作关系，开发新市场；
分销渠道：筛选并吸引新的合作伙伴和分销商，覆盖当前分销商的范围，建立信誉，确保以后的业务；
媒体：和出版商、记者保持沟通，促进关于新产品和新服务的新闻出版，在大众媒体取得一定的影响力。
参观FITUR展的收获：
在5天的时间和同一个地点里，获得所有关于旅游市场的专业信息；
与FITUR的整个分销渠道开展、继续并订立购买和订单处理协议；
获益于众多令人感兴趣的机会；
为您安排与现有和潜在的供应商进行洽谈；
巩固与现有供应商的业务关系；
分析和直接了解潜在新供应商的产品/服务的特性；
直接比较所有专项产品的特性；
该展会为发现行业内一切最新趋势构建理想的环境；
让您的客户重新了解您的产品；
搜索和发现新特色、新技术和新服务；
该展会提供参加大会、研究会和类似活动的机会，这无疑是行业改革和趋势的信息来源；
它是公司塑造特定购买力形象的重要手段之一；
保证产品/服务分销协议；
评定您将来作为参展商参加展会的可能性；
游览马德里及其地区。
展品范围(Show Products):
健康旅游，酒店及住宿/餐饮企业，奖励旅游、会议和大会，旅游知识及技术，休闲文化，国家旅游局等境外旅游宣传组织，住宅旅游业，服务公司，西班牙官方组织，旅行社/旅游机构/入站服务，行业协会，运输，旅游媒体。
展会报告(Show Reports):
Figures for representation by companies, countries and destinations brought FITUR 2022 almost back to the levels of pre-pandemic editions, with 6,933 participants —600 exhibitors— from 107 countries, of which seventy attended as an official delegation.
Tourism Ministers from 21 countries took part, with four official delegations. The UN World Tourism Organization was actively involved. There was an increased presence of Spanish authorities from all levels of government, headed by Their Majesties, the King and Queen of Spain and the President of the Government. All these participants have made FITUR an edition with a clear impact for revitalising the sector.
The estimated impact on Madrid’s economy of the large number of FITUR visitors is over €150 million.
FITUR 2022, the International Tourism Trade Fair, has been organised by IFEMA MADRID. It has held a special tourism recovery edition since last Tuesday, 19th January, and closed its doors today. The strong results highlight the efforts by the entire tourism industry value chain to generate new opportunities to be able to look forward to 2022 with strong expectations for the forecast recovery. This edition has been critical for recovering levels of business and turnover, has made Madrid the hub for the global international tourism community and has enabled us to convey a message of confidence and strength to the whole world.
The figures for FITUR 2022 have exceeded all initial expectations. On the one hand, trade participation over its first three days rose to 81,193 attendees from 127 countries, doubling the figures for the 2021 edition, in addition to general public visitors at the weekend that, even before the final closing today figures are in, are estimated at about 30,000 people, giving a grand total of 111,193 attendees. online professional engagement at FITUR from around the world also achieved record figures. The FITUR LIVEConnect platform complements the Fair to provide a hybrid format over a more extended season and broader geographic scope. As of today, it has had 33,286 registrations, ten per cent above initial forecasts.
The response from companies, countries and destinations has been excellent. It shows an upward trend in terms of representation, with figures approaching FITUR record attendances in past editions. This is evident in the 6,933 participants from 107 countries gathered at FITUR 2022. There were 600 exhibitors and official representation by seventy countries, led by the Dominican Republic, which this year, under the slogan Has it all, has deployed extraordinary resources and organised activities as FITUR Partner Country.
All these arrivals at FITUR have generated an economic impact for Madrid of approximately €150 million, announced the Madrid Regional Government’s President, Isabel Diaz Ayuso, last Friday on the occasion of FITUR’s Madrid Day.
Another feature has been the solid institutional backing for FITUR again this year. Spain’s Royal Family once again put the finishing touch to the opening day with the presence of Their Majesties, the King and Queen. The Prime Minister chose FITUR to announce the second edition of the Spanish Government’s Tourism Sustainability Plan. FITUR was also attended by UNWTO representatives, tourism ministers from 21 countries and four delegations, seven Spanish government ministers, regional presidents, tourism councillors from the Spanish regions and mayors from several Spanish towns and cities.
FITUR 2022’s impact has also been reflected in the extensive international media coverage of the Fair, with 3,981 accredited journalists from forty countries. Almost twice as many as in May 2021.
FITUR’s impact channels on social media also doubled, with more than six million impressions and 90,000 interactions with the Fair’s profiles, as a result of the 1,200 posts published on its channels to broadcast the event. The Fair currently has a community of more than 263,000 followers, of whom more than 8,000 joined this week. FITUR was a Trending Topic on Twitter for two consecutive days in Spain and one in the Dominican Republic, Fitur 2022 Partner Country. The online reach of the #Fitur2022 hashtag on all platforms topped 600 million potential impacts, making this edition the best to date on social media.
In addition to the wide-ranging content presented throughout the FITUR’s eight halls by the different companies, countries, and destinations, the Fair also hosted hundreds of activities, forums, presentations, and various initiatives to stimulate the market in its special-interest sections. These sections were FITURTECHY, FITUR KNOW-HOW & EXPORT, FITUR MICE, FITUR SCREEN, FITUR LGBT+, FITUR TALENT, FITUR WOMAN, and FITUR LINGUA, along with the TRAVEL TECHNOLOGY space, the FITUR NEXT Sustainability Observatory, and the début of FITUR CRUISES.
FITUR was also the platform for the public presentation of HELIXA Experience Center to tourism sector companies and professionals. HELIXA Experience Center is the result of IFEMA MADRID’s innovation programme to promote the adoption of cutting-edge technology in the trade fair business. HELIXA Experience Center is a collaboration platform for sharing knowledge and innovation, designed to inspire and mentor businesses in its transformation process and evolution towards new business models opened up by metaverses.
FITUR '22 has the backing of the Madrid Regional Government under a collaboration agreement with IFEMA MADRID. This agreement aims to support companies undergoing digital transformation and internationalisation and achieve the goal shared by both institutions: to promote Madrid economically and internationally.
