意大利米兰国际鞋及配件展览会(MICAM)是世界上最重要的鞋类贸易展会,该展起源于1931年,从1974年开始,一年两届,即秋/冬展和春/夏展,在米兰国际展览中心举行。MICAM给鞋类经营者,零售商,采购处,代理商,进口商,批发商提供一行业交流平台。MICAM是目前欧洲影响力较大、档次较高、规模较大的国际性专业鞋展,是世界上三大专业鞋展之一。
MICAM也提供了一个机会来反思这个动态行业,其关键点和商店的商机。每年2月、9月举办,是欧洲影响力最大,档次最高,规模最大的国际性专业鞋展,对于鞋类专业厂商开拓市场,掌握专业信息和了解当今国际市场流行趋势有着难以言喻的重要性和优势。
MICAM支持意大利皮革鞋类制造业,与历史悠久的知名企业Fendi,Salvatore Ferragamo,Gucci,Prada和Tod每届均参与,加入了重要品牌,如Giorgio Armani,Jimmy Choo,Dolce&Gabbana,Sergio Rossi和Ermenegildo Zegna。经过几十年的发展变化,MICAM已经确认了其作为鞋业重要事件的地位,与国际皮革展(MIPEL)同期举行,MICAM的最后一天与米兰时装周同步进行,吸引更多的观众参观。
MICAM意大利米兰国际鞋业展览会起源于1931年,当时为Vigevano市的一个综合性展会,其中鞋类产品占据着主导地位,并在这个城市中继续举办至1939年。品质、高雅和意大利风格为它开启了通往成功之路,在1948年成为“全国性展览市场”继而在上世纪五十年代成为“国际性展览市场”。
展品范围(Show Products):
男女皮鞋、时装鞋、运动鞋、流行鞋、休闲鞋、登山鞋、室内鞋、沙滩鞋、拖鞋、童鞋、鞋类配件、装饰品、皮革鞋类制品等。
展会报告(Show Reports):
The footwear industry’s leading international trade fair, MICAM Milano promoted by Assocalzaturifici, is a one-of-a-kind event with over 1700 footwear collections at each edition, successfully melding business and fashion.
The event takes place in Milan twice a year, in February and September, in the Fiera Milano Rho trade fair district. It showcases the autumn/winter and spring/summer collections for the following year, respectively.
The fair occupies an exhibition area of about 60.000 square meters and plays host more than 1.200 companies each edition, of which more than 570 are international. Together they represent over 30 different countries.
MICAM is the landmark event for footwear industry professionals from all over the world.
Given the attendance figures of 45.000 visits per edition, of which half coming from around 130 foreign countries, MICAM confirms its role as a privileged showcase for promoting new collections. At the same time, it is also a decisive opportunity to do business and establish tangible commercial contacts.