德国科隆国际糖果及休闲食品展览会（ISM COLOGNE）是全球最大、最重要的甜食和休闲食品的展览会，该展从1971年开始举办，一年一届，在科隆国际展览中心举行。每年来自全球贸易界的专业人士汇聚在这里，相互介绍、发掘和探讨国际最新流行趋势、最新的产品，寻找最近最好的商机。ISM的展品系列是其他任何展览会都无法匹敌的，其范围之广完全折射出了整个全球市场。ISM只限专业客户参观—尤其是大规模买家。展会只对来自如下类型批发商和零售商的买家开放：甜食、杂货店和合作批发渠道、零售连锁店及其地区分支、C+C公司、自助百货店和消费者市场、健康食品分销商、连锁药店、专业甜食零售商、咖啡店、烘焙店、加油站连锁网点等。
全球糖果业及糖果加工业所有相关的目标群体都将被带到这里，小型、中型还有具有市场领导作用的供应商们在这里进行直接交流用最革新的思想、创意和理念满足未来消费者的需求。这些都为供应商和客户之间的双赢制造了无限良机。这是与参展商和其他厂家直接交流，学习国际先进经验，改进自己的产品，扩展德国及世界市场的最好机会。
该展的两大基本理念是：严格限制展品内容；观众范围限定为产品分销商和重要买家。贸易无国界，商务正日趋全球化。了解市场概况和筛选产品的时间和经济成本正在不断提高，制造商和客户之间的直接交流也是如此。因此，科隆国际糖果及休闲食品展览会毫无疑问成为了甜品零食行业内供应商和大买家理想的国际平台。
ISM展的参展企业来自糖果和零食的制造商、分销商及其包装商、零售与销售商，包括：巧克力和巧克力制品，糖果，饼干，小吃食品，美味小吃，即食食品，水果小吃和蔬菜小吃，早餐、咖啡和茶，冰淇淋、深冻冷冻糖果等。该展只对以下零售和批发的买家将被允许进入：糖果、食品和饮料批发，进口和采购协会，贸易链及其区域分支机构，加油站-连锁站，包括中央/地方行政管理，大卖场，食品服务供应商，零售糖果贸易，糕点店、咖啡馆、面包店、糖果店，糖果和零食行业的现金和运费操作，面包店需求批发，保健食品批发商，药店链，百货商店，在线食品零售商，自动售货机操作人员，营养科学家，食品化学家，糖果和休闲食品的生产者。
展品范围(Show Products):
糖果及休闲类：可可、巧克力和巧克力制品；饼干、小点心；糖制品；休闲食品；焙烤制品；冰淇淋和生浆制品；面包类食品；胶质糖等。
展会报告(Show Reports):
ISM excels as an international platform
Around 80 percent of the visitors from abroad - more time for a professional exchange at high level
After four trade show days of intensive discussions and presentations of new products, when ISM 2022 came to a close it had recorded around 15,000 trade visitors from 96 countries including estimated figures for the last day of the show. "We are delighted that the restart of the leading global trade fair for sweets and snacks was successful amid these challenging times. This is not least also thanks to the exhibiting companies, who took part in the 51st edition of the trade fair. Of course, we weren't expecting a superlative trade fair or new records, but the fact that ISM 2022 took place underscores once more the fact that trade fairs with a clear business focus can be staged safely also in pandemic times and can offer their respective industries the urgently needed platform for the development and expansion of international business. The leading global trade fair for sweets and snacks is thus sending an important signal to the sweets and snacks industry, also to the entire trade fair business in terms of confidence and optimism," explained Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH. "Precisely now, it is important to offer the industry a central business platform, which it can use to present existing and new products to a broad trade audience. The high internationality of the exhibitors and visitors shows once again how important the event is for the global sweets and snacks industry," emphasised Dr. Uwe Lebens, Deputy Chairman of the International Sweets & Biscuits Fair Task Force (AISM).
The joy at personal encounters, engaging in an exchange face to face as well sampling a variety of sweets and snacks dominated this year's ISM. In addition to the high quality of the visitors, the exhibiting companies praised above all the opportunity to engage in intensive discussions with partners and customers. As was already the case at the autumn events, Koelnmesse's safety and hygiene concept prove itself and ensured the smooth running of the trade fair.
Furthermore, the good international response with a 78% participation of foreign trade visitors contributed towards the positive mood of the trade fair. The European countries with the strongest participations this year were the Netherlands, Belgium, France, Great Britain and Turkey. Growth was particularly registered from Eastern Europe and Russia. Beyond Europe the trade visitors predominantly came from the Near and Middle East, but also from the USA as well as from Central and South America.
Alongside the high quality of the visitors, according to the exhibitor survey, above all the share of persons decisively responsible for purchasing decisions also increased. An initial evaluation of the visitor survey emphasises that around 90 percent of the respondents have a “decisive” or “contributory” influence on procurement decisions.
This high decision-making competence significantly contributed towards the satisfaction of a large number of the exhibiting companies. The trade attended in smaller delegations this year.
New products and trends
Innovations and new developments not only led to satisfied buyers, but also underlined the vitality and performance capacity of the industry. This year the exhibiting companies primarily presented healthy, natural and sustainable products. Whether plant-based, with an additional health-promoting effect or energy boosting, the new products took the needs of the consumers into account across the board.
New digital networking possibilities
With its hybrid concept and the new, digital platform, ISM & ProSweets @home, from the third day onwards ISM offered the exhibitors, visitors and media representatives numerous new possibilities of coming into contact with partners, potential customers and interesting companies. Every on-site exhibitor was simultaneously represented on the platform with a digital showrooom.
Furthermore, in addition to the personal discussions and the extensive on-site event and congress programme beyond the physical trade fair, ISM offers new digital networking options and digitally streamed contents such as expert lectures and presentations. The second edition of the future congress "#CONNECT2030 - The Future Summit for Sweets and Snacks - in transition" is also available on-demand and provides interesting insights into the themes the conservation of resources, CO2 reduction and the effects of the climate change on the availability of raw materials.
The digital ISM & ProSweets Cologne thus not only ensures an extended reach, but also gives all trade fair participants the opportunity to network, establish new contacts and call up contents they missed in person up until 30 April 2022. The ISM app, which was implemented parallel to the trade fair, also integrates new networking functions for the digital exchange, on during and after the trade fair.
The next ISM is scheduled to take place from 29.01.2023 to 01.02.2023.
1,774 suppliers from 76 countries took part in ISM 2020, 87.5 percent of whom came from abroad. These included 223 exhibitors from Germany and 1,551 exhibitors from abroad. Around 37,000 trade visitors from 148 countries attended ISM 2020, the foreign share was over 70 percent.
