柏林国际旅游展览会（ITB Berlin）是世界最大的旅游产品展览及会议，也是世界上领先的旅游展，该展由柏林国际展览公司主办，从1967年开始，一年一届，在柏林国际展览中心举行，ITB堪称整个旅游行业的黄金市场，拥有来自180个国家和地区的1万多家参展商，是旅游业的驱动力。其展览面积和各个环节，以及全面的会议服务及支撑项目代表着旅游业的全部产品。同时，产品本身也构建了新的旅游发展理念、全球方法及营销对象。ITB吸引着具有决策权的高级专业人士，并且参展商和参观人数每年都在稳步增长。
ITB以引导当地旅游风潮而闻名，展会主题主要包括以下几个部分：旅游业前景、酒店、航空、目的地和企业责任，在今年还新推出了文化旅游的议题。除此之外，ITB还推出了两大特别主题，商旅及旅游科技。
柏林国际旅游交易会是一个出口成功的展览活动，柏林展览有限公司在中国推出其最成功的展览之一的国际分支展，从 2017年5月开始中国国际旅游交易会每年将在上海世博会中心（Shanghai World Expo Exhibition and Conference Center ）举行，与中国旅游日报合作，是中国旅游业界领先的在线新闻门户网站和活动组织者，是旅游业界的伙伴关系的理由地方。在新加坡每年十月份举行的亚洲国际旅游交易会是中国国际旅游交易会的模式，作为亚洲的第二场演出，ITB中国将在在中国人民共和国主要的工业城市之一，拥有约23万元的世界大最大的城市，人口和专注的中国旅游市场上举行。
展品范围(Show Products):
世界图书；资讯科技及广播商务旅行天数；游轮；文化旅游；经济住宿；体验冒险和生态旅游；结伴旅游；国际旅游交易会移动旅行服务；供应国际旅游交易会；培训和就业；旅行技术；趋势与活动；健康；青年旅行社；酒店旅馆等。
展会报告(Show Reports):
For more than 50 years the name ITB has stood worldwide for industry knowledge 365 days a year, networking and trendsetting events, whether in a virtual, in-person or hybrid format. Every year in March the world of international tourism gathers at the largest travel trade show, ITB Berlin. Together with MICE Show Asia and Travel Tech Asia, the B2B trade show and conference ITB Asia, the leading trade show for the entire Asian travel market, is organised every year in October in Singapore. ITB China, which focuses on the Chinese B2B travel market, takes place together with the ITB China Conference annually in May. In April 2021 ITB India made its debut online. Starting in April 2023 the B2B trade show and conference will take place live in Mumbai with a focus on the Indian and Southeast Asian travel market.
First event for B2B visitors only – Around 5,500 exhibitors from 161 countries – High demand from Middle Eastern exhibitors, the cruise industry and travel technology sector – Georgia, the official host country, presents a wide-ranging programme – Four stages, 400 leading speakers and 200 panels at the ITB Berlin Convention – Numerous innovations, including the online platform at ITBxplore, the Business+ Lounge, the ITB Innovation Radar and bookable meeting tables, as well as the new HOME OF LUXURY by ITB, the “destination hotspot” hub27, the hybrid studio in Hall 5.3 and the ITB Lighthouse Stage in Hall 4.1b
With the exhibition grounds almost fully booked and high demand from the Middle East, the cruise industry and travel technology sector, following the break due to the pandemic and taking as its slogan ’Open for Change’, the World’s Leading Travel Trade Show ITB Berlin is back from 7 to 9 March 2023 with international exhibitors in high numbers as a hybrid in-person event in the display halls in Berlin. In total, around 5,500 exhibiting companies from 161 countries are taking part in this year’s ITB Berlin. Additionally represented companies are no longer being counted as of this year.
The high number of registrations for the Buyers Circle also reflects the desire for face-to-face talks. This year, ITB Berlin was for the first time able to approve 1,300 handpicked buyers – nearly a third more than before the pandemic. “Particularly in times of war, geopolitical crises and climate change, the focus of the international travel industry is on strong participation and personal dialogue at the World’s Leading Travel Trade Show, which will cater exclusively for trade visitors and run for three days as a B2B event. Prior to the pandemic our customers and partners had already requested this move – accordingly there was a positive industry response to this decision. From 1 to 3 December Messe Berlin will welcome the general public to the Berlin Travel Festival at the leisure exhibition BOAT & FUN BERLIN“, said Dirk Hoffmann, managing director of Messe Berlin.
Taking as its slogan ’Infinite Hospitality’, Georgia is the Official Host Country of ITB Berlin 2023 and is presenting its wide-ranging tourism attractions with comprehensive displays in the large multi-purpose hall hub27, in Hall 4.1, at the south entrance and with many activities and events throughout the exhibition grounds. Georgia is also organising the festive opening gala on 6 March in the CityCube Berlin and will be taking invited guests on an impressive tour of the cultural and ethnic diversity of this country in the Caucasus. On the eve of the trade show, high-profile figures from politics and the industry set the stage for the guests at the opening event of this year’s ITB Berlin. They include Prime Minister of Georgia Irakli Garibashvili, Vice Chancellor and Federal Minister for Economic Affairs and Climate Action Dr. Robert Habeck, Governing Mayor of Berlin Franziska Giffey, President and CEO of the World Travel and Tourism Council (WTTC) Julia Simpson, and Secretary-General of the World Tourism Organization (UNWTO) Zurab Pololikashvili.
