米兰欧洲国际机床展览会(EMO)是展示金属加工创新成果的最大国际盛会，该展是由欧洲机床工业合作委员会（ CECIMO ）发起和赞助的，创立于1951年，每两年举办一届，在欧洲的两大著名展览城市按照“ 汉诺威—汉诺威—米兰 ”的模式巡回展出，展期由以前的8天缩短到6天。该委员会作出严格规定，在举办欧洲国际机床展年内，任何欧洲国家不允许再举办类似的国际性机床展览会，各国必须严格遵守这一规定。1999年后法国不再举办。现只在德国和意大利举办。 EMO是世界上第一流的机械制造技术专业展览会。EMO是以其展览规模全球最大，展品种类丰富，展品水平引领世界，参观客商档次最高而闻名于世的。它是国际机床行业的窗口，是国际机床市场的 缩影和晴雨表，是中国机床工具企业通往世界的最佳市场平台。
欧洲机床展览会是国际机床行业的领先贸易展会。届时，跨越整个生产领域的参展方将齐聚汉诺威展览中心。所展出的产品及相关服务，无论在深度上，还是在广度上，都将达到前所未有的水平。展品从机床到精密工具，从自动化部件到定制系统，一应俱全。简要概括为欧洲机床展包罗万象，展品范围涵盖机床行业的金属加工产品和服务两方面，并将重点展出机床、制造系统、精密工具、自动化元件、计算机技术、工业电子产品及配件。
EMO的观众来自各行各业，包括企业家、公司董事会成员及高级管理层、部门主管、普通员工和技术人员。他们从事生产、运营安排、组织构建、研发、及以下领域的采购工作：机械制造、成套设备建设；工具和模具制造、工装夹具设计；钢和轻金属结构；汽车制造商和配件供应商；铁路车辆制造商和供应商；汽车行业和供应商；船舶工业；航天工业 ；电气和电子工业；精密力学和光学行业；设计、冷轧钢厂和钢板成形；钢铁制造、金属板材及金属制品 ；表面处理、硬化；新材料加工；金属加工工艺。
展品范围(Show Products):
切割、劈裂及碾轧用机床；金属板、丝及管用加工机床和金属成形机床；热加工、电化加工等加工机床；表面处理技术和薄膜工艺；适用于整个制造技术领域的软件；控制系统；灵活自动化部件；电脑辅助设计与电脑辅助制造（CAD/CAM）；质量管理体系；机器人与自动化；物料流与存储技术；工业电子、传感器和诊断工艺；精密工具、金刚石刀具和测量工具；金属成形机床；刀具和模具制作、快速成型和建模用机械与系统；仪表技术和控制技术；冷却剂和润滑剂；焊接、切割、淬火和加热工艺；制造技术类机械、液压、电气及电子附件。
展会报告(Show Reports):
With EMO MILANO 2021, the world manufacturing industry of machine tools, robots and automation systems launches the new post-pandemic era
EMO MILANO 2021, the world trade show dedicated to the metalworking sector held at the Exhibition Centre of fieramilano Rho, closed last Saturday, 9 October.
Promoted by CECIMO, the European Association of Machine Tool Industries, and organised by the operational structures of UCIMU-SISTEMI PER PRODURRE, the Italian machine tools, robots and automation systems Manufacturers’ Association, EMO MILANO 2021 registered more than 60,000 visitors coming from 91 countries.
Luigi Galdabini, General Commissioner of EMO MILANO 2021, stated: “The exhibition data confirm the value of the event, considered as the appointment of reference for the worldwide manufacturing industry of machine tools, robots and automation systems”.
“In such a complicated, historic moment, where the public health emergency is not yet completely over – continued Luigi Galdabini – EMO showed its importance, drawing all those operators to Milan, who could have the green light to move from their countries of origin. Moreover, the participation of the operators, coming not only from Europe, also proves the attractiveness of Italy, regarded as one of the most interesting and promising markets, as well as a leading manufacturing country in the sector”.
Alfredo Mariotti, Director of the Exhibition, pointed out: “A very large number of exhibitors have expressed their full satisfaction with the results achieved over these six exhibition days. “Qualified and very motivated visitors”, “A duly organised trade show in all its details and not least those related to safety”: these are the most common expressions of appreciation received both from habitual exhibitors of the world metalworking trade show and from companies who did not have particular, previous participation experiences”.
“The work carried out by the EMOteam – concluded Director Alfredo Mariotti – has been appreciated by Italian and foreign operators, who also expressed their satisfaction on the social media, thus supporting the climate of trust that characterises the sector and regarded EMO MILANO 2021 as the event launching the post-pandemic era”.
Despite the mobility restrictions still in force, EMO MILANO confirmed its international character even on this occasion. Foreign exhibitors accounted for 60% of the total, whereas foreign visitors made up 30% of the overall number.
An absolute attraction for the operators of the world manufacturing industry was the wide product offering on show, representing all the segments of the sector, expression of the production proposal of over 700 enterprises, exhibited within 6 halls completely set up for the event and covering 100,000 square meters of overall exhibition area.
Germany, Switzerland, France, Spain, Austria, Slovenia, Turkey, Poland, Russia and Denmark were the most represented countries at the trade show, which was also attended by numerous operators from Finland, Croatia, Estonia, Lithuania, Hungary, Czech Republic, USA, Great Britain, Israel, Japan, South Korea, Ireland and Egypt.
Among the foreign visitors, there were also over 30 qualified foreign operators participating in the business missions organised by UCIMU-SISTEMI PER PRODURRE in cooperation with MAECI and ICE-Italian Trade Agency, as well as 30 members of an autonomous delegation from Turkey. The matching activity organised by UCIMU-SISTEMI PER PRODURRE has materialised into 1,200 meetings arranged at the stands of the Exhibitors that took part in the initiative.
Besides registering the users’ interest, EMO MILANO 2021 attracted the attention of the international press: about 400 accredited journalists, of whom 40% were from abroad.
Students also confirmed their interest for the event. Young visitors were 1,300, including students from Technical High Schools, Universities and ITS-Higher Technical Schools, who visited the exhibition accompanied by their teachers. Among them, 450 were escorted on guided tours by tutors of UCIMU-SISTEMI PER PRODURRE.
Beside the technology offering, EMO MILANO 2021 featured numerous side initiatives, such as EMO Digital, the exhibition area focused on digital technologies; EMO Additive Manufacturing, dedicated to one of the most promising fields of the manufacturing production; EMO Start-Up, which offered an overlook of new enterprises working on the development of products and projects related to the world of production systems and metalworking.
A novelty of EMO MILANO 2021 was the Speakers Corner, the arena set up in Hall 5, which proposed over 80 speeches and in-depth analyses and discussions by exhibitors and organisers. In addition, 20 meetings were hosted within the EMO ADDITIVE area, arranged by AITA-ITALIAN ASSOCIATION OF ADDITIVE TECHNOLOGIES. Over 2,000 attendees registered for the meetings, in addition to about 3,000 remotely connected users (for an average of 500 users per day), who, over the six exhibition days, were able to follow the events held at the trade show thanks to the live streaming service.
The interest in the exhibition is highlighted also by the consultation statistics of the exhibition website. Over 800,000 views were recorded on emo-milano.com: from Italy, Germany and Switzerland, followed by the USA, France, Spain and Japan.
These figures are added to the 600,000 views registered on the Smart Catalog, the official catalogue of the exhibition, viewed mainly by mobile phones.
The social community of EMO MILANO reported a remarkable growth, from 2,770 users in 2015 to 9,440 followers recorded on 10 October 2021.
Among all Exhibition profiles – Facebook, Twitter, Instagram and linkedIn – linkedIn had the highest activity. In the period 13 September 2021 – 10 October 2021, there were over 23,000 page views (+809%), about 7,500 single users for 330,000 views of the posts published on the official profile of the trade show.
The next edition of EMO MILANO will take place in October 2027.
