德国杜塞尔多夫国际印刷和纸业展览会（DRUPA-德鲁巴）是国际著名印刷展览会之一，Drupa也称德鲁巴国际印刷展览会，Drupa展堪称印刷和造纸工业的奥运盛会，被业内人士称作“印刷人的盛典”，吸引了全球的印刷业者，不管是生产业者还是技术供货商，不来德鲁巴你就不知道接下来四年你的竞争对手会推出什么新花样。其他任何行业活动都没有像Drupa这样广泛而且必要的经济和技术影响力。
该展会四年一届，展区设19个多，展出面积达17.5万多平方米，来自世界各地50多个国家的2000多个参展商展出各自的新产品和新技术，其中有一半以上的参展商来自德国以外的地区和国家。而来自世界各地140多个国家，达40万多人次的参观者加入了该印刷盛会。有成千上万的专家来到杜塞尔多夫参加德鲁巴国际印刷和纸业展览会。这是切身体会媒体生产和加工领域内所有最新技术的机会。
Drupa展览会预示了未来四、五年内印刷技术的发展趋势，在这里人们可以对未来印刷技术的发展趋势有一个透彻的了解，而且为印刷界企业提供了一个理想的商贸洽谈平台；在这里参展商也探测到市场的需求，为自己寻求一个更广阔的生存空间，寻找最佳商机。
展品范围(Show Products):
1、印前加工（系统-器材-软件):设计与排版、数据库出版与数据通讯、PDF出版、网络出版、自动化印刷模板生产、CTP/CTF、工作流程系统、JDF/MIS；
2、印刷（所有印刷工艺和系统):胶印机、凹版印刷、凸版印刷、转轮印刷、数字印刷、大幅面印刷、创新印刷系统；
3、印后加工:折叠、切割、冲切、锁线；胶粘、装订；覆膜、层压；
4、纸品加工:纸杯机、制袋机、折叠制盒机、活塞型压印机、切割机、卷轴纵切复卷机、横切机、文具生产机；
5、材料/耗材:纸品、油墨、印版；
6、其它服务类。
展会报告(Show Reports):
drupa 2024 exceeded all expectations. It received top marks from visitors from all over the world, who left the trade fair with new ideas and clear prospects for the future. Numerous contracts signed and technological innovations inspired the print and packaging industry.
drupa 2024 in Düsseldorf, the world’s No. 1 trade fair for printing technologies, drew to a successful close on 7 June after eleven days. It impressively demonstrated the progress of an entire sector and gave proof of the operational excellence of the industry. 1,643 exhibitors from 52 nations presented an outstanding showcase of innovations in the Düsseldorf exhibition halls and thrilled the trade visitors with unforgettable performances. The international share of the visitors was 80%, with attendees coming from 174 countries - a record figure. After Europe, Asia was the most strongly represented region with 22%, followed by America with 12%. Asia as well as Latin America and the MENA region are markets with great growth potential, which was reflected in the significant increase in exhibitors' presence and order books. Many key players, such as Bobst, Canon, Fujifilm, Heidelberger Druckmaschinen, HP, Horizon, Koenig & Bauer, Komori Konica Minolta, Kurz and Landa, reported having signed contracts that significantly exceeded expectations. In some cases, the sales targets set were already achieved in the first few days of the trade fair.
Erhard Wienkamp, Managing Director at Messe Düsseldorf, is highly satisfied with the course of the trade fair: “drupa has underpinned its position as the industry’s leading trade fair and its unique appeal in a remarkable way. The impressive international flair and, above all, the high decision-making competence of the visitors ensured in-depth and well-founded technical discussions at the trade fair stands on the one hand and many direct investment decisions on the other. Our exhibitors told us about large-volume purchase agreements.”
Dr Andreas Pleßke, Chairman of the drupa Committee, emphasised the exceptional position and relevance of drupa: “drupa stands for new approaches and new technologies like no other trade fair. It is not only the largest, but also the most important global platform for our industry, because the entire printing and post-press industry meets at the world-leading trade fair. It has been invaluable for generating leads. Nowhere else offers the opportunity to make so many new international contacts from all over the world in such a short space of time in one place.”
Industry decision-makers highly satisfied
Exhibitors praised the high level of decision-making competence of visitors. They, in turn, gave top marks to the range of products and services on offer in the 18 exhibition halls. Around 96% of all visitors confirmed that they had fully achieved the objectives associated with their visit. At over 50%, most of them came from the printing industry, followed by the packaging industry, whose share has increased significantly and which was the focus of many exhibitors as a growth driver. Many well-known brand owners were welcomed at the trade fair stands. In total, 170,000 trade visitors attended drupa 2024.
Digitalisation as a determining factor
Automation took centre stage at this year’s drupa, with a strong focus on AI and smart workflows, including software solutions. It became clear that digital and analogue technologies ideally complement and benefit from each other. Traditional industry leaders presented a wide range of digital solutions, while digital pioneers integrated conventional components into their offerings. Robotics played an important role in the exhibition halls and illustrated the path towards the smart factory.
Transformation and growth
drupa made it abundantly clear that the industry has great potential for the future, even against the backdrop of many challenges, and that the prospects are promising. In the last financial year, the global printing industry achieved a turnover of around EUR 840 billion (source: Smithers) and continues to develop at varying pace worldwide.
“At drupa 2024, we experienced first hand just how relevant and resilient this industry is,” summarises Sabine Geldermann, Director drupa, Portfolio Print Technologies. “The community is determined to set the course for the future together. Exchanging ideas with people from all continents and from all areas of the industry was extremely enriching and inspiring. We were able to welcome around 50 large delegations from various nations, and numerous globally active associations and organisations chose drupa as the ideal setting for their conferences and board meetings.
Together we are stronger. Many new strategic alliances concluded at the trade fair reflected the opportunities that are only possible in such a concentrated form at drupa: meeting market players from other countries around the world in person, using core competences as synergy effects, forming networks and driving the market forward together
Sustainable technologies in focus
Technology is the key to achieving sustainability goals - exhibitors at drupa illustrated this with numerous practice-orientated developments and concrete solutions. Top priority is given to resource efficiency and the path to a functioning circular economy. In addition, Touchpoint Sustainability from the VDMA, the German Machinery and Equipment Manufacturers’ Association, showcased current state of the art innovations, presented best-practice use cases and gave a far-reaching outlook into the future of a sustainable printing industry.
Valuable knowledge transfer
The extensive supporting programme with its five high-calibre special forums drupa cube, drupa next age (dna) and the Touchpoints Packaging, Textile and Sustainability was very well received. In times of constant change and the resulting new business models, they ensured an intensive transfer of knowledge and provided important guidance. Together with its partners, drupa focused on impressive industry expertise and the future topics of its target groups. Guided tours on various key topics rounded off the trade fair experience.
The next drupa will be held in 2028.
