慕尼黑国际建筑材料、建筑系统、建筑更新国际贸易展览会(BAU)是世界领先的建筑，材料，系统的贸易展览会，从1975年开始举办，每两年一届，在慕尼黑新国际展览中心举行。德国慕尼黑建筑材料、建筑系统、建筑更新国际贸易展览会（BAU）是建筑行业欧洲最大的展览会。德国慕尼黑国际建材展的主办者是慕尼黑国际展览公司（MMG），是德国五大博览会公司之一，拥有一系列世界知名的品牌展览会和欧洲一流的现代化展览中心。
展会规模：该展会已经成功举办了20多届，2015年参展企业2015家，观众人数达到25000；2013年来自41个国家的2060家企业参展，观展人数达235000人，展出面积180000平米；在2011年BAU展会中，与会者创纪录达至：238000名观众。参观人数跃升12%――此展会是使建筑行业进入一个新的层面中最大、最重要的贸易展会；在国际参与方面，这次业届顶级赛事进入了一个全新的层面：BAU2011有大约60000名观众是来自德国以外的。这一比例从2009年18%升至25%。另一个显著的增长比例是参与展会的规划师及建筑师今年达到了22%。 体现在绝对的数量上，仅这一分部的专业观众就超过了50000名！ 2007年BAU展会中，共有44个国家的2,046家公司参展，参展面积达18万平方米，共有21万观众参观，其中3.6万名观众来自德国以外的146个国家。其中中国展商的陶瓷卫浴、门窗地板、玻璃五金和建筑新材料受到了观众的好评。
市场背景：德国建材装饰市场早已不是传统意义的只经营建材和装饰用品的超级商场，产品范畴在多年的经营中不断扩大和延伸。目前的建材装饰市场产品布局方面，建筑和装饰用品的营业面积一般占53.5%左右，园艺产品28.8%，建筑材料和木材17.7%。目前规模比较大的建材市场经营的产品主要包括：家居装饰类、建筑材料、园艺类等。目前，中国建材市场竞争十分激烈，积极拓展海外市场成为各大企业的迫切需求，但中国建材要想真正成为德国及欧洲市场的主流产品，还得注意一些问题。中国企业向欧洲出口产品不能仅仅靠低价格，更应在产品品质及销售服务上下工夫，通过与本土进口商建立良好的合作关系，利用他们现有的营销网络宣传渠道，不断进行市场推广，树立中国企业自有品牌。此外，东欧10国加入欧盟后，保加利亚、罗马尼亚、克罗地亚等也被列入2007年入盟侯选国，波黑和塞尔维亚政治经济渐趋稳定及俄罗斯、中国等国市场的进一步开放，都给德国建材装饰零售企业海外扩展带来颇多机遇也给中国建材企业带来了不小的挑站！因此，参加德国慕尼黑国际建筑建材展是您开拓视野，提高自身品牌地位的不可多得的机会！
展品范围(Show Products):
1、铝：铝制品、铝框部分、固定元件、安全和防火技术、门窗、门框、铝加工机械及工具；
2、钢：钢制品、大门和门窗、锌和铜、制品、不锈钢制品；
3、木：木制品与塑料制品、门窗、内门、前门、门框、楼梯、地板；
4、建筑设计：城市景观设计、城市地标及公共建筑、花园设计、建筑行业软件及计算机辅助设计叠压成型技术、锁及配套设施、建筑安全、建筑通风和空调技术；
5、地铺材料：弹性及纺织品地面覆盖物、地板、叠压成型技术、体育馆地板、地毯材料；
6、玻璃：玻璃、玻璃建筑材料、玻璃幕墙；
7、瓦：瓦与玻璃瓦陶瓷制品、建材陶瓷、天然石材、卫浴制品；
8、建筑化工材料：建筑化学、涂料与油漆、黏合剂、各种绝缘材料、建筑用工具、密封技术砖瓦、屋顶与烟囱建筑材料；
9、砖：石材及土质材料：石材、泥土、混凝土、浮石材料、石灰砖、充气混凝土、纤维水泥建材、屋顶材料、内饰材料、石膏材料、地板打磨、油漆、预制板；
10、其它：太阳能技术、光电技术、光热能技术。
展会报告(Show Reports):
A strong international presence highlights status as a world-leading trade fair
BAU demonstrates strength in a difficult economic environment and conveys confidence in the construction industry
Exhibitors and visitors give top marks
In times of major challenges and uncertainties in the construction industry, BAU—the world’s leading trade fair for architecture, materials, and systems—presents itself as a beacon of hope for the industry. Despite the trade fair being shortened by one day, well over 180,000 visitors (2023: 190,000) came to the fully booked Trade Fair Center Messe München from January 13 to 17 to explore innovations and trends presented by 2,230 exhibitors (2023: 2,260) from 58 countries (2023: 49 countries). In addition to the number of participating countries, the international share of exhibitors also reached a new record of 52 percent.
“At the start, expectations for BAU 2025 were tempered by the challenging economic environment. However, the response from both exhibitors and visitors has been clearly positive. BAU provides courage and confidence, especially in these times,” says Dr. Reinhard Pfeiffer, CEO of Messe München, reflecting on BAU 2025.
Dieter Schäfer, Chairman of the BAU Advisory Board, is also very satisfied: “BAU 2025 sent a strong signal for the construction industry. Despite difficult conditions, the industry is proving its future viability through innovation, change, and drive. The trade fair provides fresh impetus and strengthens the exchange that is essential for sustainable growth and progress. Together, we are shaping the construction world of tomorrow.”
BAU demonstrates resilience and inspires confidence in the construction industry
Felix Pakleppa, Managing Director of the Central Association of the German Construction Industry (ZDB), reaffirms the role of BAU as the leading industry event: “With the key topics of transformation, homes of the future, and resource and climate protection, BAU 2025 is once again providing trailblazing ideas for the future of building. It remains an essential platform for manufacturers, planners and the construction industry to drive progress together.”
BAU 2025 focused on the key topics of “resilient, climate-friendly construction”, “transformations city/countryside/urban district”, “resource efficiency”, “modular, serial, productive” and “cost-effective construction”.
These topics capture the current spirit of the industry, says Andrea Gebhard, President of the Federal Chamber of Architects: “This year's BAU has shown that sustainability is no longer just an objective but a guideline for our actions. From innovative building materials and digital planning processes to integrative approaches for urban spaces, the diversity and quality of the solutions presented are impressive and must continue to receive strong federal government support given their importance in shaping society.”
BAU Exhibition Director Matthias Strauss thanks his team for their outstanding performance: “Despite the tough situation in the industry, we managed together to achieve a successful outcome for BAU 2025. Well done to all the colleagues!”
Over 50 percent share of international exhibitors
For the first time in its more than 60-year history, international companies made up more than half of the total exhibitors. 52 percent of the 2,230 exhibitors in total were based outside of Germany.
In addition to Germany, the countries most strongly represented on the exhibitor side at BAU 2025 were Italy, China, Türkiye, Austria, Poland, Belgium, Switzerland, Spain, the Netherlands, and Greece.
On the visitor side, the trend from 2023 continued with a high level of international participation. At the previous event, the share of international visitors reached 40 percent. This year, it was 44 percent. Alongside Germany, the top visitor countries included Austria, Italy, Switzerland, Poland, Türkiye, China, Romania, the Czech Republic, Spain, and Croatia.
Exhibitors and visitors give top marks
The successful outcome of the trade fair is also reflected in the survey carried out by the Gelszus market research institute, in which 95 percent of the exhibitors rated the fair as good to excellent. 91 percent also believe it has the right trade fair character. 94 percent of exhibitors gave top marks for quality, and 91 percent for the internationality of the visitors.
Visitors once again gave best marks for BAU 2025, with 97 percent of the respondents rating the fair as good to excellent.
Supporting program: special shows and award ceremonies
The five key topics were present not only in the exhibition area but also in the specialist forums and special shows. In addition, renowned architects such as Carlo Ratti, Satoshi Ohashi, Verena von Beckerath, and Elisabeth Endres gave talks at “The Future of Building” forum.
The innovative strength of the construction industry was also evident at the award ceremonies. Competitions such as “Built on IT—building professions with a future”, the Balthasar Neumann Prize and the BAKA Award presented awards to their winners in Munich.
The Founders Fight Night, a competition for start-ups, celebrated its debut at BAU. What was special about it was that the companies showcased their products in a boxing ring, with audience applause determining the winner.
The next BAU will be held in Munich from January 11 to 15, 2027. As early as 2026 (March 24 to 26), digitalBAU in Cologne will showcase solutions and products from the construction software sector.
