德国科隆国际摩托车、自行车及零配件展览会（INTERMOT - International Motorcycle and Scooter Fai）是德国最专业的摩托车，滑板车和电动自行车交易会，是欧洲领先的两轮机动车交易会，是了解未来的开拓性发展趋势，一年一届，为期五天在科隆国际展览中心举行。科隆INTERMOT展已经作为全球知名的国际摩托车、小型摩托车、电动自行车展会，是两轮车领先的展览会和订货会，主要观众是参与国际摩托车超过二十几年，一直从事摩托车行业活动。为了满足当今需求和所有自行车爱好者和参展商的需求，如今成功INTERMOT科隆的概念将扩大到包括IFMA，欧洲的前自行车行业领先的集产品范围。
INTERMOT是一个重要的和有吸引力的行业订货盛会，并且会对摩托车，小型摩托车和电动自行车市场产生重大影响。它作为一个行业的主要引擎，连接所有那些销售、生产、采购两轮车及配件的人。INTERMOT就是参展商和贸易采购商以及用户获得的最新型号的更新，开拓性的趋势和服务的优惠方式。展馆外的广泛的计划，以惊人的特技表演，表演比赛和挑战性的、测试驱动的、圆化轨道的、动感十足的活动。INTERMOT的独特氛围启发和激励，并会激起你的购买欲望新产品！
INTERMOT展会规模：来自几十个国家超过1000家企业参展，观众人数达20万以上；展商展示轻型电动车（LEV）部件，连接机动与非机动的部件。因此，现IFMA与INTERMOT合并展出，其优势明显，将在科隆展示未来两轮车发展的款式。
展品范围(Show Products):
1、摩托车：机动车辆，拖车和边车，零部件及配件摩托车，发动机和零部件，电力设备，服装，摩托车手齿轮，机器，工具，车间，车间设备，杂项，原材料，半成品，包装材料，润滑油，齿轮箱/变速箱油，保健产品，旅游，联营团体；
2、自行车：自行车，电动自行车及零部件和系统的电动自行车，电池，零件和配件各种，机器，工具，车间，车间设备，服装，驾驶装备骑自行车，旅游，联营团体自行车/电动自行车。
展会报告(Show Reports):
INTERMOT 2024, hosted in Cologne from 5 to 8 December, marked the start of a new direction for the trade fair, which will now take place annually. With the 125cc special event on the Boulevard, the CREATOR LOUNGE as a central gathering for the young motorcycle scene, and numerous German premieres by manufacturers, this year’s edition of the trade fair marked a new era in the motorcycle experience. It was the first time that the motorcycle and scooter event opened its doors in December. Visitors made extensive use of the opportunity to experience the latest models and trends for the coming season first-hand in Cologne. Spanning around 50,000 square metres, INTERMOT transformed the trade fair grounds in Cologne into the biggest showcase for the motorcycle industry in Germany.
With BMW Motorrad, Ducati, Honda, Kawasaki, Royal Enfield, Suzuki, Sym, Triumph, Yamaha, Zero Motorcycles and other manufacturers appearing at the event, INTERMOT covered more than 70 per cent of the German market at its debut winter edition. Oliver Frese, Chief Operating Officer of Koelnmesse GmbH, was delighted with the results: “The immense response from visitors this year shows the enormous potential that INTERMOT has. With the Cologne trade fair grounds, we have one of the largest trade fair venues on an international scale and a unique catchment area, which extends beyond Germany. The industry has chosen INTERMOT as the platform to unveil its new launches to the German audience for the first time. For us, this is a clear signal that underscores the trade fair’s importance against the benchmark of other events.”
“As the most important motorcycle market in Europe, Germany needs a strong leading sector event like INTERMOT. With this new concept, we’ve proved that we’ve set the right course for the future,” says Reiner Brendicke, General Executive Manager of the German Motorcycle Industry Association (IVM), which acts as INTERMOT’s conceptual sponsor.
CREATOR LOUNGE serves as the scene’s hotspot
The young generation of motorcycle fans was crucial in giving INTERMOT new dynamism this year. By expanding their creator and influencer marketing, the organisers succeeded in appealing to a digital-savvy young community. Throughout the four days of the event, 85 creators with an impressive number of followers totalling 20 million on Instagram alone reported on the action on their channels. They were greeted with tremendous enthusiasm in Cologne. In addition, fans were able to meet their favourite creators in person at the CREATOR LOUNGE powered by bigFM in Hall 8, where they could take selfies and chat about their shared passion with social media stars. One of the special highlights was the Creator Day on the third day of the trade fair. It attracted many famous names from the young motorcycle scene, including @kuhlewu, @davidbostunt, @ollistuntbuddy, @sophiacalate and @seaky.
KICK STARTER: showcasing the world of 125cc
The special KICK STARTER 125cc event powered by fritz-kola also drew a lively crowd. Located in a central position on the boulevard between the exhibition halls, it proved particularly popular with novice bikers. From e-scooters and naked bikes to 125cc enduro models, around 50 of the latest 125cc models from various manufacturers were on display, firing up enthusiasm among newcomers looking to enter the world of motorcycling. As well as having the chance to sit on their dream bike, visitors were also able to get expert advice about licences.
A fresh take on the passion for motorbikes
In addition to activities for the younger generation of bikers, such as the CREATOR LOUNGE and KICK STARTER 125cc, INTERMOT also had a special focus on motorsport thanks to strong support from the manufacturers. Meet-and-greets with mechanics and racing stars turned part of the trade fair into the only paddock show outside of the racing season. On top of all this, the INTERMOT LIVE powered by Bering stage was the ideal venue for live discussions covering everything from horsepower and petrol to fashion and adventure. Looking to the future, INTERMOT will continue to pursue its goal of giving all motorbike fans the opportunity to experience the fascination of motorcycling in person. “This year’s edition has laid a foundation on which we will build. Of course, there’s still potential for further development – whether through the addition of more themed areas or with a stronger presence in the accessories segment. We must make it our goal to expand into at least one more exhibition hall by 2025. We want to work with our partners to realise this objective and make the show even more successful for all market participants,” stated Frese.
Key figures for INTERMOT 2024
Some 300 brands took part in INTERMOT 2024. A total of around 90,000 visitors came to Cologne.
INTERMOT 2025 – the dates
The next edition of INTERMOT will be held in Cologne from 4 to 7 December 2025.
