德国埃森国际改装车展览会（Essen Motor Show）是欧洲最大的汽车改装盛会，该展从1968年开始举办，一年一次，为期8天，与美国拉斯维加斯国际改装车展SEMA SHOW、日本东京国际改装车展TOKYO AUTO SALOON并列为世界三大改装车展。每年展览活动人数达40万多，Essen Motor Show的规模可说是仅次于德国当地两年举办一次的法兰克福国际汽配展。该展会由著名的S.I.H.A Ausseellungen Promotion GmbH主办，德国埃森展览公司从1968年开始举行，展览经验及参展企业逐年积累，是汽车行业值得参加的展会之一。
该展是欧式改装车风格潮流之最佳代言人，由于处于汽车工业及专业改装盛行的德国，同时占有地理优势，欧洲名车的专业厂家也会蜂拥而至，在展会上推出自己的最新作品。除了各汽车制造商发表新车于展中，许多美日系车厂、改装车厂也参加Essen Motor Show展示最新的车型与改装套件，代表着美日改装风格也强烈影响着历史悠久的欧洲改装车文化。德国汽车改装联盟VDAT在该展会上开辟了一个专场VDAT沙龙，成为这个展会的一大特色。另外，这也是一个改装车迷的盛会，每次车展都会吸引众多的改装车迷到会参观，也使得展会停车场成为全球最大的私人改装作品展示场。去年的参展整车与往年相比犹过之而无不及，出现了许多令人耳目一新的杰出力作，比如来自Hamann的法拉利599、保时捷御用改装厂Ruf的RGT、大众帕萨特R36以及德国百年改装名厂Loder的Loder Vantage V8。
Essen Motor Show是欧洲领先的运动车交易会，是欧洲最大、最为重要的汽车展览周，展会现场有赛车、运动系列车、老爷车和摩托车等，让观众体验最新款式运动车。每年的大会规模将更胜以往，这场改装飨宴，独特精巧的改装风格若错过绝对是人生憾事！
展品范围(Show Products):
1、汽车：普通车、大轿车、旅游车、休旅车、敞篷车、越野车、赛车、公共汽车等；
2、零件：引擎、点火电门、刹车系统、方向盘、灯、装饰配件、音响、定位系统、安全配备、特殊车改装零件等；
3、调整/改装：动力改装、悬吊系统调整等；
4、摩托车：摩托车零件及配件、头盔、摩托车服装；
5、古董车：零件、配件、模型车；
6、工具：工具、配件、小零件、改装设备、测试设备、测量装置、喷洒设备及装置、磨光机及磨料、焊接等。
展会报告(Show Reports):
Now the year can come to an end - the Essen Motor Show has completed a successful 56th round and ensured satisfied exhibitors and fans. The car festival lasted ten days and underlined the fact that sporty and individual vehicles inspire the public regardless of the drive system. Around 500 exhibitors ensured the good mood, attracting more than 200,000 visitors to Messe Essen from November 30 to December 8 (Preview Day: November 29) and presenting everything the heart desires: sporty production vehicles, lovingly refined tuning creations, brute racing cars, elegant classics as well as accessories and lifestyle products.
“The Essen Motor Show has shown how much the companies and the public celebrate and appreciate this platform. The response was truly outstanding - and that in politically and economically challenging times. Contrary to the current industry trend, the exhibitors were very satisfied with their business,” summarized Oliver P. Kuhrt, Managing Director of Messe Essen. With BYD, Continental, Hankook, Nio, Shelby and Skoda, several car and tire manufacturers were on site, fascinating fans with their new products. In addition, three well-known brands - Dickie Spielzeug, eBay Motors and LEGO - made their debut at the Essen Motor Show.
New exhibitors inspire their fans and reach new target groups
The conclusion of the new additions is excellent: “The Essen Motor Show was a complete success for us and our absolute highlight of the year! With our high-horsepower model vehicles, we were not only able to inspire sports car fans, but also specifically address new target groups and further sharpen our profile in the car and tuning scene. We are particularly proud of the Majorette trade fair model, the Toyota GR Supra - a highlight that met with enormous enthusiasm from visitors. Jada's versatile Fast & Furious range was also extremely well received, with the original Fast & Furious movie car - Jesse's VW Jetta - proving to be a real crowd puller. After such a successful trade fair, we are looking forward to the future with excitement,” explains Christina Wimmelbacher, Senior Marketing Manager at Dickie Spielzeug. At LEGO, the outcome was also positive: “The Essen Motor Show was a great opportunity for the LEGO brand to share our common fascination for cars with the public and to be playfully creative together,” says Theresa Silbereisen, Senior Director Marketing at LEGO GmbH.
It goes without saying that the geopolitical situation and the failure of Germany‘s coalition government are also having an impact on sales in the tuning industry. However, the mood in the halls was all the more surprising: According to a preliminary evaluation, around 90 percent of exhibitors were very satisfied or satisfied with their business success at the Essen Motor Show - a slight increase compared to last year. Accordingly, 93 percent of the participating companies already know that they want to be present in Essen again next year.
A must-attend event for the tuning industry
For the tuning industry, the Essen Motor Show is therefore a must-attend event regardless of current political and economic developments - as this year's event also proved. A number of manufacturers and tuners presented their much-anticipated products and innovations: from spectacular project vehicles to chassis, wheels and tires to high-quality merchandise. Right in the middle of it all was the TUNE IT! SAFE! initiative, which unveiled its new campaign car on Preview Day: a freshly tuned BMW M2 by AC Schnitzer in police livery, which promptly became one of the most sought-after photo motifs at the festival.
“The number of visitors and the atmosphere at EMS 2024 once again proved that interest in automobiles in general and in vehicle customization options in particular is unbroken. My thanks go to everyone who was there and to the project team for a perfectly organized trade fair,” says Harald Schmidtke, Managing Director of the Association of Automotive Tuners (VDAT), summing up the past ten days of the trade fair. In addition to the companies from the VDAT, well-known tuners from the scene such as JP Performance and Sidney Industries once again presented themselves at the Essen Motor Show, with long queues forming at some of their stands when the founders were on site.
ADAC provides spectacular motorsport highlight
As usual, motorsport was also represented in several halls in Essen. In addition to the appearances of the Hockenheimring and Nürburgring, the ADAC provided an exclamation mark: The new Ford Mustang GT3, which will compete in the DTM 2025, awaited visitors at the stand in Hall 3 alongside other racing cars. Fans of classic cars got their money's worth in the Classic & Prestige Salon of the organizer S.I.H.A. in Halls 1 and 2, where historic rally cars and a Japan Mile, among other things, provided nostalgia and wide eyes.
Dr. Karl-Friedrich Ziegahn, President of the Deutscher Sportfahrer Kreis, emphasizes: “The Essen Motor Show network is alive and well. once again this year, our stand in Hall 3 was an important contact point for our members to exchange ideas. With our talks by the DSK Women's Club and the Auto-Poser service group of the Hamburg police, we reached many visitors and sensitized them to important topics relating to mobility. On the other hand, we from the Presidium once again took the opportunity to make important contacts and further expand our network. Sporty driving needs perspectives for the future - and in many respects sustainably. And here, the Essen Motor Show is a great melting pot of diverse ideas and approaches for the future.”
The Essen Motor Show 2025 opens on November 28 with the Preview Day
During this year's fair, numerous exhibitors already booked their spaces for the upcoming Essen Motor Show from November 29 to December 7, 2025 (Preview Day: November 28). The registration deadline is June 30, 2025, the registration documents are available at www.essen-motorshow.de.
