意大利米兰国际摩托车及配件展览会（EICMA / World Motorcycling Exhibition）是全球最大的两轮车及配件专业贸易展，由意大利两轮车工业协会(ANCMA)与米兰展览公司共同主办，从1914年开始，一年一届，在米兰新国际展览中心举行。该展历史悠久，在二战时期中断29年，参展效果明显，市场覆盖南欧及北非、中东等地，其展品范围包括摩托车及两轮车行业的整个产业链，解决了从设计、生产、销售一条龙的产业服务链。参与者以满足新的供应商，找到创新的、尖端的解决方案、新材料、技术和为未来的设计理念。
EICMA展观众范围：来自摩托车、小型踏板车及其零配件工业的进口商、采购者和决策者、最终消费者（车迷）、摩托车及小型车俱乐部成员等。
参展商来自：意大利及国外的摩托车制造商，零件或组件的制造商两轮行业，服装及配件制造商，在摩托车行业安全性的技术设备和解决方案制造商，意大利或外国协会，媒体公司或贸易杂志，在两轮产业相关领域工作的高校、研究中心、公共或私人机构，从事摩托车行业运动或旅游公司，摩托车行业服务和咨询公司，汇集两轮车的用户和爱好者的协会或俱乐部。
出席EICMA 10大理由：
1、它是世界上最大的两轮车的事件，在参展商和参观者的数量而言是最多的展，并在媒体宣传获得巨大共鸣；
2、这是最显著事件，唯一真正的标杆事件，由在该领域国际水平的专业人士和制造商是不容错过的事件；
3、解决了在全球范围内摩托车行业最相关的问题；
4、它是主要满足于国内和国外新闻媒体的机会，有成千上万的记者和媒体运营商的存在，保证了知名度，通过任何其他摩托车行业的事件是无与伦比的；
5、这是来自40多个不同国家确定投资的新形式和新的商业伙伴，感谢与会的存在机会；
6、它提供了未来的发展趋势，并在全球范围内的市场前景的概述，以及每年呈现数十个产品展示；
7、这是一个多元化的，充满激情的事件，消费观众直接参观，是展商评估消费者对新产品的理想场所；
8、这里遇上世界行业内重要领导人的最好机会；
9、这是一个非常宝贵的机会，以满足新的分销商和新客户，扩大业务感谢联系人之一的网络，以贸易经营来自五大洲的存在；
10、这是一个理想的场所，以满足新的供应商，找到创新的、尖端的解决方案，新材料，技术和理念为未来的设计得益于一千多个品牌存在。
展品范围(Show Products):
摩托车、轻型摩托车、踏板小型摩托车、跨斗车、雪地车、机动脚踏两用车、三轮摩托车及特殊用途车辆摩托车用发动机及相关产品、轮胎、头盔、摩托服及用具、摩托车旅游及相关户外用品、电子设备及自行车零配件润滑油等、原材料、半成品、摩托车生产及修理设备及工具，电动两轮车等。
展会报告(Show Reports):
Doors close, in Rho Fiera Milano, at the 81st International two-wheeler Exhibition, with record number of exhibitors, brands and surface occupied. Great success also for the new contents of the outdoor areas: over 600,000 attendees in six days
All that was missing was the overall attendance figure, those of the public, media, technicians and industry operators, to sanction the success of EICMA 2024, which closed its doors yesterday at Rho Fiera Milano. And the confirmation came this morning, with the statement released by the organization. In fact, more than 600,000 attendees were recorded during the six days of Edition number 81 of the International Two-Wheeler Exhibition, the one that celebrated 110 years of the most important exhibition event for motorcycle enthusiasts and the industry: more than 40,000 more than an already excellent 2023 edition.
Also record-breaking is the number of exhibitors present, more than 770, representing 45 countries and 2163 brands, data that confirm the relevance and attractiveness of EICMA, where as many as 26 percent of companies were present for the first time at the Milanese event.
important confirmations also come from the indicators related to the business sphere. In line with the last editions of EICMA is the number of industry professionals selected and profiled with the renewed quality criteria introduced in 2022: this year more than 38 thousand professionals coming from 126 different nations participated in the event.
The presence of journalists, content creators, experts and communication professionals grew, with a solid +13% over 2023 and a provenance from as many as 74 countries, they almost reach the number of 8000. Media that reported on the many innovations brought by the manufacturers, who returned en masse for this 2024 edition, and the content proposed by the organization outside and inside the pavilions. In fact, with a record area of over 330,000 square meters, EICMA enchanted visitors and media in the outdoor MotoLive area, enlivened by shows, new entertainment, motorcycle trials, 8 hours of live television coverage and, above all, by the races featuring international riders and motorsport legends, as well as the twin-cylinder adventure bikes, queens of the motorcycle market. Also noteworthy was the success of the Gaming area, taken by storm by thousands of young people, as well as the Start up & Security area created thanks to the collaboration and support of ITA, the Italian Trade Agency for the promotion abroad and internationalization of Italian companies. And great interest, with more than 20 thousand visits, was also aroused by the exhibition “EICMA: 110 years of two-wheel design” set up to celebrate the event's anniversary through a selection 36 historical and modern motorcycles.
“Very satisfied” EICMA president and CEO Pietro Meda and Paolo Magri, who stressed in the statement that ”these numbers are the best way to celebrate such a unique milestone as EICMA's 110th anniversary.”
“Since after the interruption due to Covid,” Meda and Magri added, ”we have never stopped investing in and looking to the future of the event, implementing services for companies, content, promotion and visitor experiences for the public. The return of all the manufacturers was a source of great pride, as was that of seeing the pavilions full of young people and families: to them, to all the enthusiasts and to our partners goes our biggest thank you”.
The appointment with EICMA 2025 is from November 4 to 9.
