德国腓德烈斯哈芬国际水上体育运动用品展览会（INTERBOOT）是一个国际性、交叉性、互动性的水上运动展览会，是德国最大的水上运动用品展，从上世纪六十年代就开始的水上运动展览会，每年一届，在腓德烈斯哈芬展览中心举行。康士坦茨湖处于瑞士、奥地利和德国南部的交界处，这三个区域是欧洲地区人均收入最高且失业率最低的地区，是欧洲的旅游中心之一，每年迎来百万游客，水上运动是该地区最受欢迎的运动。INTERBOOT充分利用了这个有利地理位置，使广大展商密切接触了该地1430万拥有雄厚购买力的群体。
INTERBOOT水上运动展值得世界上所有爱好水上运动的爱好者参加。互动是INTERBOOT水上运动展的另一大特色，在这里参观者并不是一个消极的角色，每个参观者都可以亲身体验展会现场水上运动带来的乐趣。
INTERBOOT展会提供500多平方公里水域以供各类高档水上运动体验与试驾，展会在水上运动季节内举行，与会观众和展商都有机会领略湖区缤纷的水上活动。
超过100个泊位的港湾为展商展示产品提供了一个良好的平台。在展会上观众可参与展会组织的体验活动，其中包括帆船竞赛、海上探险游戏、游行等等。
腓德烈斯哈芬市是一个与众不同的城市，位于德国南部，毗邻奥得利和瑞士。那里湖泊众多。当地居民不仅热衷于水上运动，更热衷于推动水上运动的发展。INTERBOOT水上运动展可以让参展商接触到瑞士，奥地利等这些低失业率，资本富裕的国家。同时这几个国家都是水上运动十分发达和普及的国家。
除去列支敦士登，瑞士是欧洲人均收入第二高的国家，据统计瑞士有100000居民拥有游艇驾照，每年都有20000水上运动爱好者来到他们的邻居德国参加INTERBOOT水上运动展。
每届展会的到来即是水上运动黄金季节，作为德国最大的水上运动用品展必将会吸引更多的参展商和观众。数据显示，每年的参观者中有22.5%的参观者来自德国以外的国家和地区。其中73%来自瑞士，22%来自奥地利，2%来自意大利，2%来自法国。而参观者中，具有强劲购买力的，年龄介于41-50岁的参观者占26.3%。另一项调查显示，所有参观者中19.7%的参观者表达了在未来2年内购买新船的强烈欲望，而39.4%的观众表示将会购买新船。
优越的市场和强劲的购买力使得德国水上运动用品展成为世人瞩目的展会。
展品范围(Show Products):
帆船、游艇、皮划艇、充气艇、游乐船艇、豪华游艇、救生艇、电动船、水撬、水上航行设备、摩托艇，橡皮艇、潜水，冲浪用品；水下摄影器材、潜水俱乐部等；旅游，水上运动，水上极限运动；潜水服装、眼镜、帽子、救生服。相关杂志、媒体等。
展会报告(Show Report):
Friedrichshafen – For five days, the Friedrichshafen exhibition grounds showcased boats, yachts, trend sports equipment, accessories, and maritime fashion. The 63rd edition of the international water sports exhibition attracted some 40,100 visitors (compared to 41,200 in 2023) who came to experience the many premieres, the informative lecture series, the engaging shows on the Fair Lake, and the opportunity to try out some of the watercraft on offer at the Interboot Marina. “Presented for the first time in a condensed format, this year’s edition of Interboot was a resounding success,” says Managing Director of Messe Friedrichshafen Klaus Wellmann, summing up the event that took place over the previous week. “The overall mood among the exhibiting companies was predominantly positive. Many successfully concluded deals and now anticipate positive outcomes in the business being finalized in the aftermath of the fair.” Project Manager Felix Klarmann also expresses his satisfaction by adding: “All the hard work paid off. We implemented numerous changes to the concept and are pleased that the new Interboot format garnered such a positive response.
Lots to see and do in the exhibition halls and the hands-on program
From September 25 to 29, there was a wealth of experiences to be had and discoveries to be made across eight large halls and the outdoor area. Combining the admission ticket with the InterDive diving and travel trade fair ensured a lively flow of visitors between the two water sports exhibitions. Participation was especially high at the Fair Lake, the Interboot Marina, and Interboard Hall A5, as well as at the trailer maneuvering training in the newly designated Camping and Towing Vehicle Hall B4. Influencer and content creator Ben Beholz imparted his knowledge and expertise to those wishing to give pump foils a try while the “Skimhomies” demonstrated their skill on short surfboards in the shallow water pool. Meanwhile, the opportunity to try out a variety of boats on short voyages departing from the Interboot Marina offered visitors the chance to experience Lake Constance firsthand. The stage presentations at the Travel & Sailing Center drew large crowds, and several workshops and seminars at the Interboot Academy were fully booked prior to the start of the fair. “We attended the trade fair again for the first time in years and were absolutely thrilled,” commented one user on Google, while another added: “Many sailing and motor yachts are exhibited at appealing booths, accompanied by experts providing competent advice. The insightful and informative conversations at Interboot are a highlight, and we look forward to returning. Keep up the good work!”
Exhibiting companies pleased with the success of the fair
The feedback from exhibitors and represented companies is also uniformly positive. “We are extremely pleased with the new five-day duration of the fair. In all our time as exhibitors, we have never experienced a trade fair day quite like Saturday. It’s hard to believe what unfolded here from 10 am until the end of the fair. We achieved 81 percent of last year’s turnover in just four days. We are truly speechless,” says a delighted Sonja Meichle, Managing Director of Ultramarin Meichle & Mohr. Michael Zupritt, Managing Director of MIZU Marine, exudes enthusiasm as well. “The fair was a tremendous success for us; we sold both of our trade fair boats. On Wednesday, Thursday, and Friday, we had a really good crowd at our stand, visitors who were both knowledgeable and genuinely interested in purchasing boats. We’ve already reserved our spot at the fair next year.”Karsten Baas, Managing Director of Hanse Vertriebs GmbH & Co KG, has long been an advocate for shortening the duration of the fair. “The visitors arrive in a more concentrated manner, and we have many in-depth discussions regarding our new Hanse yacht.”
Customers appreciate expanded trade fair offerings of Interboot and InterDive
Anke Heesen, Account Manager of the British Virgin Islands Tourist Board, is also a proponent of shortening the fair to five days: “I was very enthusiastic about reducing the duration of the trade fair, as it is more practical in terms of staffing and expenses. We experienced a high volume of visitors from the very first day of the fair, including a strong influx of visitors from Switzerland.” Anke Heesen highlights the combination of Interboot and InterDive as a further plus. “The two fairs complement each other very well; many of our customers are divers and appreciate the broader range of offerings at the combined fair.” Beat Plüss, Managing Director of SNG, is a “fair returnee” who says: “We engaged in constructive discussions and touched base with current and prospective customers. We had a significant number of interested visitors at our booth, especially on Wednesday and Thursday. Friedrichshafen is certainly a great location for those of us from Switzerland. By acquiring new business in the region of southern Germany, we can tap into new markets and expand our customer base.”
“An excellent opportunity to showcase ourselves in southern Germany!”
The new Caravan and Towing Vehicle Hall was also well received: “We are truly pleased with our presence in the newly established caravan area at Interboot,” says Christoph Ruderer, Managing Director of Camperforyou. “Demand is excellent, and we sold a vehicle on the very first day. The fair was fantastic, and the crowd was very good. We are extremely pleased with the results and will definitely return.” Jens Falkenberg, founder and owner of Stoked Zone, expressed his admiration for the trade fair venue. “The close proximity to Lake Constance makes it an excellent location for surfing. For those of us from Hamburg, this is an excellent opportunity to showcase ourselves in southern Germany.” Jens Jung, Junior Director of Wassersport Europa, also has praise for the personal connection he has established with the Interboot team: “We appreciate the highly collaborative approach, which has been simply outstanding. I’m confident that we’ll return next year.”
