西班牙马德里国际珠宝及手表展览会（Madridjoya）是欧洲最重要的黄金、珠宝及手表贸易专业展，是全球珠宝及手表行业的展会之一。该展从1990年开始举行，一年两届，在马德里国际展览中心举行。该展览会每年举办春秋两次展，吸引了来自世界各地的珠宝手表首饰制造商、供应商、经销商以及相关行业的专业人士参展和参观。
领先的国际城市和潮流珠宝手表展汇集了珠宝商、零售商、制造商、进口商和分销商，以建立业务关系或获取知识。由于参展商的多样性，这是一次全面而丰富的体验。
除了作为一项商业活动外，该展会还致力于该行业的未来，通过旨在推动珠宝和钟表行业进步和卓越的活动和内容，促进培训、数字化、创新和可持续发展。
展品范围(Show Products):
珠宝、首饰及手表: 金银首饰、铂金首饰、银器、手表、宝石和半宝石、天然和养殖珍珠、珊瑚等；
包装、配件及设备: 珠宝首饰手表相关用品和设备，珠宝首饰包装和配件等。
展会报告(Show Reports):
Madridjoya highlighted its commitment to quality, design, and international markets at its recently concluded event, which took place from 12 to 15 September in Halls 6 and 1 at IFEMA MADRID. Organised by IFEMA MADRID, the show welcomed over 6,000 trade visitors from 47 countries, demonstrating its growing influence in the international market. Notable buyer attendance came from countries such as France, Colombia, Portugal, Italy, Mexico, and Venezuela, among others. In this edition, which had an excellent business atmosphere, Madridjoya established its role as an important trade and trend forum for the Iberian Peninsula, where 230 companies and brands presented their proposals for Autumn/Winter 2024-2025, with a strong focus on Christmas.
Among the highlights of this edition, it's worth noting the presence of companies that had previously withdrawn, such as Argyor, and newcomer brands like Bea Soldado and ELE KA, among others. The watchmaking sector also played a significant role, featuring the participation of brands such as Ayserco, Time Force Europe, and Movado Group Spain, which brought brands such as Tommy Hilfiger, Boss, Calvin Klein, Lacoste, Movado Watches, Olivia Burton, and Hugo Watches to the event.
Among the participating brands in this edition, several stood out in various categories. In high-end jewellery, notable names included Bustinzas Joyas, Scala Gioilli e Figli, Sharma Group - Casa dello Smeraldo, Simon Franco, and Sotoca. In Córdoba jewellery, brands such as Azzoplata, Nosoloenplata, Obrero Joyeros, and Hijos de Rafael Rodríguez Galiot were highlighted. For silver and gold collections, Argyor MRM, Salvatore Plata, Duran Exquse de Pedro Duran, Luxenter, Lecarré, and Global Argenti stood out, with the latter showcasing Italian brands like Pierre Cardin, Sovarani, and Disney Italia, as well as the Spanish brand Avanty. In industrial machinery, companies such as Chamorro, Moreno, and De la Rosa were prominent. Finally, in packaging and fittings, Compack, Estuches Carmon, and Novobox were featured.
Furthermore, this edition of Madridjoya made strides with its objective of contributing to the interests of new generations in artisan jewellery by featuring numerous schools at the fair. Additionally, the event provided the industry with the Image Forum, a debate space located in Hall 6. This forum hosted a programme of activities that covered the latest developments in marketing, sustainability, digitalisation, and design. It also promoted social initiatives through various presentations, such as the SOY UNA JOYITA project, which offers vocational training in jewellery for individuals with disabilities; and the MYALO project, which aims to highlight the importance of mental health through art.
Madridjoya once again showcased proposals from emerging companies and small workshops in the now-traditional Minis stand area, which offers a special support option for participation. The brand Ofensa, a specialist in dental jewellery, was the winner of the #MadridjoyaDesigners competition organised by Madridjoya. The prize included a free stand in the Minis Space, allowing them to present their collections alongside the industry's top professionals interested in the latest trends.
The next edition of Madridjoya, organised by IFEMA MADRID, will take place from 6 to 9 February 2025.
