西班牙马德里国际广告促销礼品贸易展览会（PROMOGIFT - International Promotional Gift Trade Fair）是西班牙举行的促销礼品、促销赠品、广告礼品专业贸易展，从2006年开始，一年一届，在马德里国际展览中心举行。该展得到西班牙FYVAR和AIMFAP协会支持，参展企业主要来自：协会，设计，经销商，出口商，进口商，生产厂家，其他，出版者。
成为PROMOGIFT参展商，你将能够实现这一切：
在销售方面：启动，继续和分销渠道在PROMOGIFT展上进行安全的销售交易；获得新的联系人，这可能导致进一步的销售完成您的数据基础。
在贸易联系方式：生成并同意与现有及潜在客户会面；垂直开拓分销渠道，实施交叉销售的措施；提高您和客户忠诚度，您与客户面对面的交流
你的产品；目前新的功能和新的战略，收集客户和消费者的意见；恢复以前的客户和客户需求信息；
在分销渠道方面：找出并吸引世界各地的新的合作伙伴和分销商；出席大会并为现有客户和供应商提供全覆盖的服务；建立和以利于未来的协议，促进某种形象；说服分销商投资者；开发和开拓新的市场。
在市场研究方面：测试新的产品和服务；测试营销活动；测试的品牌形象和感知。
在品牌定位方面：创建和强化品牌意识；区域划分和重新定位的品牌；开展客户演示和舞台表演。
在媒体方面：留在通过生成的媒体报道和展示吸引了媒体的关注新功能的消息；保持与编辑和记者搞好关系。
参观PROMOGIFT展
为了获得所有的市场内所提供的专门的产品和服务的介绍。为了发现最新的趋势和新的功能，无论是在西班牙和国外，经过五天的参观与了解，在一个单一的场地，您可以获得以下收益：
为了启动，继续和本分销渠道在公平安全的销售环境下交易；
为了建立一个工作网络；
为了安排与现有的和潜在的供应商会议；
为了加强与现有供应商的贸易关系；
为了分析和测试出来的产品和原位可能的新的供应商的服务的特性；
为了提高你的知识和技术与服务应用程序；
为了比较的所有产品和服务专业化上显示的特点，直接在公平本身；
当涉及到确定你的形象，你想瞄准消费者的产品和服务PROMOGIFT构成零售业的关键工具；
为了确保产品和服务的分销协议；
为了获得以评估作为参展商参加今后的可能性所需的信息。
展品范围(Show Products):
广告赠品、促销品、销售与推广赠品、促销、电子用品、贴标设备、印花、生产商和进口商促销产品、POS机制造商、机械和设备。
展会报告(Show Reports):
The 16th edition of PROMOGIFT, Salón Internacional del Regalo Promocional y Maquinaria para Personalización (International Promotional Gift Trade Fair), organised by IFEMA MADRID, took place from 16 to 18 January and was a resounding success. A total of 6,966 trade professionals (compared to 4,955 registered at the previous edition in 2023) from 34 countries were able to see the offer from 162 companies (12.5% more than last year) from nine countries. The fair occupied 5,215 m2 of exhibition space (a growth of 14.69%). once again, this record-breaking participation has confirmed that PROMOGIFT is southern Europe's leading Promotional Object and Personalisation Machinery sector trade fair.
The latest innovations from the promotional and advertising gift industry were on display at PROMOGIFT 2024, courtesy of leading firms in this important sector of the economy. These included manufacturers, distributors, importers, and a broad range of professionals, such as advertising and communication agencies, sign writers, graphic artists, and souvenir manufacturers.
The participation figures from PROMOGIFT 2024 are a clear sign that the sector is booming. According to data published by the Association of importers, Wholesalers and Manufacturers of Promotional Items (AIMFAP), the sector’s business volume totalled more than 2.5 billion euros in 2023.
Both AIMFAP and the Association of Advertising and Promotional Goods Manufacturers and Vendors (FYVAR) - the sector's two main business groups that renewed their traditional support for PROMOGIFT - agree that the situation has certainly improved in Spain, a fact that was evident in the magnificent results of the most recent edition of the Salon Internacional del Regalo Promocional.
AIMFAP chairman Emilio Estellés-Zenón said that “there's no question that PROMOGIFT 2024 was the post-pandemic edition when the fair reestablished itself as a launch pad for 2025, the year when PROMOGIFT will be held jointly with C!print Madrid”.
This was echoed by FYVAR president Gabriel Möese, who said that the “unprecedented success of PROMOGIFT 2024 in terms of companies and visitors alike shows that the promotional gift sector has finally recovered and holding C!Print Madrid jointly with the fair in 2025 will establish PROMOGIFT as the benchmark trade fair for the industry in southern Europe”.
On the other hand, AIMFAP took advantage of its time at PROMOGIFT 2024 to hand out its Awards for Business Excellence and for Innovation, Development and Strategy (IDE) at a ceremony held on 16 January, the first day of the fair. These recognitions are designed to draw attention to commitment and innovation in the promotional gift sector. This time, the awards went to importaciones Goya and Secaneta, respectively.
In the wake of this successful event, IFEMA MADRID has already started to work on the 17th edition of PROMOGIFT 2025, Salón Internacional del Regalo Promocional y Maquinaria para Personalización (International Promotional Gift Trade Fair) scheduled for 14 to 16 January 2025.
The dates will be shared by PROMOGIFT and C!Print Madrid, an event aimed at trade professionals in the printing, visual communication, and personalisation fields. IFEMA MADRID, which organises PROMOGIFT, and Infopro Digital Trade Shows, which is responsible for C!Print Madrid, have just entered into an agreement whereby, from 2025, both events will take place simultaneously to take advantage of common synergies. However, they will be held in different halls (PROMOGIFT in Hall 12 and C!Print Madrid in Hall 14).
