西班牙马德里国际旅游展览会（FITUR）是西班牙及欧洲其它旅游景点及其它旅游业产品专业贸易交易会，从1980年开始，一年一届，在马德里国际展览中心举行。该展是一场全球旅游业专业人士的盛会，同时也是伊比利亚美洲出入境旅游市场的主要展览会。参展企业来自：旅游批发商 - 运营商，旅行社，运输公司，酒店&住宿提供商，基础设施，休闲&文化服务商，相关服务公司，住宅地产旅游业，旅游媒体，欧洲及西班牙官方组织，欧洲外官方组织，旅游业协会，奖励旅游、会议服务商，教育&培训机构，西班牙及欧洲入境旅游公司。
成为FITUR的参展商，将在以下方面大有收获：
销售：拓展销路，建立稳定的潜在客户数据资料库；
业务联系：获得与现有客户和潜在客户见面交流的机会，让客户知晓您的产品， 纵向开发分销渠道，并且进行交叉销售，对客户做产品民意调查，找回客户；
行业研究：进行市场研究，对新产品和新服务进行检验，检测新的营销活动，检测品牌形象和品牌概念；
品牌定位：树立并加强品牌意识，对品牌进行定位和再定位，与投资者建立合作关系，开发新市场；
分销渠道：筛选并吸引新的合作伙伴和分销商，覆盖当前分销商的范围，建立信誉，确保以后的业务；
媒体：和出版商、记者保持沟通，促进关于新产品和新服务的新闻出版，在大众媒体取得一定的影响力。
参观FITUR展的收获：
在5天的时间和同一个地点里，获得所有关于旅游市场的专业信息；
与FITUR的整个分销渠道开展、继续并订立购买和订单处理协议；
获益于众多令人感兴趣的机会；
为您安排与现有和潜在的供应商进行洽谈；
巩固与现有供应商的业务关系；
分析和直接了解潜在新供应商的产品/服务的特性；
直接比较所有专项产品的特性；
该展会为发现行业内一切最新趋势构建理想的环境；
让您的客户重新了解您的产品；
搜索和发现新特色、新技术和新服务；
该展会提供参加大会、研究会和类似活动的机会，这无疑是行业改革和趋势的信息来源；
它是公司塑造特定购买力形象的重要手段之一；
保证产品/服务分销协议；
评定您将来作为参展商参加展会的可能性；
游览马德里及其地区。
展品范围(Show Products):
健康旅游，酒店及住宿/餐饮企业，奖励旅游、会议和大会，旅游知识及技术，休闲文化，国家旅游局等境外旅游宣传组织，住宅旅游业，服务公司，西班牙官方组织，旅行社/旅游机构/入站服务，行业协会，运输，旅游媒体。
展会报告(Show Reports):
FITUR 2024 wraps up its 44th edition with outstanding attendance figures, surpassing 250,000 participants, and strengthens its global influence
The International Tourism Fair concludes a successful edition, thanks to unanimous support from the sector and strong institutional backing, resulting in a total attendance of 250,000 visitors - 153,000 professionals and 97,000 general public.
Global influence has been a key aspect of the 44th edition of FITUR, significantly enhanced by the participation of 152 countries, 96 official representations. IFEMA MADRID announces that FITUR 2025 will take place from January 22 to 26.
The 44th International Tourism Fair concludes a successful edition whose data reflects the growth experienced by the global tourism sector in the past year, laying the groundwork for its consolidation in this 2024. FITUR has announced that throughout its five days, it has welcomed a total of 250,000 visitors, 153,000 has been professionals (from January 24 to 26) and 97,000 visitors attending during its two open-to-the-public days (Saturday 27, and Sunday 28). These figures, in line with the estimate provided by IFEMA MADRID, represent a 13.7% increase compared to 2023.
FITUR 2024 has also stood out for breaking the record for exhibition space, with a total of nine pavilions, one more than in 2023, as well as for the consolidation of its international character. It has gathered 152 countries and 96 official country participations.
Organized by IFEMA MADRID, the Fair, inaugurated on January 24 by Their Majesties the Kings of Spain, had Ecuador as the Country Partner of FITUR and the participation of all players in the tourism industry value chain, showcasing the sector's dynamism through numerous business transactions, expanded networks, and the exchange of best practices and knowledge.
The official report of FITUR 2024 reveals record-breaking participation figures with 9,000 companies, 152 countries, 96 official representations (20 more than in 2023), 806 main exhibitors, 9 pavilions, 10 monographic sections for tourist segments—FITUR 4all, TechY, Cruises, Know-How & Export, LGTB+, Lingua, Screen, Sports, Talent, and Woman—and the work carried out by the FITURNEXT Observatory as a channel for the sustainable commitment of the International Tourism Fair.
Additionally, it is worth noting that the influx of visitors to FITUR is expected to generate around 430 million euros in revenue for Madrid.
Strong institutional and sector support
This 44th edition, like every year, in addition to the support of the international tourism sector, highlights the strong institutional support received. Alongside the Royal Family's demonstration of support for the tourism industry, with the presence of Their Majesties King Felipe and Queen Letizia, FITUR had the participation of prominent leaders such as Daniel Noboa, President of Ecuador, who was the Country Partner of the International Tourism Fair this year. It also received the official visit of the Prime Minister of Spain, Pedro Sánchez; the Prime Minister of Albania, Edi Rama; representatives from the UNTWO together with its Secretary-General, Zurab Pololikashvili, the Ibero-American General Secretary, as well as more than ten regional presidents of Spain. In total, the Fair brought together the presence of nearly 400 authorities, including Ministers, State Secretaries, ambassadors, business representatives, and mayors from different regions.
Media coverage and social media presence of FITUR 2024
The fair's growth is reflected in extensive media coverage, with over 37,000 news articles published about FITUR 2024 during its celebration in national and international media, and with the presence of nearly 6,800 accredited journalists at the fair, including 6,157 national and 607 international journalists from 53 countries.
Additionally, in the social media environment, during the first two days of FITUR, there was a growth of 10,602 followers on Facebook, X, linkedIn, and Instagram, reaching a total community of 311,341 followers. The more than 860 posts published reached nearly 6.5 million impressions and 83,000 interactions. Finally, it is worth noting that FITUR generated a high volume of web traffic with approximately one million visits.
IFEMA MADRID is already working towards FITUR 2025, which will take place from January 22 to 26, with Mexico taking over as the Country Partner of FITUR
