德国科隆国际糖果及休闲食品展览会（ISM COLOGNE）是全球最大、最重要的甜食和休闲食品的展览会，该展从1971年开始举办，一年一届，在科隆国际展览中心举行。每年来自全球贸易界的专业人士汇聚在这里，相互介绍、发掘和探讨国际最新流行趋势、最新的产品，寻找最近最好的商机。ISM的展品系列是其他任何展览会都无法匹敌的，其范围之广完全折射出了整个全球市场。ISM只限专业客户参观—尤其是大规模买家。展会只对来自如下类型批发商和零售商的买家开放：甜食、杂货店和合作批发渠道、零售连锁店及其地区分支、C+C公司、自助百货店和消费者市场、健康食品分销商、连锁药店、专业甜食零售商、咖啡店、烘焙店、加油站连锁网点等。
全球糖果业及糖果加工业所有相关的目标群体都将被带到这里，小型、中型还有具有市场领导作用的供应商们在这里进行直接交流用最革新的思想、创意和理念满足未来消费者的需求。这些都为供应商和客户之间的双赢制造了无限良机。这是与参展商和其他厂家直接交流，学习国际先进经验，改进自己的产品，扩展德国及世界市场的最好机会。
该展的两大基本理念是：严格限制展品内容；观众范围限定为产品分销商和重要买家。贸易无国界，商务正日趋全球化。了解市场概况和筛选产品的时间和经济成本正在不断提高，制造商和客户之间的直接交流也是如此。因此，科隆国际糖果及休闲食品展览会毫无疑问成为了甜品零食行业内供应商和大买家理想的国际平台。
ISM展的参展企业来自糖果和零食的制造商、分销商及其包装商、零售与销售商，包括：巧克力和巧克力制品，糖果，饼干，小吃食品，美味小吃，即食食品，水果小吃和蔬菜小吃，早餐、咖啡和茶，冰淇淋、深冻冷冻糖果等。该展只对以下零售和批发的买家将被允许进入：糖果、食品和饮料批发，进口和采购协会，贸易链及其区域分支机构，加油站-连锁站，包括中央/地方行政管理，大卖场，食品服务供应商，零售糖果贸易，糕点店、咖啡馆、面包店、糖果店，糖果和零食行业的现金和运费操作，面包店需求批发，保健食品批发商，药店链，百货商店，在线食品零售商，自动售货机操作人员，营养科学家，食品化学家，糖果和休闲食品的生产者。
展品范围(Show Products):
糖果及休闲类：可可、巧克力和巧克力制品；饼干、小点心；糖制品；休闲食品；焙烤制品；冰淇淋和生浆制品；面包类食品；胶质糖等。
展会报告(Show Reports):
This year's ISM in Cologne from 28 to 31 January proved to be the international hub for the global sweets and snacks industry. After the one-off postponement of ISM last year, 1,427 exhibitors from 74 countries presented the current trends and new products of the sweets industry in Cologne at the usual time. In total, ISM attracted around 30,000 trade visitors from more than 140 countries. Due to an extended event programme, exhibitors and trade visitors were able to experience the entire spectrum of the industry and benefit from additional networking opportunities. once again this year it was possible to take advantage of the synergies along the entire value chain between ISM and the co-located ProSweets Cologne.
"ISM is not only a business platform, but also a central meeting point for product innovations, a specialised programme and interesting discussions. It not only promotes the cooperation between different players, together with the industry it also enables new, pioneering paths to be trodden. For us the positive response of all the participants confirms that the customary January date is the optimal point in time for the sweets and snacks industry," Gerald Böse, President and Chief Executive Officer of Koelnmesse, emphasised.
"Current challenges such as the price increases for raw materials and energy as well as sustainability and climate protection issues are approached holistically at ISM. Here, it becomes evident that the trade fair makes a significant contribution to the exchange and to the development of solutions," Bastian Fassin, Chairman of the International Sweets and Biscuits Fair Task Force (AISM), added. The AISM is the partner and industry sponsor of ISM.
With a high share of over 70 percent, there was an ongoing strong presence of international trade visitors. The most strongly represented countries from Europe were Belgium, Great Britain, Italy, the Netherlands, Spain and Ukraine. Beyond Europe, particular growth was recorded from the People's Republic of China, Israel, Japan, Canada and the USA.
The exhibiting companies praised above all the high quality of the trade audience. The trade sector was represented by the following companies, among others Auchan, Ahold Delhaize, Coop, Edeka, Globus, ITM (Intermarché), Magnit, Mercadona, Metro, Migros Switzerland, Sainsbury's, and SPAR International from Europe. From outside Europe, among others representatives of the following international top 100 food chains took part: Aeon Co, Costco Wholesale Corporation, CVS Health, E-Mart, JD.com, Kroger, Loblaw Companies Limited, Sino-Pacific, Walgreens and Walmart.
Extended event concept for new target groups
Together with the new GISMO Square on the Central Boulevard, Lab5 by ISM in Hall 5.2, formed a central place for innovation, networking and entertainment. The main aim was to create new formats especially for young professionals and creators. This alignment was also reflected by the introduction of the new Get-together Series that was held on the Sunday and Tuesday of ISM in Lab5 by ISM and which proved particularly popular among the target group of young professionals. Here, the participants were given the opportunity to get together in a relaxed atmosphere, engage in an exchange and discover new perspectives and ideas together.
New products and trends on the pulse of time
Regarding the current trends, ISM demonstrated that the awareness of the consumers for enjoyment and health continues to grow. They are placing increasing value on sustainable ingredients and production. Healthier snack options like products that are rich in protein or low in sugar, for instance, also play an important role. Sustainably grown, natural ingredients are also being implemented more frequently by the manufacturers. The upcycling of ingredients is also a forward-looking manufacturing method for sweets and snacks. Unexpected flavours are also increasingly coming under focus.
#ISMfamily strengthens the global network of the sweets and snacks industry
ISM unites companies from all over the globe under the hashtag #ISMfamily, also across the digital channels, offers a unique platform for international business opportunities and presents the latest global trends. The trade fair went viral across the social media and achieved just under one million hits over the entire duration of the trade fair. As offshoots of this unique network, ISM Middle East and ISM Japan contribute towards promoting the cross-industry exchange and cohesion at international level. In times when the food world is becoming more and more globalised, these trade fairs play a decisive role as hubs for the diversity of the sweets and snacks industry. They also particularly offer smaller, regional companies a strong quality brand locally and export-oriented companies in the respective country market access to support their international business. As such, the ISM family not only sets new impulses locally in the world of sweets and snacks, but also globally!
ISM in figures
1,427 suppliers from 74 countries took part in ISM 2024, 88 percent of whom came from abroad. They included 172 German exhibitors and 1,255 exhibitors from abroad. More than 30,000 trade visitors from over 140 countries attended ISM 2024, the foreign share was over 70 percent.
The next ISM is scheduled to take place from Sunday, 02.02.2025 to Wednesday, 05.02.2025.
