意大利米兰国际眼镜及配件贸易展览会（MIDO）是全球最大的眼镜及配件贸易展览会，从1970年开始，一年一届，在米兰国际展览中心举行。该展致力于眼镜行业最大的国际活动，成为眼镜行业最重要的B2B活动，每年MIDO为参展商提供了新的机会，由于其惊人而又原创的设计，对所有与会者来说都是令人激动的体验。MIDO展是为眼镜行业的所有运营商、制片人、经销商、代理商、代表还是独家零售商。
MIDO展经过多年的发展变化，超过1200家参展商，有5万5千多名来自世界各地的合格参观者，MIDO是国际上最重要的眼镜专业活动。眼镜厂家、买家、记者和业界领先的潮流创始人将再次在MIDO会面，做生意，受到神奇而有吸引力的气氛的启发。 一种独特的体验，人与人的联系是通过美容和创新来促进的，业务也意味着洞察力和好奇心，开辟了新的令人惊奇的道路。 一个不容错过的预约，一个想生活的奇迹。
虽然眼镜和太阳眼镜已经在米兰一般贸易展览会上展出了几年，但是在20世纪70年代初，意大利一群具有前瞻性意识的企业家决定为全球眼镜创造一个专门的事件，他们称之为MIDO。 他们的公司将成为国际舞台上的主角，而MIDO则注定是眼镜行业的世界参考任命。
MIDO作为眼镜都行业领先的展览活动，商业、社交活动、趋势、创新、技术、测试和调查是MIDO的热门话题，使其成为所有交易的不容错过的任命，并为网络和对行业和行业趋势提供新见解的宝贵时刻。活力的行业也可以在现场上体会到，评论从更多的角度来看是积极的。
展品范围(Show Products):
塑料框架，金属框架，其他材料框架，阅读眼镜，儿童框架，塑料太阳镜，金属太阳镜，其他材料太阳镜，运动护目镜，护目镜，眼镜盒和配件，显微镜，双筒望远镜，气压计和放大镜和镜片，光学眼科镜片，隐形眼镜，太阳镜镜片，体育活动镜片，镜片配件和解决方案，视光学和眼科仪器，光学车间机械，工具和设备，机架，镜架和镜片行业的工具和设备，商店和车间家具和配件，样品和显示器，零件和眼镜，特殊处理，原材料、光学数据处理系统，光学工业，光学展览和展览，眼镜服务、贸易、技术和科学出版社，相关行业服务，其他服务。
展会报告(Show Reports):
Milano, 6 February 2024 – The international eyewear trade show hosted more than 1,200 exhibitors in the 7 pavilions of exhibit area and welcomed more than 40,000 attendees during the 3-day show, an 11% gain over last year. The upswing was equally distributed among Italian and international participants. The latter, specifically, came from 160 countries, from Asia to the United States and all of Europe.
“Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious goal we had set for ourselves,” remarked MIDO President Giovanni Vitaloni. “Throughout the exhibit area, we witnessed active sales and keen interest by buyers who were here thanks, in part, to our partnership with ITA-Italian Trade Agency, where Made in Italy is synonymous with quality, excellence and transparency. The presence of the entire supply chain ensured vitality and diversity of supply and demand, validating MIDO as the only industry show with this characteristic.” Visibility in traditional media (newspapers, radio, TV), social networks and digital plaƞorms, in Italy and around the world, is also a measure of success for the eyewear show. This year, approximately 400 accredited journalists attended the show and published more than 150 articles, just during the 3 days of MIDO, in Italian, French, German, Argentine, British, American, Indian and Dutch media outlets, to name only a few.
Equally important was online activity by the many users interacting in real time with the show. The social channels reached 50% more people than last year and the event’s content generated more than 2 million impressions. Interactions exceeded 250,000 and 25% more users downloaded the App, a considerable increase in rate of use, thanks also to the new tool for exhibitors that allowed them to log visitors to their stands.
The MIDO 2024 | Digital Edition, with nearly 12,000 subscribers, saw an increase in showcase pages, up from 650 in 2023 to 845 this year, highlighting the extent to which exhibitors consider it increasingly advantageous to combine in-person participation with virtual activity.
Amid the MIDO aisles and stands, sealing deals and networking are the essential added value, the motor that each year drives many companies from all around the world to participate in the Milano trade show.
But MIDO is also culture, cross-fertilization, exchange of views on the industry’s future and interaction between practical and potential solutions. Which explains why the conferences held in the OTTICLUB space are so valuable. In this always-packed arena, the 2024 discussions with highprofile guests like Diego Dalla Palma, Ico Migliore and Ernst Knam revolved around beauty, design and passion. Interviewed by Francesco Morace for the MIDday Talks series of meetings, the guests considered the new, less stereotyped model of beauty currently at the forefront in the world of aesthetics, structured sustainable lightness in design, and artisanal intelligence - a necessary return to the roots. The MIDday Talks will continue throughout 2024.
Sustainability was also in the spotlight with the presentation of the CSE: Certified Sustainable Eyewear program - voluntary international certification of product sustainability - registered and promoted by ANFAO. Time was also allotted to the current hot topic of inclusion with the conference on inclusive language in the Empowering Optical Women Leadership Program, during presentation of the results achieved at one year since the inception of the program that supports women in leadership positions in the eyewear industry, organized by ANFAO, sponsored by Fondazione Marisa Bellisario and supported by the Ente Bilaterale Occhialeria. “Sustainability and inclusion are two topics dear to ANFAO and we made that clear this year with the presentation of two key projects that highlight the actual, visible efforts of the Association on a daily basis in the eyewear industry aimed at improving it and making it even more competitive,” stated ANFAO President Lorraine Berton.
The medical-scientific aspects of eyewear were addressed at 3 round tables focused on myopia and presbyopia. A major joint agreement on the topic was proposed during the meeting titled “Presbyopia and multifocal lens prescription: the patient's ideal path from the eye doctor to the optical center and vice-versa”, promoted by the ANFAO Lens Group, Federoƫca and Fabiano Gruppo Editoriale. For the first time ever, a development program was presented under which the ophthalmologist can provide to the optician - through a new prescription based on the greater level of information that the medical sphere might have at its disposal regarding currently available solutions - and that the optician, when specific situations arise requiring medical intervention can, with the patient’s consent, relay to the ophthalmologist who will then be able to examine the conditions based on significant background information.
And, lastly, the MIDO AWARDS, an overriding point of interest on day two that honored the optician’s centers, exhibitors and industry professionals who are committed every day, in various areas, to improving themselves and their profession, to the benefit of the entire supply chain. All of the award winners can be found on the official site mido.com.
The next date with MIDO will be from February 8 to 10, 2025 at Fieramilano Rho.
