意大利加达国际鞋类展览会（Expo Riva Schuh）是全球最大的、最专业的鞋及配件、皮具手袋类贸易展览会之一，经过多年的发展现成为世界鞋业界的知名展会，自1972年以来，每年两届，分冬季展与夏季展，在意大利里瓦德尔加尔达会展中心（Riva del Garda Fierecongressi）举行。该展也是意大利服装及鞋类大型展览会之一，每年一月、六月分别举行冬夏两季展，为期四天的展览贸易活动，汇聚全球各地的贸易商、厂商在一起共享行业盛会。
Expo Riva Schuh鞋展在意大利里瓦德尔加尔达城举办，它是一个气候适宜的传统旅游盛地。坐落在意大利北部美丽的加尔达湖畔。它是连接意大利及德国的重要通道，它与意大利的几个重要城市相接近：如维罗纳（Verona）、威尼斯（Venice）、米兰（Milan）。
Expo Riva Schuh鞋展不同于其他鞋展的特性是：它定位准确，是欧洲唯一一个定位于低端及中端鞋类产品市场（低于80欧元的产品）的展览。它并不是一个对于高档品牌零售商的展会，但却抓住了一月及六月中低端鞋类换季订货期。它40多年来积累了几乎全部欧州地区的批发商及批量进口商。对于接大单的生产商来说展期最适宜，因为它提供了一个足够新款投入市场的尝试期。时效性及多样性使“加达鞋展”成为鞋业界同仁不可措失的选择。也只有“加达鞋展”当之无愧地称为欧洲中低端鞋类的贸易基地。它不是一个宣传品牌的展览，但确是个实实在在做大货生意的展览。
Expo Riva Schuh鞋展规模约有13000多个参观商（4000个重要购买商）中，除意大利本土的专业人士及欧盟国家（特别是北欧，英国，德国，西班牙，法国，比利时，荷兰，奥地利等）业界人员外，也有大批来自俄罗斯（东欧国家）、美国、加拿大等地的专业买家。除此之外，加大组委会倾力引入TOP FASHION CHINA的概念至新C4馆, 云集了中国时尚品牌鞋企，反响热烈，效果卓越。
展品范围(Show Products):
男鞋、女鞋、童鞋、运动鞋/体育用品、时装鞋、沙滩鞋、室内鞋、休闲鞋、拖鞋、电热鞋、靴子、凉鞋、布鞋、舒适鞋、增高鞋、劳保鞋、保暖鞋、暴走鞋、特殊功能鞋、箱包、皮具、手袋等。
展会报告(Show Reports):
Expo Riva Schuh & Gardabags was born almost by chance at the end of the 1960s, thanks to a small group of Italian and German wholesalers and representatives led by Friedrich Karl Eichholz who gathered twice a year at Lake Garda for a 10-day business event. These meetings were held in hotels scattered around the lake, in close contact with the local community.
The slow but steady recovery of world production in the post-pandemic era. China's dominant but shrinking role as a world factory. Emerging players reshaping the global production chain into a multipolar system after two decades dominated precisely by China.
These are the 3 points, which, according to Enrico Cietta, Chairman of the Expo Riva Schuh & Gardabags Scientific Committee, define the changes currently taking place in the international footwear market.
Cietta continues: “While production is catching up, albeit at a slower pace than expected, exports have surged and have already set new records.”
The data as at 2022 highlights consumption trends, which see China in the lead as always, followed by – for the first time – the United States, knocking India off its usual place on the second step of the podium.
Looking at world export trends, on the other hand, a less-significant decline was observed during the pandemic. Exports were more resilient to the crisis, since, although around 2.9 billion fewer pairs were traded in 2020 compared with 2019, there were also 3.8 billion fewer pairs produced. This is a counterintuitive result if we consider that, for many analysts, the pandemic was a watershed in the “deglobalisation” movement of world trade. In reality, this result indicates what we had already predicted: what we are facing is not deglobalisation, but rather a shift in the structure of globalised footwear production chains from a unipolar to a multipolar system.
China maintains the lead in production and exports but has lost market shares, which are instead being absorbed by new players. Like India, Pakistan and the Philippines, which have increased their share of production in the world total but contribute little to international trade. Or Turkey, Vietnam, Bangladesh and Cambodia, whose participation in world production has increased precisely because of their contribution to international trade: most of their production is in fact exported. Lastly, Brazil and Indonesia should be mentioned, which, despite losing shares in world production, have either maintained (Brazil) or even increased (Indonesia) their national share of world exports.
Almost all of these countries attended the recently concluded 100th edition of Expo Riva Schuh & Gardabags.
The approximately 1300 exhibitors, comprising companies and brands from 39 countries (+15% compared to the January 2023 edition), including 50 Gardabags companies (for bags and accessories) from Bangladesh, China, Germany, India, Italy, Portugal, Spain and Turkey, all welcomed the numerous buyers from all corners of the globe, also thanks to the ongoing and crucial support of ICE (ITA-Italian Trade Agency). The latter in fact developed an important incoming program that brought buyers and journalists to Riva del Garda from 26 countries. For the first time, the program also included visitors from Austria, Croatia, Slovenia, Serbia, Venezuela and Costa Rica.
This enthusiastic participation by international producers and distributors of footwear and accessories allowed a more in-depth analysis of the market’s current condition, especially during the Market Focuses specifically organised to investigate new market outlets (Far East, Latin America, Africa, Europe, USA and the bags and accessories market in general). What emerged, with due distinction between countries, was an international landscape that continues to struggle with traditional distribution entrusted to physical stores (especially post-pandemic), in favour of a trend towards digital shopping experiences. A common denominator in almost all markets, from the most mature to those experiencing rapid growth, was the need to diversify their supply chain. From the United States to South East Asia, and passing through Africa, the theme of price and the search for captivating Athleisure products remain the primary focus.
To sum up, in the international footwear market, trade has the dominant hand over production and internal consumption. This means that 2 out of every 3 pairs of shoes worldwide are consumed in a country other than the one in which they were manufactured, and that this ratio has been on the rise for several years.
A figure that confirms the increasingly central role of Expo Riva Schuh & Gardabags, characterised by a strongly international presence on both the production and distribution side.
UPCOMING EDITIONS: 101st edition 15 - 18 June 2024, 102nd edition 11 - 14 January 2025
