德国斯图加特国际度假旅游展览会（CMT）是欧洲最大的度假旅游设备及用品贸易展，也是整个旅游度假和休闲露营行业的重大盛会，一年一届，在斯图加特国际展览中心举行。在为期9天的展出时间里，参观者怀着对旅游的浓厚兴趣来到这里，寻找今年更新、更完美的度假计划，这些日新月异的度假产品能激发参观者的旅游灵感。对热忱的度假爱好者来说，在斯图加特展览中心举办的斯图加特度假旅游展本身就是一个非常亲近的度假地，该展览中心在高速公路附近，邻近斯图加特机场，机场航班直通巴登-符腾堡州、巴伐利亚州、黑森州、莱茵兰普法尔茨州以及邻近的德语系国家，便利的交通可以让他们在斯图加特度假旅游展上选好方向后即刻出发。
参展商在斯图加特度假旅游展上展出他们的度假方案、世界上最美丽的旅游景点、各式各样的旅游节目以及各种旅游设备，如房车等。 在主题旅行展区，自行车之旅、高尔夫之旅、温泉之旅、游艇之旅、文化之旅，您将可以为您的梦想之旅找到灵感，在斯图加特度假旅游展上选择自己完美的度假方案。
德国聚集了世界顶级的旅游爱好者，拥有强大的度假产品的购买力。每年德国人仅在出国度假上就花费了600亿欧元以上。德国南部居民为德国旅游业做出了最多的贡献，称得上是世界顶级的旅行者。德国南部居民拥有超过平均水平的购买力，代表了热爱旅行的斯图加特度假旅游展潜在参观者。然而，世界各地的度假专家，旅行社员工以及旅游代表也利用斯图加特度假旅游展，及其每年的专家座谈会作为其深度培训计划，同时在此建立良好的关系网络。
展品范围(Show Products):
旅游休闲房车、露营车、大篷车；露营场地及露营设备；旅游景点、旅游机构、协会、旅行社；旅行住宿、酒店、健康疗养中心；旅游设备、用品、旅游文化、杂志报刊；自行车、摩托车、跑车及配件；主题旅游(自行车、高尔夫、游艇、文化之旅、篷车、自行车、汽车)。
展会报告(Show Reports):
Over 234,000 visitors at The Holiday Exhibition / Exhibitors reported interesting discussions, as well as sales and bookings
There's nothing better than direct contact, personal discussions and on-site comparisons: that became clear at CMT, the world's largest consumer show for tourism and leisure. "We can look back on a successful holiday exhibition," said Roland Bleinroth, President and CEO of Messe Stuttgart. "We welcomed over 234,000 visitors to the Stuttgart Trade Fair Center. The exhibitors were happy: they said that they held first-class discussions and were able to sell holidays and vehicles."
According to Bleinroth, CMT is a real mood lifter in the winter months. There was only one downer: "The weather conditions and the railway line closure proved unfavourable for us. However, those aspects did not dampen the great atmosphere in the exhibition halls," said the President of Messe Stuttgart. This was also clearly demonstrated by the figures from a survey conducted during CMT. The Holiday Exhibition was awarded the school mark 1.9 in the survey. 96 per cent of the surveyed visitors said that they would also recommend the event to friends and members of their family. That's not surprising in view of such a wide variety of holidays with 1,600 exhibitors and 1,300 vehicles. The accompanying programme featuring a holiday cinema, show performances and a church service also catered to every taste.
Success for the featured country the Philippines and the culinary partner Swabian Alb
Daks Gonzales, Director for Central Europe at the Philippine Tourist Office in Frankfurt, looked back positively at the participation in CMT by the featured country the Philippines. "The large number of presentation areas made it possible for us to turn our motto 'Love the culture, love the nature, love the adventure' into a real experience," he said. Gonzales is certain that the island state will welcome more German visitors in future after its successful participation in CMT. The participation by the culinary partner Swabian Alb in CMT was also a total success. According to Mike Münzing, Managing Director of the Swabian Alb Tourism Association, the region enjoyed an unprecedented reception and awareness during CMT.
The desire to drive away in a recreational vehicle is unabated
It also became clear in the halls how much interest there is in caravaning. New vehicles were exhibited, accessories were offered and the latest technology in the industry was presented. The new features also included an area which was explicitly devoted to the topics of new work and vehicles. The exhibitors from the caravaning industry looked back on interesting discussions. "On the whole, we can conclude that both the number and, fortunately, the quality of the discussions increased," said Bernd Wuschack, Director for Sales, Marketing and Customer Service at Carthago. Wolfgang Speck, Chairman of the Board of Management at Knaus Tabbert, made some similar positive comments: "The keen interest in our recreational vehicles exceeded our expectations. CMT is an important indicator for our company at the start of the year." "The response on our stand was very positive. We were spoken to by many customers who go on holiday with a dog," said Janina Jörissen, Stand Manager at Dünencamping Amrum. The theme day "Holidays with a dog" focused on precisely this area of interest on 17 January. Dog owners were able to obtain tips and tricks about holidays with their four legged friends on different stands and during talks.
Concrete booking inquiries directly after a consultation
The Travel Analysis by the Research Association for Holidays and Travel (FUR) confirmed that the Germans are still very keen on travelling. The exhibitors in the tourism halls were also satisfied. "Our office received a large number of concrete booking inquiries during the course of CMT. "We were very satisfied with our attendance at the exhibition," said Inga Dockendorf. According to the Managing Director of Island Erlebnisreisen , Iceland is booming as a holiday destination and there was great interest in the country at CMT. The mood on the stand of the Europa Park was also extremely positive. "We were very satisfied with CMT, which was also one of the most important exhibitions for our company to address end customers in 2024," said Maximilian Zwick, Marketing Manager at the Europa Park.
Action, golf and recreation: renewed success for the subsidiary shows
CMT was again traditionally accompanied by its subsidiary shows, i.e. Cycling & Hiking Holidays, Golf & Wellness Holidays, and Cruises & Ship Travel. Everything revolved around outdoor experiences in Hall 9 from 13 to 15 January. Interested visitors were able to look at different e-bikes on the stand of Husqvarna E-Bicycles. Andreas Rabe, Sales Representative in the company, drew some conclusions: "We took part in CMT for the first time. The mood was excellent while the visitors were well-informed and also specifically asked questions about certain topics." Suitable destinations, for example the Black Forest, were also presented during the subsidiary show Cycling & Hiking Holidays. "This year there was great demand for long-distance hiking paths – i.e. stages actually lasting several days where people can also become deeply immersed in the region," said Sascha Hotz, Head of Theme Management at the company Schwarzwald Tourismus GmbH. "The great thing about CMT is that many visitors to the stand are well-known faces."
Hall 9 was devoted to the topics of cruises, golf and wellness from 18 to 21 January. The golf section, in particular, was very well-equipped thanks to the golf supplier All4Golf, a driving range and golf holiday operators such as Golf in Austria. Otto Leibfritz, President of the Baden-Württemberg Golf Association, concluded: "We experienced here a fantastic relaunch of this golf exhibition – with unprecedented numbers of visitors." There was also great interest in the cruise section. Reinhard Tanner is the Managing Director of Polaris Tours which specialises in expedition cruises. "The visitors were people who not only collect catalogues, but were specifically interested in our holidays," he said.
CMT: Meeting point for trade visitors
CMT also proved again this year that it is more than a consumer show. It is also a platform for trade visitors. Whether the "RadRunde" Cycling Tourism Conference, the Baden-Württemberg Tourism Day or the Dolde Medien European Innovation Award, the trade visitors got their money's worth thanks to an extended programme for them. Another new feature this year was the CMT Business Ticket with access to the Business Lounge, a workstation and other benefits. That went down very well.
Despite all the holiday inspirations, two topics were not ignored: international understanding and sustainability. For example, a keynote speech was given on the topic of sustainable winter tourism. The CT Award was presented to projects which unite people while an information stand focused on environmentally-friendly caravaning holidays.
CMT 2025 will be held in Stuttgart from 18 to 26 January 2025.
