澳大利亚国际电子竞技展览会(Australasian Gaming Expo)是澳洲最大的电子竞技及设备贸易展览会,也是全球三大电子竞技展之一,该展从1990年开始,一年一届,在澳大利亚各城市轮流举行,特别是在悉尼举行,参与者还将进入悉尼新的国际会议中心(ICC),全新的ICC位于达令港区的中心地带,拥有众多餐厅,夜生活场所和住宿,所有这些都在短暂的海滨漫步中。
澳大利亚电子竞技博览会是世界上最大的电子竞技设备贸易展览会,也是南半球最大的酒店贸易设备展览会之一。悉尼的会议中心座落在达令港区的中心地带,今年我们将再次拥有一个令人惊叹的19,000平方米的展览空间,所有展览空间都在一个屋檐下,天花板高度超过10米。 ICC悉尼提供参展商的设施,如卧底装卸码头,免费无线网络连接,进入会议室的餐饮服务,比普通的世博会食品高出一步,所有这些都以一种旨在给人留下深刻印象的规模呈现。
澳大利亚电子竞技博览会得到了广泛的数字和杂志营销活动的支持,该活动针对的是回访者和新访者。澳大利亚电子竞技博览会的营销活动是全球性的,覆盖澳大利亚以及欧洲,亚洲,南美洲和新西兰的潜在决策者。
据媒体调查:80%的参展商参加了该电子竞技展览会,以产生新的销售线索;67%的参展商参加了该电子竞技展览会,以满足并向当前客户销售;52%的参展商参加了该电子竞技展览会,推出了新的品牌/产品/服务;91%的参展商表示他们实现了目标;92%的参展商表示他们对澳大利亚博彩博览会感到满意;89%的参展商认为访客营销吸引了合适的人选参加此次活动。
展品范围(Show Products):
游戏玩法,视频游戏;游戏厅AV;游戏厅ATM设备;游戏场所建筑服务;游戏厅现金处理和设备;游戏厅咨询服务;娱乐;金融服务;游戏厅食品和饮料;游戏厅家具;游戏设备;游戏机;游戏行业协会;游戏厅室内设计与装修;游戏厅营销服务;游戏厅会员管理;游戏厅寻呼与沟通;游戏厅销售点系统;游戏厅零售业;游戏厅安全;游戏厅标牌和显示器;游戏厅职员制服。
展会报告(Show Reports):
The Australasian Gaming Expo (AGE) opened to an enthusiastic crowd at ICC Sydney, with over 7300 delegates participating over the three days. Now in its 31st year, AGE is the cornerstone for all suppliers and buyers working within the hospitality and gaming industry.
After a welcome address from Jinesh Patel, CEO of the Gaming Technologies Association, the event kicked off with a buzzing exhibition floor and a data-driven seminar program.
“We’d like to extend a huge thank you and congratulations to everyone who made AGE 2022 another stand-out event,” said Patel. “We’re thrilled with the quality of visitors, the enthusiasm of the exhibitors and the professionalism of our venue host, ICC Sydney”.
With over 220 exhibitors from all industry sectors, the show floor was bustling with trade and technical demos. Exhibitor, Tempus Two took home the coveted shell scheme ‘Best Stand’ award at this year’s event, and Industric took out the new ‘Steve Cowan Memorial Award’, presented to a new exhibitor for innovation and participation in the industry.
During its two-day seminar program, AGE set the scene for industry discussions relating to cashless gaming, staffing, marketing, and more.
“We were delighted to see our seminar programs, featuring industry experts, draw large audiences across the three days,” Patel said.
AGE’s Road to Recovery Networking Lunch presented the hot topics surrounding the industry at present and provided a productive discussion among the panellists. Moderated by Michelle Pascoe, the audience heard from Trevor Croker, Chief Executive Officer and Managing Director, Aristocrat, The Hon. Craig Laundy, Laundy Group, and Mark Condi, Chief Executive Officer, Bankstown Sports Club. The networking lunch was supported by by Jumbo Technology and Light and Wonder.
Official Media and Production Partner, Inside Asian Gaming (IAG), spent time on the show floor interviewing visitors and exhibitors and getting the latest updates on hot industry topics discussed around the event. IAG produced ‘Inside AGE’, the official show guide for this year’s event, filled with interviews with leading industry executives, hot topics and an exhibitor showcase. IAG also provided a robust discussion around the differences between Asian and Australian jurisdictions regarding game themes, mechanics, and regulation, in the two Seminar Panel sessions they led.
Three lucky AGE visitors won a free trip to Las Vegas to visit the Global Gaming Expo, G2E. Announced daily on the show floor, these attendees were lost for words when they realised what they had won. The lucky winners came from The Fraternity Club, Taren Point Bowling Club, and Algester Sports Club.
“AGE strives to deliver a bigger and better show year on year for all our stakeholders. With a core focus on technology and the sustainability of the gaming industry, we believe 2022 has delivered maximum value and a satisfying experience for visitors, exhibitors and sponsors,” Patel concluded.
Add 15-17 August 2023 to your calendar now, and stay tuned for more details about the 32nd Australasian Gaming Expo!