莫斯科国际旅游休闲展览会(OTDYKH LEISURE / OTDYKH Travel Market)是俄罗斯领先的入境和出境旅游交易展览会，该展从1995年开始，每年一届，在莫斯科举行的旅游活动提供了一个绝佳的机会，可以了解创新和新的市场趋势，以及评估过去的旅游季节并为即将到来的旅游季节做好准备。
每年在莫斯科举办的 OTDYKH 旅游市场是俄罗斯领先的旅游盛会。 自 1995 年以来，OTDYKH 是旅游专业人士必须参加的活动。 它提供了与俄罗斯合作伙伴就冬季计划和预售夏季套餐进行谈判的最佳时间和地点。
2022 年，OTDYKH 国际旅游市场将迎来第 28 届。 2022 年展览的亮点之一将是定制的 B2B 网络活动，参与者将能够与俄罗斯领先的旅行社和媒体机构会面。 这是与俄罗斯旅游业的佼佼者建立新的、有意义的专业关系的绝佳机会。
即将到来的版本将再次提供实体和虚拟展览套餐。 这种混合形式于 2020 年首次亮相。通过促进这些在线替代方案，博览会能够将展览扩展到来自世界各地的虚拟参与者。
参观者范围：旅游公司，旅游经营者，政府机构，企业客户，节日组织者，咨询公司，投资者，媒体，旅游行业学生，游客。
参观者收益：从高级官员那里获得最新信息，更新您的目的地范围，寻找新的合作伙伴和联系人，在他们的展台上感受各国的风味，赢得参展商的宝贵奖品，从行业专家那里获得新的技能和知识。
展品范围（Show Products）:
1、旅游局和协会，酒店和度假村，度假屋和度假地产，游艇/帆船包机，水上旅游，骑马旅游，旅行社，旅游经营商，高尔夫球场和健身旅游经营者及酒店业，专业文献，运营商；
2、健康与保健，医学，瑜伽，轻柔的动作，健身，美容保健，营养；
3、船，船用发动机，风帆，冲浪，潜水，独木舟，钓鱼，设备；
4、大篷车，房车，房车配件，露营设备，营地；
5、健身，登山，徒步，户外用品，运动休闲，休闲设施；
6、自行车，设备，服装，鞋。
展会报告（Show Reports）：
400 companies from 40 Russian regions and 20 different countries
Over 10,500 trade visitors
Over 100 media representatives
34 sessions attended by 184 speakers with a staggering 1.500 delegates
This year’s OTDYKH Leisure Fair, Russia’s top tourism event, reached thousands of people and included a diverse range of international attendees.
The three-day event from Sep. 12 to Sep. 14 included the participation of 400 exhibitors from 40 Russian regions throughout 20 countries with attendance reaching over 10.500 visitors in-person and virtually.
With over 9.500 trade visitors who attended in person and 1.000 virtually, the event was a roaring success.
More than 100 media representatives from numerous platforms promoted the fair and its vendors. Media channels included Russia-1, Vesti Tourism, Rbc, NTV, BRICS TV, Together RF and TK “Friday;” as well as regional channels including Kuzbass, Katun 24, TK Yamal Media, Kuban 24, Reporter 73, TC Novy Vek, among others.
International visitors returned with a flourishing success
In spite of current challenges impacting the industry, with sanctions and closed borders, Russia is still an attractive market for many countries, as shown by the high participation of international exhibitors.
This year’s exhibition had four times as many international exhibitors than in 2022, with participants including China, India, Egypt, Cuba, Venezuela, Mexico, Dominican Republic, Cyprus, Turkey, Tunisia, Ethiopia Maldives Malaysia, Thailand, Sri Lanka Belarus, Kazakhstan Uzbekistan and more.
The exhibition also attracted notable attendees. During the opening ceremony Russia’s Minister of Economic Development Maxim Reshetnikov delivered a wonderful welcoming speech. Other notable attendees included official representatives from Egypt, Thailand, India, Venezuela, Cuba, Sri Lanka and others.
Newcomers to the fair
In addition to the returning exhibitors, the OTDYKH Leisure Fair 2023 welcomed a number of newcomers.
Some of the newcomers included Solidarity Association for Travel and Tours Agency Malaysia with eight companies that make up its membership; Enjoy Travel Group Sky; Sky High Dominicana Airline; China Tour; New Gate Ethiopia Tours; Ethiopia Tours; Island Life Holidays Maldives, and a Turkish medical group comprising 25 leading clinics in Turkey.
Countries in Asia return after short hiatus from exhibition
In a magnificent return to the fair, Thailand acted as the exhibition’s partner country. Thailand has become a popular destination for Russians. In the first eight months of 2022, the country received more than 920.000 Russian tourists, a success driven by the many existing charter and flight programmes.
India also returned to the exhibition this year after a hiatus. Representatives from India’s Ministry of Tourism and individual companies attended the event, including regional attendees like Kerala Tourism. India’s Ministry of Tourism won the award of Best National Stand.
This year was also the first year since the COVID-19 pandemic that China participated in the fair with representatives from the National Tourism Office and a large delegation. Russia and China have renewed an agreement on a visa-free travel agreement, in an effort to revive the flow of tourists between the two countries.
Additionally, the Sri Lanka Tourism Promotion Bureau attended this year’s OTDYKH 2023 with an impressive stand and 16 travel industry participants representing a range of hotels and travel companies.
Exciting news of flights from to Latin America
Latin America was well represented at the 2023 OTDYKH Leisure fair. The Venezuelan Ministry of Tourism Venetur and Conviasa, Venezuela's national flag carrier, presented their exclusive programme for visitors and announced that Venetur will open a commercial office in Moscow to promote tourism.
Other highlights include discussions about the broader reach of the Russian bank card “Mir” in Venezuela. Mir transactions are already accepted in a number of places in Venezuela.
Cuba had one of the most beautiful stand in the entire history of its participation in Russian exhibitions. This success was due to regular flights resuming from Moscow to Varadero in July.
Additionally, starting this winter, Rossiya Airlines will fly to this popular resort destination three times a week, and at the end of December Russian carriers are expected to have two flights per week to Havana. Last, charter flights are available to take tourists to Cuba on Nordwind Airlines which will fly to Varadero and Cayo Coco.
Flight programs to the African continent highlighted at OTDYKH
At OTDYKH the African continent was represented by Egypt, Tunisia and Ethiopia.
The flight program to Egypt will be busy with regular flights and charter flights from Moscow and other regions will fly to Hurghada and Sharm el-Sheikh.
During the exhibition, Tunisia, a popular North African destination, presented tourism products geared towards winter. Ethiopia impressed as well, announcing new direct flights from Moscow on Ethiopian Airlines.
Mediterranean dazzled with opportunities in travel and medical tourism
Cyprus, as the third-largest and third-most populous island in the Mediterranean also had an impressive presence at the OTDYKH Leisure after a hiatus. Leading hoteliers presented their country’s abundant tourism opportunities.
Turkey was also a wonderful presence at the fair, highlighting their high-quality medical care. Due to its level of development in healthcare, Turkey is one of the ten most popular countries to visit for medical treatment. For the first time, the 25 leading clinics in Turkey presented their medical services to Russian visitors.
Business Program Highlights
This year’s business programme was a resounding success boasting 34 sessions attended by 184 speakers with a staggering 1.500 delegates.
The highlight of the program was a plenary session titled “Time of challenges: The Future of Tourism in Russia and Abroad,” the presentation of “Big Data and the Tourism Market. Technology Overview, Guidelines and Pitfalls,” as well as an annual project called “LEISURE Lab. Creative Tour Products.”
Eight Russian regions participated at the LEISURE Lab, showcasing off-season tourism opportunities. The Omsk Region was this year’s LEISURE Lab winner.
Another highlight was the large number of international exhibitors in the business program. India’s Ministry of Tourism held a round table with Russian tour operators while Cyprus, Malaysia, China, Egypt and Turkey delivered well-attended presentations about their destinations.
Sponsors and Partners at this year’s fair
Like last year’s event, this year OTDYKH Leisure featured numerous partners and sponsors. This year’s partner country was Thailand, while the Partner Region Kuzbass, and the Partner City Saint Petersburg. Official partners included MTC Travel and Russian Railways Digital Passenger Solutions.
The business programme sponsor is Travelline, and the sponsor of the event’s educational sessions was the Moscow Institute of International Relations.
After such a successful year, next year’s fair is bound to bring even more exciting exhibits, sponsors and partners. Save the date for OTDYKH Leisure 2024 which will take place on Sep. 17 to Sep. 19 at the Expocentre Fairgrounds.
