德国埃森国际改装车展览会（Essen Motor Show）是欧洲最大的汽车改装盛会，该展从1968年开始举办，一年一次，为期8天，与美国拉斯维加斯国际改装车展SEMA SHOW、日本东京国际改装车展TOKYO AUTO SALOON并列为世界三大改装车展。每年展览活动人数达40万多，Essen Motor Show的规模可说是仅次于德国当地两年举办一次的法兰克福国际汽配展。该展会由著名的S.I.H.A Ausseellungen Promotion GmbH主办，德国埃森展览公司从1968年开始举行，展览经验及参展企业逐年积累，是汽车行业值得参加的展会之一。
该展是欧式改装车风格潮流之最佳代言人，由于处于汽车工业及专业改装盛行的德国，同时占有地理优势，欧洲名车的专业厂家也会蜂拥而至，在展会上推出自己的最新作品。除了各汽车制造商发表新车于展中，许多美日系车厂、改装车厂也参加Essen Motor Show展示最新的车型与改装套件，代表着美日改装风格也强烈影响着历史悠久的欧洲改装车文化。德国汽车改装联盟VDAT在该展会上开辟了一个专场VDAT沙龙，成为这个展会的一大特色。另外，这也是一个改装车迷的盛会，每次车展都会吸引众多的改装车迷到会参观，也使得展会停车场成为全球最大的私人改装作品展示场。去年的参展整车与往年相比犹过之而无不及，出现了许多令人耳目一新的杰出力作，比如来自Hamann的法拉利599、保时捷御用改装厂Ruf的RGT、大众帕萨特R36以及德国百年改装名厂Loder的Loder Vantage V8。
Essen Motor Show是欧洲领先的运动车交易会，是欧洲最大、最为重要的汽车展览周，展会现场有赛车、运动系列车、老爷车和摩托车等，让观众体验最新款式运动车。每年的大会规模将更胜以往，这场改装飨宴，独特精巧的改装风格若错过绝对是人生憾事！
展品范围(Show Products):
1、汽车：普通车、大轿车、旅游车、休旅车、敞篷车、越野车、赛车、公共汽车等；
2、零件：引擎、点火电门、刹车系统、方向盘、灯、装饰配件、音响、定位系统、安全配备、特殊车改装零件等；
3、调整/改装：动力改装、悬吊系统调整等；
4、摩托车：摩托车零件及配件、头盔、摩托车服装；
5、古董车：零件、配件、模型车；
6、工具：工具、配件、小零件、改装设备、测试设备、测量装置、喷洒设备及装置、磨光机及磨料、焊接等。
展会报告(Show Reports):
The Essen Motor Show has successfully reached its goal. The festival for sporty vehicles attracted over 200.000 visitors to Messe Essen from December 2 to 10 (Preview Day: December 1). Around 500 exhibitors presented their products and trade fair innovations in the areas of Performance & Racing, Tuning & Lifestyle, Motorsport and Classic Cars to an enthusiastic audience. The highlights included several premieres as well as visits from well-known athletes and celebrities. A striking feature this year: sustainably powered vehicles have firmly established themselves in the line-up.
"Whether with or without an electric motor: the fascination for the car is unbroken. This year's Essen Motor Show has impressively demonstrated this. We are on exactly the right track with our open-technology approach. I am delighted that the exhibitors and the public have honored this so impressively," explains Oliver P. Kuhrt, Managing Director of Messe Essen. "We are delighted to see that the number of visitors is at the same high level as last year and that, according to exhibitors, there is also lively buying interest," adds Harald Schmidtke, Managing Director of the Association of Automobile Tuners, which is a partner of the Essen Motor Show.
TUNE IT! SAFE! presents new campaign vehicle: VW ID.Buzz
The first eye-catcher at the car festival was provided by the TUNE IT! SAFE initiative, which unveiled its new campaign vehicle on Preview Day: a tuned VW ID.Buzz in police colors and with blue lights. The tuning company Irmscher gave the electric van with a maximum output of 150 kW new suspension springs and wheels as well as a stylish aerodynamics package. The initiative will use the freshly souped-up van to promote safe and reputable tuning at trade fairs and other events in the coming year. Other sustainably powered vehicles could be experienced at exhibitors such as Hankook, H&R, Lackas Rhein Ruhr, Next eShare.one and tuningXperience.
The KW automotive group also set an exclamation mark, presenting the Lamborghini SC63 at its stand together with tuner and scene star JP Kraemer. The 680 hp racing car will compete in the traditional 24 Hours of Le Mans race in 2024 and was one of the most photographed vehicles at the Essen Motor Show. Other popular photo motifs included the cars from the special celebrating 75 years of NASCAR in Hall 3 as well as the Daihatsu Hijet "Kevin" and the award-winning Mercurius GTC from tuningXperience. The visits by tuner Sidney Hoffmann, former BVB players Kevin Großkreutz and Patrick Owomoyela and numerous other influencers and scene celebrities also attracted attention.
Exhibitors are satisfied and want to come back
The Essen Motor Show also scored points in the motorsport industry. Dr. Karl-Friedrich Ziegahn, President of the Deutscher Sportfahrer Kreis, states: "For the DSK, the Essen Motor Show is a must-attend event. This is where we meet our members, friends and partners and where a constructive exchange takes place. At the same time, we can present our offers for members, for example the trackdays organized by the DSK. For several years now, the trade fair has provided the perfect setting to honor our most successful athletes. For the second time, a panel discussion of the DSK Women's Club with top-class participants took place at our stand."
The conclusion of the other exhibitors was also positive: according to the survey, 96 percent were satisfied with the number of visitors to the Essen Motor Show. 95 percent also stated that they were able to reach all or some of their most important target groups. Accordingly, 93 percent were satisfied with their participation in the fair and 94 percent already know that they want to exhibit in Essen again in the future. The opportunity will arise from November 30 to December 8, 2024 (Preview Day: November 29).
