英国伦敦世界旅游市场展览会（WTM London - World Travel Market London）是全球领先的旅游业盛会，从1980年开始，一年一届，在伦敦EXCEL展馆举行，开始在奥林匹克中心举行，1992年-2001年在Earls Court举行，2002年开始转至EXCEL馆举行。该展在参加者之间创造了超过28亿英镑的商业合同，吸引了全球观众，塑造了旅游界。展期三天，旅游界共有近五千个展位，共有5万多名旅游专业人士，重点行业买家、记者、数位业界影响力人物，以及学生和旅游部长等参与。这个充满活力的活动提供了在一个屋檐下发现世界的机会，并受到行业领袖讨论旅游行业的趋势，问题和创新的启发。
该展让参展企业处于成千上万的潜在客户面前，并通过在伦敦世界旅游市场上的展示，将您的品牌定位为旅游行业的前沿。我们通过我们独特的比赛制作工具和快速的网络会议，帮助您与潜在买家配对洽谈与沟通。伦敦世界旅游市场展提供了完美的平台，满足新老客户以及建立或巩固您在行业中的地位。同时参加行业领导人的会议和研讨会，并参阅我们的旅游技术区域，了解最新消息，控制行业如何看待您的品牌，并为您的潜在客户带来持久的印象。
全球首屈一指的伦敦旅游市场展（WTM London）是一个充满活力的活动，必须参加为期三天的企业对商务活动，向英国和国际旅行专业人士展示各种目的地和行业。全球旅游业是一个独一无二的机会，在一个屋檐下相遇，网络，谈判和开展业务。
每年伦敦世界旅游市场展将全球旅游业聚集在一起，讨论旅游行业的业务，创新和趋势。这么多旅行专业人士逐年参加演出的关键原因之一是因为他们所创造的宝贵的网络机会和联系。将帮助您加强与每年参加展览的企业当前业务关系。了解旅游趋势和创新，并就旅游行业发生的情况进行讨论。
WTM London展观众范围：航空公司，住宿、酒店及度假村，商务旅客，土地旅行，会议与会议组织者，咨询，目的地管理，事件管理，金融服务，高尔夫服务，地面处理，团体旅游组织者，健康度假村/水疗中心，激励房屋/机构，营销服务，会议策划人员，新闻，技术，旅游经营者，旅游景点，旅游局，贸易协会，旅游公司，场地服务，水上旅游，批发商。
展品范围(Show Products):
住所，航空旅行/机场，商业金融服务，国家、区域和城市旅游局，目的地管理，目的地，事件管理，事件支持，高尔夫服务，地面处理，长途旅行，媒体，专业会议组织者，旅游局，旅游IT产品，售票代理，旅游景点，旅游，贸易协会，培训与招聘，旅游公司，场地，水上旅游。
展会报告(Show Reports):
WTM London 2023 sees attendance soar by 22%
Total of 43,727 attended WTM London 2023;
Number of exhibitors rose to 3,875;
The event hosted 4,560 qualified buyers and 29,077 pre-booked meetings;
99,355 business connections were recorded using new digital tools;
WTM London 2024 will run from Tuesday 5th – Thursday 7th November;
World Travel Market London 2023 – the world’s most influential travel & tourism event – saw attendance numbers rise by more than a fifth year on year.
The three-day event took place from Monday 6th – Wednesday 8th November, with 43,727 attendees – an increase of 22% on the 35,826 who attended in 2022.
The event hosted 4,560 qualified buyers, and facilitated 29,077 pre-booked meetings, enabling the industry to plan, network and do deals for 2024 and beyond.
Over three days at London’s ExCel, World Travel Market London welcomed 1,976 representatives of the world’s media – up by 31% on 2022.
The number of exhibitors rose by 23% year on year, up to 3,875 – and the event was 5.3% larger than the pre-pandemic show in 2019.
World Travel Market, an RX event, provides a suite of digital tools to capture and manage business leads and profiles at its event. Every exhibitor and visitor have the opportunity to use this suite and in our 2023 edition 99,355 business connections were recorded.
The Ministers’ Summit at World Travel Market in association with the United Nations World Tourism Organisation (UNWTO) and World Travel and Tourism Council (WTTC) – now in its 17th year – took place on Day One instead of Day Two as it aimed to help set the agenda for discussions during the whole event.
There were 53 ministers in attendance at World Travel Market, supporting their NTO’s and discussing how to transform tourism through education.
The sector’s future workforce was also in the spotlight on Day Two, with the Institute of Travel & Tourism (ITT) Future You Conference taking place.
WTM London landed a host of innovations based on changing traveller trends and feedback from attendees in 2022.
Day One saw the release of the exclusive WTM Global Travel Report – compiled alongside Tourism Economics – which uncovered fascinating insights into changing behaviour any key emerging markets.
The Media Summit and Influencers’ Programme launched, with bespoke conference content as well as a networking lunch. The Influencers’ lunch welcomed 200 guests, made up of pre-qualified travel content creators and exhibitors wanting to discuss collaborations.
The new informal Networking Party took place in North & South Community Hubs; the Hubs designed to provide impromptu meeting opportunities as well as an anchor and base for busy visitors.
Overall, more than 70 conference sessions took place on three new stages which were named Discover, Elevate and Innovate – a reflection of their goals.
The sessions heard from major brands such as Hilton, TUI, easyJet Holidays and Virgin Atlantic, as well as niche specialists, start-ups, and destinations across the globe.
WTM London’s Responsible Tourism Advisor Harold Goodwin heard about sustainability innovations and over-tourism, which is back in the spotlight as travel volumes return to pre-pandemic levels.
important deals signed at the event include an agreement between Jet2.com and WTM’s Premier Partner, the Moroccan National Tourism Office to help drive tourism growth in the country, as well as a tourism partnership between Brazil and South Africa to foster collaboration.
Other debates looked at the tourism benefits of hosting major sporting and cultural events, and the importance of diversity and inclusion.
The event wrapped up with keynote speaker TV documentary maker Louis Theroux reflecting on the value of cultural interactions around the world.
Juliette Losardo, WTM London Exhibition Director, said:
“We’re thrilled to see delegate numbers rise by more than a fifth on last year. It is a really encouraging reflection of the confidence and optimism in travel and tourism.
“The challenges we all face were debated at many sessions but, despite these issues, there was a very positive mood among visitors and exhibitors.
“I’m delighted that our innovations over the three days have helped improve the visitors’ experience.
“These figures confirm that WTM London is the best place for executives in our sector to network, find out about the latest trends and seal deals that will help travel and tourism flourish in 2024 and beyond.”
WTM London 2024 will run from Tuesday 5th – Thursday 7th November.
