意大利米兰国际摩托车及配件展览会（EICMA / World Motorcycling Exhibition）是全球最大的两轮车及配件专业贸易展，由意大利两轮车工业协会(ANCMA)与米兰展览公司共同主办，从1914年开始，一年一届，在米兰新国际展览中心举行。该展历史悠久，在二战时期中断29年，参展效果明显，市场覆盖南欧及北非、中东等地，其展品范围包括摩托车及两轮车行业的整个产业链，解决了从设计、生产、销售一条龙的产业服务链。参与者以满足新的供应商，找到创新的、尖端的解决方案、新材料、技术和为未来的设计理念。
EICMA展观众范围：来自摩托车、小型踏板车及其零配件工业的进口商、采购者和决策者、最终消费者（车迷）、摩托车及小型车俱乐部成员等。
参展商来自：意大利及国外的摩托车制造商，零件或组件的制造商两轮行业，服装及配件制造商，在摩托车行业安全性的技术设备和解决方案制造商，意大利或外国协会，媒体公司或贸易杂志，在两轮产业相关领域工作的高校、研究中心、公共或私人机构，从事摩托车行业运动或旅游公司，摩托车行业服务和咨询公司，汇集两轮车的用户和爱好者的协会或俱乐部。
出席EICMA 10大理由：
1、它是世界上最大的两轮车的事件，在参展商和参观者的数量而言是最多的展，并在媒体宣传获得巨大共鸣；
2、这是最显著事件，唯一真正的标杆事件，由在该领域国际水平的专业人士和制造商是不容错过的事件；
3、解决了在全球范围内摩托车行业最相关的问题；
4、它是主要满足于国内和国外新闻媒体的机会，有成千上万的记者和媒体运营商的存在，保证了知名度，通过任何其他摩托车行业的事件是无与伦比的；
5、这是来自40多个不同国家确定投资的新形式和新的商业伙伴，感谢与会的存在机会；
6、它提供了未来的发展趋势，并在全球范围内的市场前景的概述，以及每年呈现数十个产品展示；
7、这是一个多元化的，充满激情的事件，消费观众直接参观，是展商评估消费者对新产品的理想场所；
8、这里遇上世界行业内重要领导人的最好机会；
9、这是一个非常宝贵的机会，以满足新的分销商和新客户，扩大业务感谢联系人之一的网络，以贸易经营来自五大洲的存在；
10、这是一个理想的场所，以满足新的供应商，找到创新的、尖端的解决方案，新材料，技术和理念为未来的设计得益于一千多个品牌存在。
展品范围(Show Products):
摩托车、轻型摩托车、踏板小型摩托车、跨斗车、雪地车、机动脚踏两用车、三轮摩托车及特殊用途车辆摩托车用发动机及相关产品、轮胎、头盔、摩托服及用具、摩托车旅游及相关户外用品、电子设备及自行车零配件润滑油等、原材料、半成品、摩托车生产及修理设备及工具，电动两轮车等。
展会报告(Show Reports):
EICMA 2023: GOLD MEDAL EDITION, OVER 560 THOUSAND PEOPLE ATTENDED THE EXHIBITION
The International Two-Wheeler Exhibition prepares the year to its 110th anniversary with numbers and results that confirm an indisputable international leadership.
EICMA brings the curtain down and the flame goes out on what had been called at the opening "the Olympics of passion and mobility on two wheels." 2036 brands were present, (a historical record for the event), more than 700 direct exhibitors, 67% of whom came from abroad representing 45 countries. More than 30 percent of the companies were present for the first time in the eight occupied halls, two more than in 2022 and three in comparison with 2021.
The premises of the 80th edition of the International Exhibition of two-wheelers, which closed last night at Fiera Milano Rho, were already those of a heralded success, and the results, at the end of the exhibition week, award the Milanese event yet another gold medal.
Attendances have in fact exceeded 560 thousand, 563,848 more precisely, equal to a +19% over 2022, numbers that attest the 2023 edition as the best in the history of EICMA.
Very substantial data related to the business sphere: there were 39,392 industry professionals, selected and profiled with the renewed quality criteria introduced in 2022, who visited the Exhibition in this 2023 edition. Of these, 52 percent were from abroad and specifically from 120 different nations.
Good news also on the data concerning media attendance: just over 7,000 people from 62 countries, journalists, technicians and communication professionals, content creators, who took advantage of the exclusive press day on Tuesday and recounted, even throughout the entire exhibition week, the entertainment offered inside and outside the pavilions. And speaking of the entertainment offered by the Exhibition, also considerable is the success of the MotoLive arena, the outdoor space dedicated to racing, entertainment and show, with the more than 3,000 seats in the stands always occupied. Nearly 9,000 visitors also took advantage of the test ride areas dedicated to e-Bike and exhibitors' vehicles, while the Esports Arena, the brand new and engaging exhibition content dedicated to the gaming world, was taken by storm, with many young people and numerous VIPs and riders in attendance. Also noteworthy was the interest developed around the YUM (Your Urban Mobility) area, another novelty of 2023, which welcomed companies, institutions, Armed Forces, but also the most innovative startups in the sector, to which EICMA offers an international showcase thanks to the support of ICE, the International Trade Agency.
Positive, finally, was the feedback on digital services and in particular those related to online ticketing, a purchase method chosen by 88 percent of the general public, while 12 percent opted for the physical box office.
Paolo Magri, CEO of EICMA S.p.A.: "There is no pre- or post-pandemic, there is EICMA. Reading these results leaves no room for interpretation and confirms how much our appointment is still today the best performing business and relations, and above all, marketing and communication, opportunity for companies in our sector. We continue to demonstrate an international appeal and value unique in the world, growing uninterruptedly and exponentially in all indicators since 2021, when some thought our event was obsolete. Added to this is the growing attention of institutions, which also relaunches the value of EICMA as an indispensable moment to turn a spotlight on the instances of the industry and increase its and relevance and authority."
Pietro Meda, president of EICMA S.p.A.: "EICMA has not only continued to invest on its evolution from a trade fair to an exhibition event, but it enters its 110th year of history with an open eye to the future and to the innovation of the event itself, attesting to some extent also as a cross-cultural and lifestyle event. The pavilions were packed with families and young people, with passion, new special content, entertainment and events, which flank in an increasingly comprehensive and engaging way the great commitment of the exhibitors, to whom we extend our heartfelt thanks for the trust and loyalty they continue to show us. We also extend the same gratitude to our sponsors, partners and institutions that support EICMA."
The appointment with EICMA 2024 is November 5-10.
