德国汉诺威国际农业机械展览会（AGRITECHNICA）是世界最大的农业机械工具展览会，来自世界各地农业机械企业及农业协会组织参加，该展会由DLG德国农业协会（Deutsche Landwirtschafts-Gesellschaft e.V.）组办，从1985开始举办，每两年组织举办一次，展期四天，并且提前两天预展，实际共六天展览，在汉诺威国际展览中心举行。 Agritechnica是全世界最大的国际农业机械展会，每届都吸引了来自全球各国的展商与观众。作为全球领先、国际一流的农业机械与设备展会，Agritechnica德国农机展为来自全球的供应商、经销代理商、用户及行业专家提供了业务洽谈、项目投资、技术合作、学术讨论的理想平台。届时国际知名厂商云集于此，是获得国际间合作的极好机会。
国际农业机械展览会Agritechnica 历史悠久，DLG组织举办农业及食品领域的专业展览会已有超过120年的历史，以法兰克福美茵河为坚实基础，Agritechnica——“DLG国际农用机械展览会”于1985年首次举行。1995年，展览会场地被移至位于汉诺威市的世界最大的展览会场。新会场为大型现代化农业机械提供了更好的展示条件。创新这一主题长久以来一直是Agritechnica 自身和其特有的的观光展览的中心要素。自20世纪60年代以来，DLG便开始对创新展品予以奖励，而这也发展成为对来自德国以及其它国家的参观者极具吸引力的亮点。
作为全球范围内领先的农机大展，德国汉诺威农机展为来自全球的供应商，经销代理商，用户及行业专家提供了业务洽谈、项目投资、技术合作、学术讨论的舞台。中国农业机械化的发展目前已经进入快速成长期，随着农业现代化步伐的加快。在实施走出去战略中，我国农机产品进出口结构进一步优化，技术含量相对较高的产品出口增长快速，国内外良好的经济环境为农业机械进出口贸易提供了平稳发展的基础，出口方面，我国农业机械性价比和自主品牌的国际竞争优势仍在，仍将保持较快的增长速度。
Agritechnica——德国国际农业机械展览会是集农业机械、设备和管理为一体的专业级国际盛会。它由德国农业协会主办，该协会是德国农业与食品领域的顶级组织。您可以通过Agritechnica这一平台建立并深化与客户的商业往来，及时发现业内创新产品。毋庸置疑，这是一个了解全球农业机械与设备的绝佳展会。
展品范围(Show Products):
1、 拖拉机；
2、农用拖车、运输车辆：拖车、撒肥机、泥浆存放设备、稻草/麦杆收集、农用卡车、饲料搅拌车；
3、 土壤机械和设备：犁、耙、耕田机、耕田机连接器、旋耕机、打捆机；
4、 播种机械和设备：播种机、精密播种、种植；
5、 施肥机械和设备：化肥撒肥机、喷洒器、化肥运输和存储设备；
6、 植保机械；
7、 喷灌、排灌机械和设备： 喷灌系统、排灌系统、泵、管道、附件、深松耕、土地改良；
8、 谷物（包括玉米和油菜）收获机械和设备；
9、 牧草机械和设备；
10、根茎、块茎作物收获机械和设备；
11、农作物储藏、保存、处理加工：筒仓、谷物储存、谷物干燥机、谷物加工、传送设备、土豆和蔬菜包装机械、草料干燥、经济作物储存；
12、园艺机械和设备，水果、葡萄栽培、蔬菜、特殊作物种植收获设备：手扶拖拉机、割草机、多功能电动工具、收获设备、耕耘机械、深松耕设备、施肥设备、包装设备、包装材料、分拣称重设备、清洗/储存设备、冷藏设备、播种设备、塑料薄膜、喷洒设备、温室结构、温室控制系统、用于生态农业的设备和系统；
13、市政机械和设备：用于土地管理的机械设备、土建工程机械和设备、堆制肥料及联合投入（管道铺设/维护/管理）、割草机、施肥/灌溉/植保设备、地面清洁设备、树木修建设备、扫雪设备、掘沟设备、管道铺设设备、水泥使用和管理设备、农场道路/林地保护设备；
14、林业机械设备；
15、农场投入；
16、配件、零部件及附属件：底盘、上部构造、驾驶舱、座椅、发动机（柴油机/汽油机/引擎/传动/轴承/离合器/散热器）、阀门、泵、汽缸、控制系统、过滤器、液压马达、电控装置、轮胎、刹车装置、操控装置、电池、启动器、灯光装置、空调系统、通风系统、链条、刀片；
17、可再生原材料、能源；
18、直效行销：额外收入来源：农场渡假、高尔夫课程、野营等；
19、管理和服务：数据处理、计算机辅助管理、数据传送、通信和互联网、金融/保险/房地产/贸易机构、咨询服务、科研、出版物、协会和组织；
20、资讯区，特殊展示和咨询服务：资讯区：为政府部门、农业机构以及非盈利组织开设； 特殊展示：为协会和社团开设；集中展示：由一定数量的公司组成展区，形成规模展台；咨询服务；
21、二手机中心：用于交易的二手机信息（不展出实物）、金融和物流服务。
展会报告(Show Reports):
Agritechnica 2023: a powerhouse of inspiring innovations 18.11.2023 14:46 CET
470,000 visitors from 149 countries – compelling guiding theme “Green Productivity” – more international, more innovative, more focus on young farm professionals (DLG). The world's leading trade fair for agricultural machinery, Agritechnica - held at the exhibition grounds in Hanover, Germany, from 12 to 18 November 2023 - has come to a close, boasting a record number of 470,000 visitors from 149 countries. 2,812 exhibitors from 52 countries presented their innovations, products and services across 24 halls at the fully booked exhibition grounds.
The organizer of Agritechnica, the DLG (German Agricultural Society), had chosen the guiding theme of “Green Productivity” for the global showcase of the international agricultural machinery industry. As part of Agritechnica’s technical program, some 400 experts taking part in more than 300 professional events provided answers to many questions of the future, placing the topics of productivity and resource conservation at a large international stage.
Conclusions:
The unique appeal of Agritechnica 2023 attracted a total of 470,000 visitors from 149 countries. Around two thirds came from Germany. Of the international visitors, 84 percent hailed from Europe, and 16 percent from outside Europe with a particular increase from Central and South America. The trend of increasing international participation has been confirmed among both exhibitors and visitors. For farmers from France and Poland, the highlight was the International Farmers’ Day on the Tuesday of the trade fair. Visitors from these countries benefitted from free admission and a tailored specialist program - held in their native languages - which attracted significant number of French and Polish professional attendees.
With its many award-winning innovations and concepts, Agritechnica 2023 served as an important market guide for product launches and newly available solutions. 251 products were registered for the “Agritechnica Innovation Award”, while visionary concepts were prominent in the “DLG-Agrifuture Concept Winner 2023” award. And with the “Systems & Components Trophy”, the supplier industry demonstrated its role as an innovation driver for the agricultural machinery sector.
The program for young farm professionals was popular among the younger visitor segment with both the Young Farmers’ Day on the Thursday of the trade fair and the “Campus & Career” area, where DLG and its partners presented a comprehensive program of information and advice on all aspects of professional careers. With many agricultural businesses currently in the process of handing over their farms, potential young entrepreneurs strive to make the optimal investment decisions.
The DLG Spotlight on “Smart Farming” presented the current state of automation and connectivity in agriculture. Exhibitors presented their digital smart farming solutions for greater efficiency and sustainability, attracting interest from the general press.
The “agrifood start-ups” venue for company founders in the agricultural and food sectors brought creative entrepreneurs from all over the world together with investors, providing a stimulus for technical progress.
The inaugural “Drive Experience”, on an on-site test track, offered the opportunity to test drive tractors fitted with alternative power systems.
The debut of the DLG spotlight “Inhouse Farming” not only attracted many farmers exploring new branches in farming, including new self-contained food systems, but also attracted the attention of TV and the general media.
Systems & Components ideally complemented the world's leading trade fair for agricultural machinery as a technical spotlight, industry get-together and B2B platform for the supplier industry. The innovation award scheme “Systems & Components Trophy - Engineers' Choice” showcased the latest developments and innovations in the field of components for agricultural machinery and related sectors.
“As the world's leading trade fair for agricultural machinery, Agritechnica 2023 has demonstrated how highly innovative the industry is. After four years, exhibitors were finally able to present their wealth of innovations to the world here in Hanover once again,” says Timo Zipf, Agritechnica Project Manager. “Everyone appreciated the opportunity for face-to-face discussions, exchanges and networking opportunities, also to make new business contacts,” adds Zipf.
“The heart of the international agricultural machinery industry beats to the rhythm of Agritechnica,” emphasizes Tobias Eichberg, Managing Director of DLG Service GmbH, “and 2023 has shown manufacturers the ideal pulse rate for offering their developments to the market, which is two years.”
“Personal networking and maintaining contacts at Agritechnica are invaluable for each and every visitor,” says Freya von Czettritz, CEO of DLG Holding GmbH.
“With awards such as ‘Woman in Ag’ and the ‘DLG Agri Influencer Award’, we not only recognize the work of a wide range of farmers, but we also support them in expanding their networks. The Dealers Lunch, which was held for the first time, also brought together top sellers and young professionals from the international agricultural machinery trade,” adds von Czettritz.
The next Agritechnica will take place from 9 to 15 November 2025.
