德国国际建筑与设计专业展览会(ARCHITECT@WORK-A@W)是国际建筑师、设计师专业展览盛会,该展始于2003年的欧洲德国,每年在德国及欧洲一些重要设计之都举行建筑设计展览,两年一届,在斯图加特举行。优秀的比利时设计师团体C4( Stephan Gunst,Frank Sinnaeve,Chris Vantornout,Kurt Wallaeys )针对普通展会定位宽泛,注重规模,难觅亮点,无法提供给建筑设计师新信息及新灵感的实际状况,结合自身设计师群体的实际需求,并由此创建出一个全新的展示理念-定位精准,限制规模,时尚平台,专业交流,盛大派对。只有经过由建筑师,设计师组成的Steering Committee 评委会严格审核的产品才有资格加入ARCHITECT@WORK,而这个新兴且严选的模式得到了整个行业如潮的好评并迅速席卷欧洲,受到了品牌商与建筑设计师的一致拥戴,很快A@W的足迹就已遍布法国、德国、比利时、荷兰,意大利、英国与瑞士。
至今,ARCHITECT@WORK已规划至30多届,并已有超过2000家经过严格筛选的品牌商与80000多名建筑师、设计师共享盛会。与会者仅限于创新与创意的产品,材料,应用与服务的制造商,进口商,销售商且必须满足以下条件:国际化高端企业 、立基于中国或已在中国有营销网络 、以高端建筑师与设计师为目标客户 、拥有专为建筑师所提供的产品信息及样本等。
建筑设计展展示德国设计的精华,分别在柏林、慕尼黑、斯图加特、杜塞尔多夫等地举行,突显德国对设计的重要项目;目标观众群体:建筑师 、企业用户与房地产经营者 、决策者 、设计师 、策划人 、供应商 、室内设计师 、景观工程师 、建筑商 、承包商 、项目主管 、新兴业者等,参观者必须是按团队申请参加该展览活动。
展品范围(Show Products):
建筑配件,建筑织物,建筑产品,艺术,建筑产品与服务,吊顶系统,计算机/自动化/设计软件,门窗,地板、家具,玻璃制品,室内陈设,厨房/浴室,景观设计,照明,金属,维护/修复,重塑,屋顶,安全和安全产品,洁具,座椅,石材及瓷砖,可持续产品,技术,纺织品,墙饰、吊顶系统,计算机/自动化/设计软件,门窗,地板、家具,玻璃制品,室内陈设,厨房/浴室,景观设计,照明,金属,维护/修复,重塑,屋顶,安全和安全产品,洁具,座椅,石材及瓷砖,可持续产品,技术,纺织品,墙饰。
展会报告(Show Reports):
Finally, a trade fair as in the old days: the Munich edition of ARCHITECT@WORK was one of the first events in 2023 to return to the well-known positive trade fair atmosphere. So a new beginning has been made.
While fans of ARCHITECT@WORK in Vienna, Berlin and Frankfurt still have to wait until autumn, the Munich edition has already taken place: the German edition of the popular trade fair format was a complete success and was able to further increase visitor numbers. Compared to 2019, ARCHITECT@WORK Munich 2023 recorded a whopping 8.5 percent increase with over 2,000 visitors. This can be interpreted as a good sign, as trade fairs often struggle with a decline in times like these.
But the numbers were not the only pleasing thing about this trade fair kick-off: The freedom and joy of personal encounters has returned - a long-awaited moment, for visitors and exhibitors alike. The special show "Gesunde.Materialien" (healthy materials) by raumprobe was particularly well received, a topic that has been on everyone's lips not only since the last two years - the exhibition hits the nerve of the time to deal with everything more consciously and to basically create a good, healthy environment for life.
Contacts were made and information exchanged - the atmosphere was as good as if there had never been an interruption to these deeply human rituals, which everyone was now rightly looking forward to again. The old momentum has been resumed, and with the new one, the trade fair engine is humming again - a great relief for the organizers and exhibitors, even more so with such a large influx of visitors as in Munich. This is also due to the commitment and dedication ensuring that ARCHITECT@WORK consistently offers the same quality in terms of product variety, service and supporting programme. All or nothing is the motto: there are no half measures here.
"We are very pleased that many visitors remain loyal to us and that we are also able to attract new visitors," says Sigrid Du Chau, Project Assistant ARCHITECT@WORK. "It is not a matter of course today that people visit a trade fair. The success in Munich confirms that we are doing a good job. And that continues to drive us."