美国奥兰多国际水上运动用品展览会（SurfExpo）是美国最专业的冲浪及水上运动用品贸易展，该展从1976年开始，一年两届，在佛罗利达州奥兰多展览中心举行。奥兰多位于美国佛罗利达州的中部，是最受美国人欢迎的水上运动圣地，也是著名的观光旅游城市，而且这里的气候温度也是旅行、露营、水上活动、蜜月及家庭旅行的最佳去处，每年到奥兰多旅游的游客约两千多万。每年吸引众多的休闲旅游度假客人以及大量来自全球各地的专业买家，为展览会提供了充足的客源，是专业厂商参加会展的首选地。奥兰多冲浪运动用品展是由美国翡翠展览有限公司（Emerald Expositions）举办的专业户外运动、水上运动与冲浪运动用品展览会。
奥兰多的地理优势：奥兰多地处美国的东南海岸，对于中南美洲具有很强的辐射力。随着收入及生活水平的不断提高，美国人在娱乐休闲、运动、健身方面所投入的时间及财力逐年增长。游泳、划船、冲浪、滑雪等运动也吸引了众多爱好者。奥兰多这次的展会给国内外泳装以及沙滩休闲娱乐展商提供了一个良好展示平台，同时也带来了解国外相关产品市场需求的契机。据统计美国每年体育用品市场交易额已超过12亿美元。美国奥兰多冲浪运动用品展产品针对性高、观众专业性高，是您展示产品差别化和质量优势、获得采购青睐和拓展美国市场的最佳平台。
SurfExpo展是全球水上运动和沙滩生活方式的展览会，每年在一月和九月举行，吸引来自美国各地及70多个国家的户外用品专卖店、各大度假村、邮轮公司和沙滩租赁公司等买家。SurfExpo展拥有大约2,500个展位，同时举行各种特别活动、演示、时装表演和年度颁奖典礼等。
SurfExpo展是最有价值和优势的交易场所，对于过去的五年里该展一直是美国增长最快的行业之一。该业务为重点的市场从世界各地吸引买家，让参展企业获得：SurfExpo的总买家出席代表超过$ 20亿的购买力；包括采购商，参展商和媒体的平均上座率超过了27600人；买家前来SurfExpo是看到新产品，寻找新的供应商，了解最新的趋势和看到现有的供应商；买家代表来自全国各地，如美国、加拿大、欧洲和加勒比地区的9,500多家店面；展出的服装和杂货和一个完整的特别活动阵容，包括时装表演、年度颁奖典礼和水上演示，并超过2500个展位。
展品范围(Show Products):
泳装系列：各类男式冲浪服、男女泳衣、儿童泳装以及设计师品牌泳衣；
沙滩系列：度假旅游用品：沙滩椅、沙滩裤、沙滩围裙、帽子、沙滩排球、休闲服饰、蜡染花布、饰品、毛巾、纪念品、玩具；
运动系列：滑板：各类滑板、滑雪板、溜冰鞋、运动护具、运动服装；
冲浪系列：各具特色的冲浪板、板舵、风筝冲浪设备、太阳镜、防晒产品、鞋类、救生衣、潜水设备、皮划艇、以及各类运动配件和培训录像教材等；
流行系列：周末流行休闲服饰、牛仔裤、鞋类、睡衣裤、家居服、度假装、水疗产品和护肤产品。
展会报告(Show Reports):
Orlando, Fla. (September 19, 2023) – Surf Expo, the premier watersports and coastal lifestyle tradeshow wrapped up its summer show at the Orange County Convention Center in Orlando. With more than 730 exhibiting brands participating, the event served as the industry launchpad for retailers to discover new and innovative product lines breaking for summer 2024 and beyond.
“Our summer show was a resounding success with solid attendance from both buyers and exhibitors,” says Roy Turner, Emerald Senior Vice President and Surf Expo Show Director. “Our pre-registration numbers were up from last year with onsite attendance in line with 2022. The show floor was steady with activity from qualified buyers. Buyers were eager to see the latest products and trends, and exhibitors were happy to connect with customers.”
Surf Expo continues to evolve its product assortment spanning from surfboards and wetsuits to paddleboards and kayaks. There were also exhibits on surf apparel, swimwear, footwear, coastal gifts, beachwear, gifts and accessories, as well as technical apparel, gear and accessories extending into fishing, camping and hiking.
The summer marketplace facilitated an opportunity for the watersports and beach lifestyle industry to come together and network. The show continues to be a driving platform for buyers and brands to connect in person, create exclusive collaborations and collections, learn about new products and trends and do business.
“I continue to come to Surf Expo because there are always so many brands to see,” says Laurel Jones, owner, Swimwear Solutions, Kansas City, MO. “I appreciate being able to discover new brands and experiment with new styles.”
“Surf Expo reminds us why we love what we do, and that the outdoor/surf industry is one of the best in the world,” says Reese O’Toole, founder, Joycoast. “I authentically enjoy networking and showcasing our sustainable product designs to our retail partners here, and it is always a blast!”
“When I tell you the show could not have been any better, I’m not kidding,” adds Laci Hewett, CEO, Saltwater Boys Company. “We connected with some industry giants that we look forward to collaborating with on future projects and we also wrote orders with luxury resorts and boutiques that we only dreamed we could grace their doors.”
To add to the excitement on the show floor, Surf Expo announced its inaugural Surf Expo Awards, a new awards program to honor product excellence in the watersports and coastal lifestyle industries.
“There are so many brands creating great products in our industry, we wanted to celebrate and recognize their achievements,” adds Turner.
Brands will have until November 17 to submit nominations. Winners will be selected by a judging panel consisting of experienced industry executives and the Surf Expo staff. Finalists will be announced Dec. 15, and the winners will be revealed during the January 2024 event.
Surf Expo featured a full schedule of events to keep attendees busy including learning labs presented by Board Retailers Association, fashion shows and happy hours.
Surf Expo will return January 10-12 / September 5-7, 2024, to the Orange County Convention Center’s West Concourse.
