美国拉斯维加斯国际品牌授权经营展览会（Licensing International Expo）是世界上最大的、最具影响力的品牌授权经营管理展，从1980年开始，一年一届，在拉斯维加斯举行。品牌授权博览会将世界上最具影响力的娱乐、品牌、时尚、艺术和企业品牌所有者和代理与消费品制造商，以及许可证持有者和零售商联系起来。这是全球许可行业的聚会地点，无论您是寻找发展趋势，建立战略合作伙伴关系，还是保证促销联盟。
世界各地数以百万计的产品在许可博览会上作为一次对话的开始，这是您可以找到合适的合作伙伴扩大您的业务，并使这些交易永远改变您的业务。
全球大量的产品在中国生产制造，在此汇聚了全球最多最强的生产厂家！中国虽被称为“世界的工厂”，拥有世界上最一流的生产能力；然而，由于产品附加值低下，产品虽优越却因无受市场认知的品牌而无法有效地销售于国内市场乃至全球其它市场，这一直是中国许多优质工厂产品的通病。如能有效获得国际品牌对产品合法的品牌授权，就等同于赋予了产品讲故事的能力，瞬间提高产品的附加值，让您的工厂迅速区别于国内同类产品的生产厂家；快速获得目标市场的认知度，极大程度便利于产品于目标市场的实际销售。
参加该展可以就绕开中间商获得品牌公司的直接授权或间接获得的品牌授权：
对没有自己的销售渠道的工厂企业，可以通过品牌被授权商／Licensee获得品牌的授权，后通过品牌被授权商／Licensee将产品卖至国内乃至于国际市场；
对自身（如国内）有销售渠道的工厂企业，如产品能贴上一个目标市场认可的品牌，会对产品的销售起到重大的推动作用！
Licensing International Expo参展企业将获得以下收益：
直接接触更多世界知名品牌企业以获得该品牌的直接授权，将品牌或品牌授权信息或品牌的其它知识产权用于厂家目前自身所生产的产品，短时间内迅速提升企业的产品附加值及获得市场认知度，从而极大便利于参展企业产品在目标市场更好更快地实际销售；
接触更多世界品牌的现有被授权商（即“Licensee”），从而间接地获得品牌的授权机会，或成为被授权商的目标产品的生产厂家；
展会期间还将举办多场高端的相关行业论坛及讲座，出席者可通过这些高水平的讲座了解到如何利用一已受市场认知的品牌来包装自己的产品并成功将其推向市场的许多相关知识及实战经验！
展品范围(Show Products):
饮食特许经营：面包、蛋糕和糕点，熟食，保健食品、天然或有机产品，冰激凌店，其它食品专卖店，三明治吧，咖啡店，啤酒屋，快餐餐馆，小吃酒吧，主题餐厅，其他特种饮食服务；
美容、健康和健身特许经营：发廊，体育俱乐部，美容，调香，美容中心；
时尚和饰物特许经营：珠宝首饰，时尚首饰，鞋类和皮革制品，男装时装，女性时装，童装和青少年时装，内衣；
专营连锁网点：文具和办公用品，服装，洗衣服务、干洗店，旅行社，教育和培训，业余时间和休闲活动，计算机和电信，回收，售货；
其它特许经营及服务：装饰及家居用品，超市和大卖场，援助服务，汽车服务，金融服务，行政服务，顾问服务，媒体。
展会报告(Show Reports):
For more than 40 years, Licensing Expo has brought together the world’s biggest brand owners, retailers and manufacturers to discover the widest range of brands for license and secure deals with the most influential brands.
By attending Expo, you’ll not only get the chance to speak directly with the decision-makers, but also help to define pop culture and the consumer trends of tomorrow.
Join thousands of leading retailers, manufacturers and marketers for three days to identify future trends and secure deals with the world’s most influential brands.
Attendees and exhibitors are eager to meet with existing and potential new partners, as indicated by the 3,000+ meetings confirmed to date on the event’s online platform. Thousands of registered guests are leveraging the online platform as a strategic tool to preemptively book meetings in advance of the in-person event before schedules fill up, guaranteeing face-to-face time with brands of interest.
Even with less than two weeks remaining, registration numbers continue to rise with big-box retailers, and world-class manufacturers signing on to meet directly with the owners of the world’s biggest brands, discover the latest trends, sift through the hottest IPs available for license, learn from industry experts, and network with peers.
Among the latest registrants to sign up are Wayfair, Urban Decay Cosmetics (L'Oréal), TJX, Burlington Stores, H&M, Forever 21, Aldi, AMC Theatres, Build-a-Bear Workshop, Claire’s Accessories, Paladone Products, Rue21, Moleskine, General Mills, Kohl’s, Levi Strauss & Co, Panini Spa, and Super RTL GmbH.
Notably, large groups from Mad Engine, Hallmark, Bioworld, Hot Topic, Target, Walmart, Centric Brands, and Jakks Pacific have registered and will be walking the show floor to meet and network with the 230-plus exhibitors.
“As we emerge from the pandemic, we’re seeing licensing take off as a strategic approach to meet consumers where they are and enhance their experience with the brands they love,” said Anna Knight, SVP of the Global Licensing Group. “There is so much pent-up demand for an in-person event of Licensing Expo’s scale and breadth across categories, especially as retailers and manufacturers search out new ways to engage with their customers in a more meaningful and intentional way.
